Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.
Bad vibe on the busted facebook link but excellent use of 1-888-WITH-TUBES-I-WILL-TRAIN-THE-F-OUT for a creative 10% off coupon.
1 (888) 948-4882
If you don’t like them – change your mind.
Genius.
According to art director Craig Allen, the agency and Mustafa will be continuing the responses through today, so tune into the Old Spice YouTube page to see if Isaiah will single you out and check back here for a Q&A with the team that made it happen.
I’m pretty NOT impressed with this list of virals. We have a couple sellouts here… Rhett and Link did a good job communicating with their audience while pushing a professional commercial out – good job to them. Dude perfect on the other hand I was not so impressed with. EepyBird is somehow still making a living by selling out to sugar water, good for them – at least they are consistent in their delivery.
Overall it just seems like people are trying to damn hard to get it right. If I had to pick a winner – I like the Volkswagen concept, but not the video they pushed out. Sapporo took me on an adventure and Lynx was the only video I continued a click through on — I wonder why.
Thanks to Adcritic for the Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Jason Bagley
Creative Director: Eric Baldwin
Copywriter: Eric Kallman
Copywriter: Craig Allen
Art Director: Craig Allen
Art Director: Eric Kallman
Producer: Lindsay Reed
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Aaron Morris
Post Producer: Juliet Batter
Post Executive Producer: Carol Lynn Weaver
Post Executive Producer: Cassie Hulen
VFX Company: The Mill
Lead Flame Artist: Ant Walsham
Flame Artist: Tara DeMarco
Flame Assists: Jodi Tyne
Flame Assists: Aaron Neitz
Flame Assists: Shane Zinkhon
Flame Assists: Gavin Camp
Flame Assists: Christal Hazard
VFX Producer: Arielle Davis
VFX Executive Producer: Sue Troyan
Music and Sound Design Company: Stimmung
Sound Designer: Gus Koven
Producer: Jack Catlin
Executive Producer: Ceinwyn Clark
Mix Company: Lime
Engineer: Loren Silber
Producer: Jessica Locke
Film Transfer Company: CO3
Colorist: Stefan Sonnefeld
Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Copywriter: Eric Kallman
Art Director: Craig Allen
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
Director of Photography: Neil Shapiro
Editorial: Final Cut
Editor: Carlos Arias
Post Executive Producer: Saima Awan
Post Production: The Mill
In fact – I just arranged with my brother that once he figures out how to autograph his name, I am going to be the purchaser of Keller James Hydle’s first masterpiece.
Could be a couple years time for the next artistic genius impression, so I would suggest you get in line.
Framable refrigerator art by Keller James – Followed by the soon to be released drum solo album available on iTunes next month.
Genius:
1 – Nike kills it (again)
5 – Flash Mobbed birthday – This is the power of social media and the direction it should go.
6 – Still give Toyota props on this, but the original is better.
9 – Quite the interesting look into a skilled original talent.
Genius and scary. I don’t even know what it’s for or if this is completely real, but I intend to find out.
1. Dean’s Blue Hole – this is no joke.
2. Guillaume Nery is no joke either – but considering the deepest any freediver has ever gone in the blue hole is 120 metres (394 ft) – just last month – I do not believe Guillaume actually made it to the bottom. Still, this is ridiculously insane and opens up an entire new world to a sport I knew existed, but had no idea s to what capacity it was being taken.
Excellent work goes out to Bluenery Productions with a quick 1 month turn around on this project.
