Harlem Shake – Hydle Edition


[YouTubeUlar]
[iTunes – Harlem Shake – Single – Baauer]

We shot a Harlem Shake at Bent Gate’s Silverton Sick Days this past Wednesday. It’s worth a socially creative review as this could be the fastest growing viral campaign ever.

“The Harlem Shake” Timeline of Events

  • 1981 — The dance was originally coined in 1981 as a drunk dance by a Harlem resident and creator “Al B”

    “it’s a drunken shake anyway, it’s an alcoholic shake, but it’s fantastic, everybody appreciates it.”

  • 2001 — It was featured in a G Dep – Let’s Get It – Music Video.
  • 2012 — An electronic producer named Baaur out of Brooklyn uploaded the Harlem Shake (HQ Full Version) on May 10th, 2012. Unrelated at the time, a vlogger known as FilthyFrank uploads this video while dancing to Skrillex.
  • 2013 — On January 23rd, 2013 – 2 weeks after Baaur’s “The Harlem Shake” dropped on iTunes, still unrelated FilthyFrank uploads this “How To Dubstep”video with his character PINK GUY. At this time, his facebook page which claims he “once tripped and had anal sex with himself” has less than 4,500 likes.

    On January 30th he uploads his Compilation #6 – Smell My Fingers video with the Harlem Shake short introduction. This video still only has 322,347 views, but his viewers were asking for more shake. So on February 2nd – he gives them the original Harlem Shake which now has over 10,900,000 views.


    “yall naughty fellas wanted the full separate version of HARLEM SHAKE SO HERE IT IS.

    SHARE IT WITH YO FRANS XOXO

    ♥”

  • Over the next 2 days, 257 of Filthy Frank’s fans share the video, 908 like it and 84 people comment on his original post. A Filthy Remix even pops up and somewhere in the mix people start uploading their own versions. A few of the early videos gained even more views than Filthy Frank’s original, so he re-posted the original to his now growing facebook fan-base on February 6th…

    “some swagfag guys made a harlem shake video right after ours and it’s obviously copied. and it’s getting crazy views. but we stand strong, because we have the power of each individual filthy character. don’t forget where you came from, and stay filthy.”

    This repost gained another 105 shares, 1,239 likes and 116 comments to propel the Harlem Shake to the masses of the interManets. The competition was on and the creatives started uploading. ImAfricanJesus began a playlist of his Harlem Shake consumptions. CollegeHumor was #9 on the list. By February 9th ImAfricanJesus quit adding Harlem Shakes to his consumption playlist stopping at 47 videos.

  • On February 8th, the new york times posted an article relating winter storm Nemo + the Harlem Shake as a way to pass your time while being stuck indoors. Filthy Frank posts the article and it gains 38 shares, 858 likes and 150 comments from his fan base. The Chive, Break, Buzzfeed, and Maker Studios out of LA created job campaigns out of their versions of the Harlem Shake which proved the shake could definitely be used for marketing traction. Musical talent Matt and Kim even jumped into the mix.
  • A good friend of mine, Jason McWilliams, preached the Harlem Shake to Copper Mountain Ski Area on Saturday, February 9th. By February 11th, around 12,000 “Harlem Shake” videos had been posted with a collective 44 million views. One of my favorite and most creative versions was posted by the UGA Men’s Swim and Dive team on February 11th.

    [YouTubeUlar] <— 17,926,850
  • On February 12th, Copper Mountain dropped their Harlem Shake creation, which is when I first took notice of the completely random sensation. We recorded our random version on February 13th in Silverton, CO and nearly had the mountain convinced to shoot and upload what I still believe would be the most epic Harlem Shake ever. Conceptually you couldn’t beat a helicopter hovering behind a bunch of Bent Gate Silverton Sick Days skiers and riders dancing their asses off by the rental bus at Silverton. I blame myself, and partially Devin Rhinehart for not TSOIGDH’ng and following through with this one.
  • By Valentines Day the number of “Harlem Shake” uploads had increased to 40,000 with a collective viewership of 175 million views. Thank YouTubeTrends for the February 12th writeup.
    Harlem Shake Upload Rate
  • The Today Show ripped their own version on February 14th, officially killing the interManets viral meme formerly known as the “Harlem Shake”. To put an exclamation point on it, McWilliams walled me this one just to be sure. Filthy Frank now has over 47,000 likes and 125,000 YouTube Subscribers and overall he seems pretty modest about creating the sensation and actually makes fun of his post Harlem Shake audience.
  • This completes your Hydle write up and review of what catalysts enabled a creative meme to go Viral. I’m actually pretty surprised the Adelia Shake didn’t take off.

