Oh Oh – OREO

[iDevice Link <— 282,295 views. Which is more experiential - People viewing this live in a mall somewhere across the world? Or sitting here in front of my computer... watching people view this simplistic creative masterpiece? Who wins? Genius. Notes: Linked Orea Webcam Commercial in description <— 50,011 Banned Oreo Webcam Commercial <— 169

Red Sucks

[iDevice Link] <— 10,091 views. If there were awards for suckiness, Red would take first place. 'Cause it sucks. http://www.redresort.com/sucks.

Unacceptable is the new Acceptable. Genius.
Good repost Brett Wilhelm via Lynsey Dyer.

I Couldn’t Say It Any Better

[iDevice Link] <— 758,162 views 21st century enlightenment • bringing discourse to life • tackling social challenges I'm becoming a super fan of theRSA.org – But don’t visit their website because it is atrocious. You can’t preach such amazingly inspiring ideas yet follow the exact same “paradigm of crappy web design”. My jingle.

Almost Genius.

Lucky they have an app for that.

Nike: Rise

[iDevice Link] <— 1,906,481 views

“LeBron James asks for advice. In this spot, James seems to only stir up the antipathy that was directed toward him around his overly-publicized move to Miami. Doth he protest too much?”
Creativity

Wieden + Kennedy Portland are still at it.
Basketball – welcome back.
Genius.

Freeway Concert

Sorry — this is hysterically genius. As long as nobody dies in a stunt like this… it is a fair reminder to not take life too seriously.

And to maybe think about homeless american children.

[CBS Los Angeles]
[Imperial Stars]
[iTunes – Traffic Jam 101]

Top 10 August Viral

The top 10 picks for August, with links to view on YouTube:

1. Gillette – Amazing Roger Federer Trickshot, agency: N/A
2. Heal the Bay – The Majestic Plastic Bag, agency: DDB
3. SNCF – Bienvenue, Au Revoir, agency: Rhett & Link / Platinum Rye / PainePR
4. Carlton Draught – Slo Mo, agency: Clemenger BBDO
5. Cadbury – I Gotta Be Me, agency: Saatchi & Saatchi
6. Puma – After Hours Athlete, agency: Droga5
7. Google – Google New Baby, agency: Google Creative Lab
8. V Energy – Pomparkour Ladder Sport, agency: Colenso BBDO
9. Drench – Cubehead, agency: CHI & Partners
10. Orbit – The Dancer, agency: Electus / DumbDumb / Energy BBDO

Sports + Humor = Viral

Top Viral Ads of All Time

Just had an amazing marketing conversation with Jeremy keefer and this list just popped through my inbox — it definitely puts an exclamation point on the conversation we just had.

Top 10 Viral Ads By Unique Views
1. Blendtec – Will It Blend – In-house: 134.2 million views
2. Evian – Live Young – BETC Euro RSCG: 103.9 million views
3. Old Spice – Responses – Wieden & Kennedy: 57.1 million views
4. Pepsi – Gladiator – AMV BBDO: 46.7 million views
5. Microsoft – Xbox Project Natal – World Famous: 42.7 million views
6. Dove – Evolution – Ogilvy & Mather: 41.1 million views
7. T-Mobile – T-Mobile Dance – Saatchi & Saatchi: 35.5 million views
8. Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – In-house: 32.9 million views

[Read Full] <— if you want to learn something about marketing on the internets.

Level 1 — Warren Miller “Refresh” Intro Segment Finally Legally Released

Level 1 Refresh Intro Segment from Level 1 on Vimeo.

The intro segment for Level 1’s 2009 release, Refresh!

About Refresh:
10 years deep and still not satisfied –

Never before has the sport of skiing changed and progressed so much, so quickly, as it has over the past decade. With changes in equipment, accessibility of terrain, and most importantly the mindset of some of the world’s best athletes, skiing today is not what it once was… An integral part of these recent changes, Level 1 looks back and challenges perspectives of where the sport has come from, and where it’s going in their tenth-anniversary offering, “Refresh.” Keeping true to their humble roots while exploring every arena that skiing has to offer the Level 1 crew serves up the most diverse ski entertainment to date. New things will never get old- fresh images of big jumps, deep powder, technical urban exploits, steep lines, and memorable terrain park action with a collection of the sport’s best and brightest talent.

[48 Views]

Top 10 July Viral

The top 10 picks for July, with links to view on YouTube:

1. Old Spice – Questions (and Responses), agency: Wieden-Kennedy;
2. Levi’s – Walk Across America, agency: Conscious Minds;
3. Dentyne Pure: Epic Rap Battle, agency: Rhett & Link / Platinum Rye / PainePR;
4. Burn (Coca-Cola) – Ride, agency: Publicis Mojo;
5. Samsung – Redneck Hunter Goes to Jail, agency: Cheil Worldwide;
6. Domino’s Pizza – Domino’s Pulling the Cheese; agency: Crispin Porter & Bogusky;
7. PepsiMax – Diner 2PointZero, agency:TBWA/Chiat/Day;
8. California Skateparks – World’s Largest Skateboard Disaster, agency: N/A;
9. Harold B. Lee Library – New Spice/Study Like a Scholar, agency: N/A;
10. HP – Hit Print, agency: N/A

Genius:
1, 2, 6, 8

Almost:
3, 4, 9, 10

Not:
5, 7

[Full Article]