Doug Smith + Wyman Meinzer = West Texas


[Doug Smith] <— 103,000 Can't forget the Doug Smith Show.

For those of you fortunate enough to hear the stories from my trip to west texas to document the amazing Doug Smith… you will appreciate this. For those of you fortunate enough to witness this performance of a lifetime – you already have an appreciation for Doug and his incredible story.

A true musical genius behind the piano. This is the first track I share with people to help them understand what a piano is supposed to sound like.

Get this song: West Texas West Texas - Hope
Get the most amazing live piano album of all time: Doug Smith – Live Live - Doug Smith

Coors Light – Tiger Woods


[YouTube] <— 3.025 Coors Light is advertising their new "master of cold" not so funny and [not genius] super cold ads on YouTube. Other then completely attempting to rip off the old spice guy I can clearly say I’m not a fan of this ad. Quit trying so hard to be funny and just make something simple. Maybe Ice Cube can save the day.

So instead of the Master of Cold… here is the masters of golf in a Tiger spec ad [genius].


[YouTube] <— 76,822

Top 10 April Viral

[YouTube Link] <— 2,579,238

Top 10 Most-shared Online Videos April 2011

1. T-Mobile – The T-Mobile Royal Wedding
2. Diet Pepsi – Unbelievable David Beckham
3. Marvel Comics – Little Thor
4. Volkswagen – Commercial: The Force
5. Skittles Touch – Cat
6. Second Baptist Church of Houston – Dance Your Shoes Off
7. Tempest – Tempest Freerunning Video – Gym Academy
8. Call of Duty – Call of Duty Black Ops Escalation – Call of the Dead
9. adidas – Final de la Copa Rey
10. Air New Zealand – Mile High Madness with Richard Simmons

Genius: 7
Not Genius: 1, 2, 3, 4, 5, 6, 8, 9, 10

[Read Full]

New Balance – Ubaldo Jimenez – “Tell Me”

[YouTube Link] <— 5,566 I recently visited New Balance and had the ability to interview the man in charge of creating this ad campaign. This series slightly reminds me of the 1980s No Fear ads... Genius. My next set of Baseball (now softball) cleats are going to be Nooobs. New Balance Baseball - Change the Game [Dustin Pedroia – Tell Me] <— 6,753

Level 1 – After Dark – Parker White Triple

[Vimeo Link] <— 86,500

“Believe the hype! Triples are the new hot thing in skiing. Not wanting to be left out and to push himself to the max, P White went after it this past week and stomped a triple of his own. Check the full shot and TONS more in Level 1’s forthcoming flick, “After Dark,” dropping September 9th, 2011.”

Only one question coming from me. Where is the Volcano?

[ESPN Review]

The Franchise Episode 1

[iDevice Link] <— 56 views With 7 straight wins in a row... the Colorado Rockies are the best team in baseball right now. Last year the glory belonged to the San Francisco Giants. Kudos to Showtime for delivering a unique story in a creative way. Cheese factor on this reality show is low. Get excited for baseball. Genius. [Part 2] <— 26 views [Part 3] <— 24 views

TC Bank – Dream Rangers

[iDevice Link] <— 2,490,544 Obviously - the power of this advertisement would increase 10 fold had someone just randomly re-created this "based on a true story" story of 5 Taiwanese friends who spent 13 days traveling around Taiwan in memory of their lost friends But then it wouldn't be an advertisement - and we probably would watch it. Genius.

Cravendale – Cats with Thumbs

[iDevice Link] <— 141,504 I don't like cats - but I love Wieden + Kennedy... and their London Group nailed another. Follow Bertrum the cat on The Twit or F-book.

Just look at Bertrum’s facebook photos… he is an incredible scrabble player.

Genius.

Full Credits
Agency: Wieden + Kennedy London
Client: Cravendale
Creative Director: Sam Heath
Agency: Wieden + Kennedy London
Creative Director: Chris Groom
Creative: Hollie Sayers
Creative: Freddie Powell
Agency Producer: Lucy Russell
Planner: Theo Izzard Brown
Media Planning: Carat
Production Company: Smith and Jones Films
Director: Ulf Johansson
Production Company Producer: Philippa Smith
Offline Editor: The Whitehouse
Editor: Russell Icke
Post Production: MPC
Lead Flame/VFX Supervisor: Kamen Markov
Assist Flame: Richard McKeand
Assist Nuke: Ryan Hadfield
Assist Nuke: Heather Goodenough
Assist Nuke: Neil Griffiths
Matte Painter: Charlotte Tyson
Telecine: Jean Clement Soret
Post Producer: Josh King
Sound Studio: Wave London
Engineer: Jack Sedgwick
Music: Tonic Music
Composer: Multiverse

The Black Mamba

[iDevice Link] <— 1,478,782 Nike Basketball taking the creative process and turning it into a film. Genius.

