[iDevice] <— 4,565 views Traditionally Microsoft is not in my bag. But Crispin Porter + Bogusky nails this ad. Makes me rethink if my dumb-phone experiment is about to be over.
Genius.
Be Here Now — Really
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Category Archives: Marketing Level
Steven Johnson – Where Good Ideas Come From
[iDevice Link] <— 124,425 views I'm not selling books - but this is creatively unique. Still interested - Watch This (TED)
Explicit – Tubes
[iDevice Link] <— 461 views Kenny Powers wants to know - Do you have your tubes?
Top 10 August Viral
The top 10 picks for August, with links to view on YouTube:
1. Gillette – Amazing Roger Federer Trickshot, agency: N/A
2. Heal the Bay – The Majestic Plastic Bag, agency: DDB
3. SNCF – Bienvenue, Au Revoir, agency: Rhett & Link / Platinum Rye / PainePR
4. Carlton Draught – Slo Mo, agency: Clemenger BBDO
5. Cadbury – I Gotta Be Me, agency: Saatchi & Saatchi
6. Puma – After Hours Athlete, agency: Droga5
7. Google – Google New Baby, agency: Google Creative Lab
8. V Energy – Pomparkour Ladder Sport, agency: Colenso BBDO
9. Drench – Cubehead, agency: CHI & Partners
10. Orbit – The Dancer, agency: Electus / DumbDumb / Energy BBDO
Sports + Humor = Viral
Top Viral Ads of All Time
Just had an amazing marketing conversation with Jeremy keefer and this list just popped through my inbox — it definitely puts an exclamation point on the conversation we just had.
Top 10 Viral Ads By Unique Views
1. Blendtec – Will It Blend – In-house: 134.2 million views
2. Evian – Live Young – BETC Euro RSCG: 103.9 million views
3. Old Spice – Responses – Wieden & Kennedy: 57.1 million views
4. Pepsi – Gladiator – AMV BBDO: 46.7 million views
5. Microsoft – Xbox Project Natal – World Famous: 42.7 million views
6. Dove – Evolution – Ogilvy & Mather: 41.1 million views
7. T-Mobile – T-Mobile Dance – Saatchi & Saatchi: 35.5 million views
8. Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – In-house: 32.9 million views
[Read Full] <— if you want to learn something about marketing on the internets.
Dos Equis by KAWS
[iDevice Link] <— 22,084 views Former street (graffiti) artist KAWS is commissioned to create a new brand ID for Dos Equis.
Creative – and thirsty.
Level 1 — Warren Miller “Refresh” Intro Segment Finally Legally Released
Level 1 Refresh Intro Segment from Level 1 on Vimeo.
The intro segment for Level 1’s 2009 release, Refresh!
About Refresh:
10 years deep and still not satisfied –
Never before has the sport of skiing changed and progressed so much, so quickly, as it has over the past decade. With changes in equipment, accessibility of terrain, and most importantly the mindset of some of the world’s best athletes, skiing today is not what it once was… An integral part of these recent changes, Level 1 looks back and challenges perspectives of where the sport has come from, and where it’s going in their tenth-anniversary offering, “Refresh.” Keeping true to their humble roots while exploring every arena that skiing has to offer the Level 1 crew serves up the most diverse ski entertainment to date. New things will never get old- fresh images of big jumps, deep powder, technical urban exploits, steep lines, and memorable terrain park action with a collection of the sport’s best and brightest talent.
[48 Views]
Top 10 July Viral
The top 10 picks for July, with links to view on YouTube:
1. Old Spice – Questions (and Responses), agency: Wieden-Kennedy;
2. Levi’s – Walk Across America, agency: Conscious Minds;
3. Dentyne Pure: Epic Rap Battle, agency: Rhett & Link / Platinum Rye / PainePR;
4. Burn (Coca-Cola) – Ride, agency: Publicis Mojo;
5. Samsung – Redneck Hunter Goes to Jail, agency: Cheil Worldwide;
6. Domino’s Pizza – Domino’s Pulling the Cheese; agency: Crispin Porter & Bogusky;
7. PepsiMax – Diner 2PointZero, agency:TBWA/Chiat/Day;
8. California Skateparks – World’s Largest Skateboard Disaster, agency: N/A;
9. Harold B. Lee Library – New Spice/Study Like a Scholar, agency: N/A;
10. HP – Hit Print, agency: N/A
Genius:
1, 2, 6, 8
Almost:
3, 4, 9, 10
Not:
5, 7
K-Swiss – Tubes
[iDevice Link] <—22,000 views
Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.
