A lot of people don’t understand what I do. So I will let Hugh MacLeod explain…
“The fact is, to lead a successful. “creative” life, you pretty much have to work at it every day, the same way a pianist practices his scales, or a football player practices his drills. Every frickin’ day.
Of course, not everybody will understand why you bother…
And not every day will be a winner, either. Sometimes you’ll do a twelve or fourteen hour stretch, and come away with hardly anything of value. Lots of work, little gain.
Which is why I made this cartoon look so imcomplete and fragmented. It feels like that more often than any artist would ever care to admit.
Sure, you get used to it. But it never stops hurting, just a little…”
I watched this once … and laughed.
Watched it again… and laughed even more.
I can’t figure out why I’m laughing? But this kid John Teas is pretty entertaining.
I don’t know if it’s his amazing double grip on the mic… or the pinned feet and body twitch on the major beats of the song (watch 1:13-1:20) – But something sets this amateur video apart from the rest.
I do know John is local to the Denver area and he apparently has a large set of pipes in his second grade body. Combined with moms lackluster camera work and a completely clueless grand finish – this video has it all. Plus Journey doesn’t suck either.
UPDATE – April 19th
Rumor has it that John Teas will appear on Ellen next week. Ellen airs at 3:00pm in Denver on channel 9. Keep you posted.
UPDATE – April 26th
John Teas WILL appear on Ellen with Marisa Tomei on Tuesday, April 27th 2010. Ellen airs on NBC channel 9 at 3:00pm Denver time.
Watch preview here.
The top 10 picks for March, with links to view on YouTube:
1. BMW S1000RR – Dinner Table, agency: n/a
2. Pedigree – Dogs, agency: TBWA
3. Pepsi Max – ‘Oh Africa,’ agency: n/a
4. Nike – The Human Chain, agency: Wieden & Kennedy
5. Adidas Originals – Street Corner, agency: Sid Lee
6. Tropicana – Arctic Sun, agency: BBDO
7. Sprite – Spark, agency: Bartle Bogle Hegarty
8. Sony Playstation – Move, agency: Deutsch
9. Specsavers – ‘The Specs Effect,’ agency: Specsavers Creative
10. Natural Gas Belgium – Soft Heat, agency: TBWA
Genius: 4, 10
Hydle Favorite:
Although I am a fan of a couple of these commercials – the key word here is that they are mainly all commercials – and that I am not a fan of. Goviral needs to rethink this batch.
About the Rankings:goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.
This will likely be one of the most popular ads of our time and it just dropped. Nike is featuring Tiger Woods in an advertisement with a voice over from his late father, Earl Woods.
Tiger,
I am more prone to be inquisitive… to promote discussion.
I want to find out what your thinking was.
I want to find out what your feelings are.
And… did you learn anything?
Nike.
There is going to be plenty of talk about this one. Genius.
[iDevice Link] <— repost on 01.04.11 441,891 views
Similar to the 2006 success of the Philips Body Groom – AXE knows how to play the “lets market on the internets” game too.
It’s good to revisit genius marketing and look back at the 2008 launch of the AXE Detailer.
I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.
Two other ads that blatantly got me were the Denny’s chickens. The first of 3 Denny’s commercials aired in the 3rd quarter and I perceived it as old, already been done… and not very impressive.
But surprisingly they had two more coming in the 4th quarter from Goodby Silverstein & Partners.
Inspirational
Coca Cola came through with their regular two weirdly inspirational spots by Wieden + Kennedy, Portland. Google made some internet waves and told a story through search. FloTV spent some coin and their Generation advertisement was inspiring to kick off the half time show.
Let Downs
E*Trade babies were back, but not with original voices. Maybe they are growing up. It is very hard to top what they have already accomplished with their babies. So why keep trying.
Doritos should probably quit allowing consumers to make their ads for them.
Go Daddy has nearly almost run its course. Their second ad slightly saved the first… but nothing like they used to be… simply because (lesson to everyone listed above) da da da… it has already been done before.
Checks
Additional commercials that got checks in my book. As in – I would like to check them out again are:
Of all brands and commercials that I would never consider as being something I could support… the big surprise this year was this Kia – Sorento ad from David & Goliath, Los Angeles.
Beer
Of the 8 Budweiser and Bud Light related ads that ran… 3 interested me. Asteroid, T-Pain and Lost. All of which were puns off their new “It’s the shear sign of a good time” jingle.
This track is from 2002. I gave my brother a shanky computer (it was beige) and he went to town with a free single track sound editor called Amadeus – which has since been developed on.
What still amazing me to this day… is how my brother was able to figure out how to time out and create these effects (using paste over!) and beats to rearrange and remix this famous song into how he always imagined it should have been.
I simply wish Jeremy Hydle was still playing with music. Genius.
Something I tell myself every day since the breaks went out in my car on after a lovely day of skiing in Aspen on January 29th, 2010…
“I’m happy to be alive today.”
This advertisement doesn’t need supporting web material. Take something as basic as wearing your seatbelt and present it in new visually inspiring way… Daniel Cox – simply Genius.
Thanks for sharing this emotional moment through visuals MattMatt.
