Hugh MacLeod – Be Spontaneous

“Spontaneity is one of life’s great joys. It is a way of breaking out of a daily routine that can seem like drudgery.

It is a way of being playful, bringing joy and embracing possibility. It is one of the gifts that free will offers.

Try it today. Turn right on the way home, instead of left. Do something, anything, that you haven’t tried before.

See how a little thing can make a big difference to your quality of life.
Some people have turned complaining into a science. We see that some cultures have a greater propensity to complain. Coffee’s too hot, food’s too cold, boss is a jerk, Starbucks double half caf mocha frapaccino wasn’t quite frappy enough?

We all know people who do it. It validates. It lets people vent, but is it the right thing to do? In my experience, complainers are generally hard to be around. Their complaints usually fill the narrative gaps of what they feel are flaws in their own lives.

After all, why be successful when you can sit around and complain about everyone else who is?”

100 thousand million percent agree.

Rock on!
Hydle

Chipotle – Back to the start


[YouTube] <— 4,429,478 [Behind the Scenes] <— 44,751 Congratulations to Chipotle for airing their first national television commercial. Back to the Start was a YouTube web release back in August and carries you through the story of Chipotle, told through the practices of a farmer.

“The film, by film-maker Johnny Kelly, depicts the life of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. Both the film and the soundtrack were commissioned by Chipotle to emphasize the importance of developing a sustainable food system.”

1000% Genius – should have been a Super Bowl ad.

Buy the song and support The Chipotle Cultivate Foundation.

The Scientist - The Scientist - Single Willie Nelson – The Scientist

[NY Times Article]

Hugh MacLeod – If In Doubt

“Love is the easiest thing in the world to do, until it isn’t. Until we get overwhelmed by “Stuff”.

The black lines in the cartoon represent overwhelming “Stuff”.

The red lines represent “Love”, fighting like hell to keep alive, in spite of overwhelming odds.

We’ve all been there….”

[1 day remaining in Valentines Day sale]

PIPA and SOPA?? Watch This


[YouTubeUlar] <— 52,449 Innocent until proven guilty... nope. Guilty until proven innocent... yep.

“Time Warner has called… and they want us all back on the couch. Just consuming. Not producing… not sharing. And we should say no.”

Get educated… watch it again.

Or go crazy over at TED.com

Carlton – Blondes

Genius.

“They say dogs grow to look like their owners – and Australian beer Carlton MID’s premise for this print campaign is that if you spend too much time with your wife, you’ll grow to look like her too. The tagline is ‘Spending too much time with the wife? Stay a little longer.’ Clemenger BBDO Melbourne created the ads as part of a long running campaign encouraging men to spend more time relaxing with their mates at the pub.”

Thanks [CREATIVITY]

Full Credits
Agency: Clemenger BBDO Melbourne
Client: Carlton
Executive Creative Director: Ant Keogh
Art Director: Ant Phillips
Copywriter: Richard Williams

Old Spice – Motorcycle


[YouTubular] <— 301 views Old Spice is at it again. Genius. Full Credits Agency: Wieden + Kennedy Portland Client: Old Spice Creative Direction: Jason Bagley Creative Direction: Craig Allen Copywriter: Andy Laugenour Art Director: Max Stinson Producer: Lizzie Marcy ECD: Mark Fitzloff ECD: Susan Hoffman ECD: Icaro Doria ECD: Guillermo Vega Agency Executive Producer: Ben Grylewicz Prod. Co.: MJZ Director: Tom Kuntz Exec. Producer: Jeff Scruton Line Producer: Scott Kaplan DOP: Philippe Le Sourd Director of Editorial: Mackenzie Cutler Editor: Gavin Cutler Post Prod: Sasha Hirschfeld VFX: The Mill Music and Sound: Barking Owl Mix: Lime Studios

GoProYourGoProHDHero2!


[YouTubeUlar] <– 303


The HD HERO2 is the most advanced GoPro camera, yet. To celebrate its release, we traveled the world with some of our favorite athletes, adventurers, and filmmakers to see what we could capture and create with the HD HERO2. We hope this film inspires you to get out and do the same.

Enough said – Inspired.