Bad vibe on the busted facebook link but excellent use of 1-888-WITH-TUBES-I-WILL-TRAIN-THE-F-OUT for a creative 10% off coupon.
1 (888) 948-4882
If you don’t like them – change your mind.
Genius.
You and Your Johnson
[iDevice Link] <— 484,203 views Straight from the 70s - Simply Genius.
Where The Hell Is Matt?
We’ve all seen Matt’s original 2005 Dancing Video. Now catchup with Matt if you haven’t in a while and watch this video…
Talking about how he made this video…
But don’t forget that this is all a gigantic hoax.
Where the hell is Matt now?
Get a Mac – Recap
ADFEAK.com has a complete linking writeup of every ‘GET A MAC’ ad from TBWA’s 2006, 2007, 2008 and 2009 Apple ad campaign.
Always good to revisit success. Director Phil Morrison – Genius.
Super Cool
Another great example on how the power of the internets keeps content alive. This could quite possibly be my new favorite commercial.
Posted in 2007 for LA Animal Services – Director Jane File (seejanedirect.com) absolutely kills it with this one. Simply Genius.
Now I want a dog :)
Old Spice Guy Links
1. Creativity.
Wieden + Kennedy Portland and Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following. Since yesterday, TMYMCSL has smoldered directly at the unknown and the well-known, including Ashton Kutcher, Mrs. Ashton Kutcher, Gears of War lead designer Cliff Bleszinski, um, yours truly and, in a brilliant meta-manly move, Isaiah Mustafa. He even delivered a marriage proposal, which was eventually accepted.
According to art director Craig Allen, the agency and Mustafa will be continuing the responses through today, so tune into the Old Spice YouTube page to see if Isaiah will single you out and check back here for a Q&A with the team that made it happen.
He also customized videos for a string of celebrity admirers, including Ashton Kutcher, Ellen DeGeneres, Ryan Seacrest, blogger Perez Hilton and Olympian Apollo Ohno.
“Can the Old Spice guy do ads for ALL the world’s products?!” tweeted actress Justine Bateman, echoing the sentiments of enraptured fans everywhere.
3. People.
Top 10 June Viral
The top 10 picks for June, with links to view on YouTube:
1. adidas – ‘Star Wars’ Cantina 2010, agency: Sid Lee
2. Volkswagen – The Slide (Driven by Fun), agency: Trial DDB
3. Head – Andy Murray Street Magic in London, agency: n/a
4. Iceland – Visit Iceland, agency: n/a
5. Coca-Cola Zero & Mentos – The Coke Zero & Mentos Rocket Car, agency: EepyBird
6. Orbit Gum – The Prom Date, agency: Energy BBDO
7. McDonald’s & Coca-Cola – T-Shirt Wars 2, agency: n/a
8. GMC – Dude Perfect: The Cliff Jump Shot, agency: Leo Burnett
9. Sapporo – Legendary Biru, agency: Dentsu
10. Lynx Rise – Jessica Jane Clement – Her Best Bits, agency: n/a
I’m pretty NOT impressed with this list of virals. We have a couple sellouts here… Rhett and Link did a good job communicating with their audience while pushing a professional commercial out – good job to them. Dude perfect on the other hand I was not so impressed with. EepyBird is somehow still making a living by selling out to sugar water, good for them – at least they are consistent in their delivery.
Overall it just seems like people are trying to damn hard to get it right. If I had to pick a winner – I like the Volkswagen concept, but not the video they pushed out. Sapporo took me on an adventure and Lynx was the only video I continued a click through on — I wonder why.
Until next month – get some strange.