    The song is still Number 1 on iTunes.

    [Helping Article #1]
    [Helping Article #2]
    [Wikipedia (song)]
    [Wikipedia (dance)]

    Powder Highway Dispatch #1

    [VimeeeeeO]

    The world of skiing in the united states started with Sun Valley Idaho installing the first chairlift ever in 1936. Now K2 is trying to inspire a new generation into living their own adventures with the Powder Highway.

    “There is nothing that can set you free like a good road trip.”

    Mile High Mayhem Wheelchair Rugby Tournament


    [YouTubeUlar] <— 30,213

    “The Mile High Mayhem wheelchair rugby tournament will be at Englewood high school February 9 and 10th 2013. The Denver Harlequins wheelchair rugby team will have 2 teams competing in the tournament.”

    Thanks for the info Jason Regier… these guys are crazy and if you’ve never seen this sport played live, you are missing out.

    Mile High Mayhem Denver Harlequins

    Mile High Mayhem

    Tanner Hall – Hype Man

    [VimeeeeO] <— 77,214 Tanner Hall nails it with this hype man speech to amp up Henrik Harlaut to throw the first ever nose butter triple cork 1620 which resulted in a perfect score 50 to secure his ESPN X Games Big Air gold medal.

    I love RAW video.

    2013 X GAMES ASPEN BIG AIR RESULTS

    1. Henrik Harlaut — 97.00
    2. Kai Mahler — 91.00
    3. Elias Ambühl — 89.00
    4. Bobby Brown — 86.00
    5. Gus Kenworthy — 81.00
    6. PK Hunder — 79.00

    The Edge of Never


    [YouTubeUlar] <— 145,415 Another movie worth finding... and watching. Thanks for the heads up Manley. I Can't believe we hadn't heard of this 2009 film starring Kye Petersen, Mike Hattrup and Glen Plake earlier. [Edge of Never Homepage]

    Bo Bridges – Winter X Games Aspen 2013

    [Vimeeeeeeo] <— 845 views As Bo Bridges would like to say… it is almost go time.

    Winter X Games 2013 is now upon us. As usual – ESPN’s website is atrocious to find relevant information – but here is a direct link to the Schedule of Aired Events in Eastern Standard Time … calculate your own viewing experience.

    If you are heading to Aspen to celebrate in the fun, here is the Schedule You Want To Look At which is the same link as above but you must click RESULTS on the secondary tab to see the event times (Only now in Mountain Standard Time). Makes a ton of sense right? Blah.

    Skiing Events

    Thursday, January 24th

    • 10:30-12:00pm — Men’s Ski SuperPipe Elimination

    Friday, January 25th

    • 1:30-3:00pm — Men’s Ski Slopestyle Elimination
    • 6:30-7:45pm — Women’s Ski SuperPipe Final
    • 8:45-10:00pm — Men’s Ski SuperPipe Final

    Saturday, January 26th

    • 7:00-9:00pm — Ski Big Air

    Sunday, January 27th

    • 12:00-1:15pm — Men’s Ski Slopestyle Final
    • 1:45-3:00pm — Women’s Ski Slopestyle Final

    Whitewater Kayaking – CASCADA

    [Vimeeeeeo]

    Minus the voice over that feels like we are trying to hard… there is some amazing kayak footage in this nice little short by NRS Films.

    Tour of Audi R18 e-tron quattro with Andre Lotterer


    [YouTubeUlar] <— 135 A quick look inside the 2012 24 Hours of Le Mans winning Audi R18 Hybrid V6 Turbo Diesel. This is the first hybrid car to claim the championship at the grueling 24 hour race in France. Audi continues their winning dominance at Le Mans overtaking Toyota this year for their 8th win in the last 9 years.

    24 Hours of Le Mans Past Winners

    • 1999 – BMW V12 LMR
    • 2000 – Audi R8
    • 2001 – Audi R8
    • 2002 – Audi R8
    • 2003 – Bentley Speed 8
    • 2004 – Audi R8
    • 2005 – Audi R8
    • 2006 – Audi R10 TDI
    • 2007 – Audi R10 TDI
    • 2008 – Audi R10 TDI
    • 2009 – Peugeot 908 HDi FAP
    • 2010 – Audi R15 TDI plus
    • 2011 – Audi R18 TDI
    • 2012 – Audi R18 e-tron quattro

    WARNING! If you aren’t bored, do NOT click on or start watching these ridiculously bad ass and “free” movies recapping the 2008 and 2011 Audi Le Mans wins.

    [Le Mans Recap]