YouTube, Facebook, Flickr, Twitter and Wikipedia … it’s all there – and it’s all about building awareness around such a simple idea. Way to go LG … I’m going genius on this.
I’ve never been to the Kootenay Rockies – but they are the ones funding this amazing adventure and opportunity. It’s definitely a little out there … but for skiing – this is a godsend of needed creativity to the industry.
FREE Skiing | FREE Accommodations | FREE Travel
This is actually pretty unbelievable – If you win you get virtually unlimited skiing and riding at every ski resort and heli/cat skiing opporation in the Kootenay Rockies near Calgary.
If anybody wants to understand my thoughts exactly on where we sit in this crazy world – as human beings… at this exact moment. Erik Hauser writes it here best.
“The world is moving incredibly fast, and we all seem to have allocated less time for the things that mean the most to us.”
Noise is everywhere. So how do you reach this “end of the rope” audience?
As Erik states…
“Brands need to agile and learn to connect using experimental marketing methodology on both traditional medias and new medias.”
The perfect combination of stupidity, athleticism, marketing and value.
Stupidity – just watch.
Athleticism – you try.
Marketing – tell a friend.
Value – they are sponsoring 1 overseas child through Compassion International for every 100,000 views this video receives.
It’s the internet phenomenon organization that describes itself – Dude Perfect.
I think pretty much any video edited to this song by MercyMe will get the emotions rolling. But when you tie in a story like this with decent enough film work and editing – grand slam.
Support Team Hoyt – They are amazing.
Support Me and Buy music.
Thanks to my cousin Devin for posting this on the internets. If you scour YouTube – this guy is all over the place. Does he have a name? Who cares. It’s a social experiment that hits on so many levels. I now want to go to the Gorge Amphitheatre in Washington State. And I now own this song.
Here is a guys personal writeup with his own closer video recap of the event.