Category Archives: Marketing Level

This is a highly skilled calculation between technology + impact + humor + delivery and innovation to determine if a marketing campaign is effective enough for me to promote.

Old Spice – Hello Ladies

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[iDevice Link]

Thanks to Adcritic for the Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Jason Bagley
Creative Director: Eric Baldwin
Copywriter: Eric Kallman
Copywriter: Craig Allen
Art Director: Craig Allen
Art Director: Eric Kallman
Producer: Lindsay Reed
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Aaron Morris
Post Producer: Juliet Batter
Post Executive Producer: Carol Lynn Weaver
Post Executive Producer: Cassie Hulen
VFX Company: The Mill
Lead Flame Artist: Ant Walsham
Flame Artist: Tara DeMarco
Flame Assists: Jodi Tyne
Flame Assists: Aaron Neitz
Flame Assists: Shane Zinkhon
Flame Assists: Gavin Camp
Flame Assists: Christal Hazard
VFX Producer: Arielle Davis
VFX Executive Producer: Sue Troyan
Music and Sound Design Company: Stimmung
Sound Designer: Gus Koven
Producer: Jack Catlin
Executive Producer: Ceinwyn Clark
Mix Company: Lime
Engineer: Loren Silber
Producer: Jessica Locke
Film Transfer Company: CO3
Colorist: Stefan Sonnefeld

Date
Jun 30, 2010

Genius.

Old Spice – I’m on a Horse

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Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Copywriter: Eric Kallman
Art Director: Craig Allen
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
Director of Photography: Neil Shapiro
Editorial: Final Cut
Editor: Carlos Arias
Post Executive Producer: Saima Awan
Post Production: The Mill

Date: Feb 09, 2010

Genius.

Keller Art

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I would buy one.

In fact – I just arranged with my brother that once he figures out how to autograph his name, I am going to be the purchaser of Keller James Hydle’s first masterpiece.

Could be a couple years time for the next artistic genius impression, so I would suggest you get in line.

Framable refrigerator art by Keller James – Followed by the soon to be released drum solo album available on iTunes next month.

Genius.

Top 10 May Viral

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The top 10 picks for April, with links to view on YouTube (the link to Stella Artois “Up There” is on Vimeo):

1. Nike – Write the Future, agency: Wieden & Kennedy
2. TomTom – Behind the Scenes of Darth Vader’s Voice Recording, agency: Pool Worldwide
3. Olympus – Pen Giant, agency: DSG
4. Hi Tec – Walk on Water (Liquid Mountaineering), agency: CCCP
5. Arriva Movia – Mukthar’s Birthday – Better Bus Ride, agency: bybird/cadaver
6. Toyota – Toyota Sienna “Swagger Wagon,” agency: Saatchi & Saatchi
7. Sony – 3DTV, agency: Anomaly
8. Nissan – Urban Bowling, agency: TBWA/G1
9. Stella Artois – Up There, agency: Mother
10. Google Chrome, Speed Tests, agency: BBH

Genius:
1 – Nike kills it (again)
5 – Flash Mobbed birthday – This is the power of social media and the direction it should go.
6 – Still give Toyota props on this, but the original is better.
9 – Quite the interesting look into a skilled original talent.

Video of the Day – Freediving

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[iPhone Link]

Genius and scary. I don’t even know what it’s for or if this is completely real, but I intend to find out.

1. Dean’s Blue Hole – this is no joke.
2. Guillaume Nery is no joke either – but considering the deepest any freediver has ever gone in the blue hole is 120 metres (394 ft) – just last month – I do not believe Guillaume actually made it to the bottom. Still, this is ridiculously insane and opens up an entire new world to a sport I knew existed, but had no idea s to what capacity it was being taken.

Excellent work goes out to Bluenery Productions with a quick 1 month turn around on this project.

Top 10 April Viral

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The top 10 picks for April, with links to view on YouTube:

1. Heineken – Men With Talent, agency: TBWA
2. Nike – Earl and Tiger, agency: Wieden & Kennedy
3. Old Spice – Flex, agency: n/a
4. Samsung – Master of Business Card Throwing, agency: The Viral Factory
5. Coca-Cola – Quest, agency: SANTO
6. Nike – The Secret Behind Nike Air, agency: n/a
7. Sony – Around the World in 80 Seconds, agency: Rapp
8. Nike – Music Shoe, agency: Wieden & Kennedy
9. Greenpeace – Give Earth a Hand, agency: n/a
10. Nestle – I Like Big Butterfingers, agency: n/a

I Create…

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A lot of people don’t understand what I do. So I will let Hugh MacLeod explain…

“The fact is, to lead a successful. “creative” life, you pretty much have to work at it every day, the same way a pianist practices his scales, or a football player practices his drills. Every frickin’ day.

Of course, not everybody will understand why you bother…

And not every day will be a winner, either. Sometimes you’ll do a twelve or fourteen hour stretch, and come away with hardly anything of value. Lots of work, little gain.

Which is why I made this cartoon look so imcomplete and fragmented. It feels like that more often than any artist would ever care to admit.

Sure, you get used to it. But it never stops hurting, just a little…”

UPDATE – John Teas on Ellen Tuesday

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I watched this once … and laughed.
Watched it again… and laughed even more.

I can’t figure out why I’m laughing? But this kid John Teas is pretty entertaining.

I don’t know if it’s his amazing double grip on the mic… or the pinned feet and body twitch on the major beats of the song (watch 1:13-1:20) – But something sets this amateur video apart from the rest.

I do know John is local to the Denver area and he apparently has a large set of pipes in his second grade body. Combined with moms lackluster camera work and a completely clueless grand finish – this video has it all. Plus Journey doesn’t suck either.

Nice work John Teas and Mom.

Innocence Rules.

[iPhone Link]

UPDATE – April 19th
Rumor has it that John Teas will appear on Ellen next week.  Ellen airs at 3:00pm in Denver on channel 9. Keep you posted.

UPDATE – April 26th
John Teas WILL appear on Ellen with Marisa Tomei on Tuesday, April 27th 2010. Ellen airs on NBC channel 9 at 3:00pm Denver time.
Watch preview here.

Top 10 March Viral

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The top 10 picks for March, with links to view on YouTube:

1. BMW S1000RR – Dinner Table, agency: n/a
2. Pedigree – Dogs, agency: TBWA
3. Pepsi Max – ‘Oh Africa,’ agency: n/a
4. Nike – The Human Chain, agency: Wieden & Kennedy
5. Adidas Originals – Street Corner, agency: Sid Lee
6. Tropicana – Arctic Sun, agency: BBDO
7. Sprite – Spark, agency: Bartle Bogle Hegarty
8. Sony Playstation – Move, agency: Deutsch
9. Specsavers – ‘The Specs Effect,’ agency: Specsavers Creative
10. Natural Gas Belgium – Soft Heat, agency: TBWA

Genius: 4, 10

Hydle Favorite:
Although I am a fan of a couple of these commercials – the key word here is that they are mainly all commercials – and that I am not a fan of. Goviral needs to rethink this batch.

About the Rankings: goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.

Tiger Control

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This will likely be one of the most popular ads of our time and it just dropped. Nike is featuring Tiger Woods in an advertisement with a voice over from his late father, Earl Woods.

Tiger,

I am more prone to be inquisitive… to promote discussion.

I want to find out what your thinking was.

I want to find out what your feelings are.

And… did you learn anything?

Nike.

There is going to be plenty of talk about this one. Genius.

[iPhone Link – 358 views]