Category Archives: Marketing Level

This is a highly skilled calculation between technology + impact + humor + delivery and innovation to determine if a marketing campaign is effective enough for me to promote.

Kootenay Rockies Tourism Kills It

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I’ve never been to the Kootenay Rockies – but they are the ones funding this amazing adventure and opportunity. It’s definitely a little out there … but for skiing – this is a godsend of needed creativity to the industry.

FREE Skiing | FREE Accommodations | FREE Travel

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This is actually pretty unbelievable – If you win you get virtually unlimited skiing and riding at every ski resort and heli/cat skiing opporation in the Kootenay Rockies near Calgary.

Just read the Rules. Make a Video and Enter to win. And when you do win, use This Google Map to help plan your trip.

Deadline to submit video is November 22th.
100% Genius.

P90 what? Try this.

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I think this will get some intense results way faster then P90x.

1. Burpee’s
http://www.youtube.com/watch?v=PYfNA_lmkHM

2. Wood Chops
http://www.youtube.com/watch?v=FkhATg1-b9g

3. Rope Pull
http://www.youtube.com/watch?v=6SGM189C9VI

4. Side Lunge
http://www.youtube.com/watch?v=ic7HHwup_E8

5. Squats
http://www.youtube.com/watch?v=1kfZgv9RT88

6. Santana
http://www.youtube.com/watch?v=MU_YOKxJ4P8

Wow. Good Luck.

The Cult of Speed

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If anybody wants to understand my thoughts exactly on where we sit in this crazy world – as human beings… at this exact moment. Erik Hauser writes it here best.

“The world is moving incredibly fast, and we all seem to have allocated less time for the things that mean the most to us.”

Noise is everywhere. So how do you reach this “end of the rope” audience?
As Erik states…

“Brands need to agile and learn to connect using experimental marketing methodology on both traditional medias and new medias.”

I couldn’t agree more. Read the full article.

New “Milk” Campaign

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Question to DDB, Vancouver:
Why does the 1-877-WEAK-111 number NOT work. Would have been genius … but instead, just weak.

The website is genius.
The ebay shop is genius.
The flickr photostream is genius.
Even the fact you are using both vimeo and YouTube to distribute video is genius.

But without the working phone number … leaves this campaign Almost Genius.

Bud Light Lime: Can Confessions

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Intriguing and simple – yes.
Genius – still wagering.

Although it does help to end this commercial with a bring it all back to the bud light brand golf shot… shot.

Shot by shot – the “we need a web clip that covers all demographics” breakdown.

1) Hot female (blond)
2) Intriguingly old not hot female
3) Gay guy
4) Black athlete
5) Bad for poster frame oriental
6) Trademark bartender
7) Hot female (brunette)
8) Hot female (college student)
9) Humor professional
10) Golf guy

Not bad for such a chill vibed 45 second web advertisement.
Way better then Limey.

Dude Perfect – watch it for the cause.

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The perfect combination of stupidity, athleticism, marketing and value.

Stupidity – just watch.
Athleticism – you try.
Marketing – tell a friend.
Value – they are sponsoring 1 overseas child through Compassion International for every 100,000 views this video receives.

It’s the internet phenomenon organization that describes itself – Dude Perfect.

Simply Amazing

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Just start watching – explanation below.

Thanks to my cousin Devin for posting this on the internets. If you scour YouTube – this guy is all over the place. Does he have a name? Who cares. It’s a social experiment that hits on so many levels. I now want to go to the Gorge Amphitheatre in Washington State. And I now own this song.

Here is a guys personal writeup with his own closer video recap of the event.

Buy this song.