1080p | 960p | 720p
120 | 60 | 48 | 30 FPS
11MP 10 Photos/sec
170° | 127° | 90° FOV

Skeleton Housing Now Standard
Wi-Fi BacPac™ and Wi-Fi Remote™ Compatible (coming soon)
Live Streaming Video and Photos to the Web

[Learn More | Get One | GoProYourself]

Hugh MacLeod — In Memoriam of Steve Jobs

I remember when the first time I saw the TV ad, back when it first came out.

It changed my life.

It was the first commercial I’d ever seen in my life, that actually spoke to me, my true self, and not just to, like pretty much EVERY SINGLE OTHER COMMERCIAL out there, whatever short-term, trivial needs I had going on that day.

It was then I knew that I wasn’t just one of the crazy ones, but that it was also IMPERATIVE to actually be one of the crazy ones. That my life and soul demanded it.

It’s not what Steve Jobs created in his his brief but incandescent life- the computers, iPods, iPhones etc etc- that isn’t the big story.

And what we created with his his products, that isn’t the big story, either.

The big story is what Steve helped us believe about ourselves. By putting his balls on the line, again and again, he made it easier for us to do the same.

And so we did.

Thank you, Steve. You will be missed. Of course you frickin’ will…


[YouTubeUlar] <— 1,622,043

Kickstarter – Opena iPhone Case


[YouTubeUlar] <— 52,959 I just got connected with these guys. Kickstarter to kickstarter - this device just might be worth re-adapting an iPhone into my pocket. Although I will probably still wait until they announce the GoPhone 5... I hear it has some pretty amazing features coming. Like a color screen.

Hey Greg

Man how’s this for coincidence, I was just checking out the blackbox kickstarter project last night and was thinking these guys are sooooo on the same level as us.

How about we send you a few Opena’s and you send us some blackbox cases???

If your even in Melbourne we need to hook up, drink beer, and talk crap about the world and product development!

Cheers

Chris Peters
www.openacase.com

MFCEO Kenneth Powers is Back

EXPLICIT:

[YouTube] <— 318 views My brother and I have been dreaming of a campaign like this... finally good to see it. Is this marketing? Or is it genius? Genius Marketing - again. Staff: Jillian Michaels - Community Outreach Director Matt Cassel - Chief Marketing Officer Josh Cox - Chief Super Long Distance Runner Officer Jon "Bones" Jones - Human Resources Director Urijah Faber - Chief Operations Officer Ray Mysterio - Director of Security Patrick Willis - VP of Carnage Kenny Powers - MFCEO Slogans: "Stop Not Training" "Un-Weak Yourself" "Do Not Undermine the Lightness of the Tubes" "Quit Not Breaking World Records" "I'm the Ceo. You Shut Up." "Get Championy" Micro Site: [K Swiss Micro Site of the Year]… again.

Behind the Scenes:
[Explaining MFCEO Kenny Powers] <— 614 YouTubeUlars: [Tubes or Weakness] <— 379 [A-Too Slow B-Not Enough Effort] <— 472 [Get Hard] <— 460 [Five-Druple] <— 401 [Patrick Willis] <— 443 K-Swiss Power Cologne: [Scent of Boner] <— 308 [The Shit] <— 535 [Scent of Dick] <— 328 Last Year R Rated: [40 Yard Dash] <— 3,477 [Last Years Explicit] <— 22,841 [Calipornia – Funny or Die] <— 55,124 If you still want to show your grandma the power of the tubes... watch this one. NOT EXPLICIT:
[YouTube] <— 696 views

A Day in the Life of an Audi Driver


[YouTube] <— 3,146 Marketing through education... genius.

Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.

In 1923, the winning LeMans team completed 128 laps in 24 hours. Last year, an Audi R15 TDI plus completed a record setting 397 laps.

Full Credits:
Agency: BBH London
Art Director: Kevin Stark
Client: Audi
Writer: Allan McNish
Writer: Nick Kidney
BBH Creative Director: Nick Kidney
BBH Creative Director: Kevin Stark
BBH Producer: Matt Towell
BBH Strategy Director: Neil Godber
BBH Strategy Director: Simeon Adams
BBH Team Manager: Polly Knowles
BBH Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
Director of Photography: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editing House: Passion Pictures
Sound: Factory Studios