Song – Dream Police – Cheap Trick

I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.

Two other ads that blatantly got me were the Denny’s chickens. The first of 3 Denny’s commercials aired in the 3rd quarter and I perceived it as old, already been done… and not very impressive.

But surprisingly they had two more coming in the 4th quarter from Goodby Silverstein & Partners.

Inspirational

Coca Cola came through with their regular two weirdly inspirational spots by Wieden + Kennedy, Portland. Google made some internet waves and told a story through search. FloTV spent some coin and their Generation advertisement was inspiring to kick off the half time show.

Let Downs

E*Trade babies were back, but not with original voices. Maybe they are growing up. It is very hard to top what they have already accomplished with their babies. So why keep trying.

Doritos should probably quit allowing consumers to make their ads for them.

Go Daddy has nearly almost run its course. Their second ad slightly saved the first… but nothing like they used to be… simply because (lesson to everyone listed above) da da da… it has already been done before.

Checks

Additional commercials that got checks in my book. As in – I would like to check them out again are:

The Surprise

Of all brands and commercials that I would never consider as being something I could support… the big surprise this year was this Kia – Sorento ad from David & Goliath, Los Angeles.

Beer

Of the 8 Budweiser and Bud Light related ads that ran… 3 interested me. Asteroid, T-Pain and Lost. All of which were puns off their new “It’s the shear sign of a good time” jingle.