Full Credits

Agency: Wieden + Kennedy Portland
Client: Nike Basketball
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Copywriter: Sheena Brady
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Producer: Erin Goodsell
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Radical Media
Director: Robert Rodriguez
Executive Producer: Frank Scherma
Executive Producer: Donna Portaro
Line Producer: Mala Vasan
Director of Photography: Mauro Fiore
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzalez
Post Executive Producer: CL Weaver
Post Executive Producer: Cassie Hulen
VFX Company: Hybrid
VFX Supervisor: Rodney Brune
Flame Artist: Pierre Blain
Flame Artist: Mathieu Dupuis
Flame Artist: Nadine Homier
VFX Producer: Daniel Leduc
Titles/Graphics: Kurt Volk
Finishing Company: A52
Finishing Company: The Mill
Flame Artist: Paul Yacono
Flame Artist: Gareth Parr
Flame Artist: Phil Crowe
VFX Producer: Hameed Shaukat
VFX Producer: Jamie McBriety
VFX Producer: Enca Kaul
Composer: Robert Rodriguez
Sound Designer: Robert Rodriguez
Engineer: Robert Rodriguez
Mix Company: Troublemaker Studios
Mixer: Bradford Engleking
Producer: Robert Rodriguez

What Planet the Fuck are You From?

[YouTubeUlar] <— 4,722 Ridiculous. Brain Farm and Red Bull kill it again with Travis Rice and The Art of Flight Movie Trailer. There are at least 8 “Holy Shit” elements in the first half of this teaser… I don’t even know what to say — Guess we’ll just have to wait to see the full film.

Genius.

Chrysler – Born of Fire (Imported from Detroit)

Super Bowl Ad favorites are coming in from every direction. Lets jump into who was in charge of some of these creative pieces.

[iDevice Link] <— 3,722,503 Super Bowl XLV Advertisement Brand – Chrystler
Commercial Name – Born of Fire (Imported from Detroit)

Hydle Ranking – Almost Genius
Eminem previously appeared in a “Brisk” Super Bowl Ad that blatantly states why he does NOT do commercials prior to this Chrysler ad running. Whether it was unfortunate timing or not… the two ads did not jive with me.

Full Credits
Agency: Wieden + Kennedy Portland
Client: Chrysler
Creative Director: Aaron Allen
Creative Director: Joe Staples
Copywriter: Joe Staples
Copywriter: Mark Fitzloff
Copywriter: Kevin Jones
Copywriter: Greg Rutter
Copywriter: Dan Kroeger
Art Director: Jimm Lasser
Producer: Bob Wendt
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Line Producer: Martha English
Director of Photography: Samuel Bayer
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Jennifer Patterson
Post Executive Producer: Patty Brebner
VFX Company: Method
VFX Executive Producer: Robert Owens
Flame Artist: Claus Hansen
VFX Producer: Ashley Zastrow
Titles/Graphics: A52
Music & Sound Company: Que Chevere Music
Music & Sound Company: Sync2Picture
Music & Sound Company: Shady Records
Composer: Marshall Mathers
Composer: Jeff Bass
Composer: Luis Resto
Composer: Rhys Chatham
Sound Designer: Luis Resto
Mix Company: Eleven
Mixer: Jeff Payne
Producer: DJ Fox-Engstrom

Bon Appetit

[iDevice Link] <— 14,306 views Genius. Full Credits Agency: Wieden + Kennedy, London Client: Lurpak Executive Creative Director: Tony Davidson Executive Creative Director: Kim Papworth Creative Director: Ray Shaughnessy Creative Director: Dan Norris Producer: Anna Smith Production Company: Stink Director: Martin Krejci Producer: Louise Gagan Post Production Facility: Framestore Lead Flame Artist: Tom Sparks Lead Flame Artist: Jonathan Hairman Online Producer: Sarah Hiddlestone Edit Facility: Whitehouse Editor: Filip Malasek Sound Facility: Wave Sound Engineer: Aaron Reynolds

Your Welcome, Hydle

Thank You from NIMBUS INDEPENDENT on Vimeo.

Thank You is exactly what the title states; a thank you to everyone who watches Nimbus.

Thank You begins by interviewing individuals from every walk of life about how they predict the winter. The movie then recaps the best of the last three years of Nimbus. Enjoy!

Nimbus Independent was started in 2007 by Eric Pollard in collaboration with Pep Fujas, Andy Mahre, and Chris Bencheter. The four like minded skiers began Nimbus to bring a different perspective to the world of ski movies.

For more please subscribe on Vimeo and visit:

http://NimbusIndependent.com/
Facebook.com/NimbusIndependent

Top 10 December Viral

[iDevice Link] <— 4,875 views Top 10 Most-shared Online Videos December 2010

1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, L’Autodrome
2. Danny MacAskill – Way Back Home
3. TAC Campaign – 20-Year Anniversary Retrospective
4. Coca-Cola: Snow Globes: Coca-Cola 2010 Christmas Commercial
5. Nike Basketball: Michael Jordan’s Response to LeBron James What Should I Do Commercial
6. Evian – Roller Babies
7. T-Mobile – Welcome Back
8. NSFW – A Hunter Shoots A Bear
9. DC Shoes – Ken Block’s Gymkhana Two, The Infomercial
10. Heineken – The Entrance

Genius: 4, 10
Not: 7

[READ FULL]

2010 Old Spice Case Study

[iDevice Link] <— 6,400 views Cementing Old Spice as the number 1 brand of body wash for men. How did they do it? Just watch. I think we can cleanly say Old Spice has won this game... even though they were a little late to the game.

Successful Man Cleaning and Grooming Internet Campaigns:
2010 – Old Spice
2008 – Axe Detailer
2006 – Philips Body Groom