The Sheckler Foundation is making moves on facebook and presenting a very nice fan page offering with an integrated welcome video. One of the best formatted fpages I have seen.
Become a fan and maybe you’ll get an invite to the 3rd annual Ryan Sheckler X Games Celebrity Skins Classic.
Notice the length of this video. Genius.
The top 10 picks for February, with links to view on YouTube:
1. Bud Light – Clothing Drive, agency: DDB
2. Sussex Safer Roads Partnership – Embrace Life, agency: Rockutainment
3. Old Spice – The Man You Could Smell Like, agency: Wieden & Kennedy
4. Google – Parisian Love, agency: Google Creative Lab
5. Nolan’s Cheddar – Mousetrap, agency: John Nolan (parody ad)
6. Puma – Hardchorus, agency: Droga5
7. Snickers – Pick Up Game (Super Bowl), agency: BBDO
8. Doritos – Gym Ninja (Super Bowl), agency: Goodby Silverstein and Partners
9. Cerveza Andes – Teletransporter, agency: Del Campo Nazca Saatchi & Saatchi
10. Burton – Shaun White Double McTwist, agency: N/A
Genius: 2, 3, 7, 9
Not Genius: 8
Hydle Favorite:
I posted this back on February 9th as it provided emotional fuel for a very emotional Craig Hospital project I was working on.
[iDevice Link] <— repost on 01.04.11 441,891 views Similar to the 2006 success of the Philips Body Groom – AXE knows how to play the “lets market on the internets” game too.
It’s good to revisit genius marketing and look back at the 2008 launch of the AXE Detailer.
Successful? Don’t just take my word for it.
Take care when using on sensitive areas.
Cousin Matt was caught red handed performing a chime of goodness.
Matt Ruchong, owner and operator or Fat Rat Enterprises in Fortuna, CA is donating parts and man hours to fix up a local soldiers Jeep while he is away serving our country.
[read article]
So if donating is in your blood – this is one surprise story that I can guarantee an amazing outcome.
”If the public wants to donate, it will go in to fund this project,” he said. “I won’t be taking anything out of that fund for my work.”
I just wish I lived closer to document the progress and tell the story.
Call the shop or Email Matt (707) 725-0600.
Tell him you saw the SEMA Episodes – so feel free to talk a little smack.
This one comes to us via MattMatt through Yahoo! Answer Fail.
[iDevice Link] <— 89 views March 20th, 2010 - By far one of the most relaxing experiences of all time. If you jump at Vegas Extreme Skydiving – You want to jump with Brian Moler. Request him and tip large. Tell him the crazy skydiver from denver sent you.
RJ, Dan, Dave, Mike … What an amazing feeling and opportunity.
Thank you so much.
In November we saw Tanner and his new 600HP Scion V8 at SEMA in Vegas. It is good to finally see it in action.
Basically…
Red Bull has Travis Pastrana
Monster has Ken Block
Rockstar has Tanner Foust
… and they have all made somewhat unique YouTubes.
So who wins?
| Monster | Ken Block | June 1st, 2009 | Gymkhana Two |
| Red Bull | Travis Pastrana | Dec 23rd, 2009 | Making of teaser |
| Dec 31st, 2009 | New Years No Limits (Live) | Rockstar | Tanner Foust | Feb 22nd, 2010 | Mulholland Teaser |
| March 15th, 2010 | Mulholland Drift | ||
| April 5th, 2010 | Behind the Scenes |
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. In depth review to appear here:
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Mesquite and Las Vegas have been a bit of a blur – but I’m back online and releasing content. Sorry Vegas – No more “what happens here stays here”
You have a new tag line that Johnson and Hydle just Trademarked
Las Vegas – No Expectations™
And I’m sharing.
Wide Open Nevada ✓
Worlds Largest Pool Party ✓
Vegas Extreme Sky Diving ✓
Prom Dress ✓
Beginning April 1st, Max Adler, Associate Editor of Golf Digest is taking a 60 day golfing road trip in celebration of the magazines 60 years in publication.
What interests me about Max’s adventure is how he is going to pay it back to some of Golf Digest’s real fans and supporters over the years … and his #1 and #2 example stops both revolve around Long Drive (and luck).
1. LONGEST HOLE-IN-ONE DENVER
Michael Crean aced the 517-yard, par-5 ninth at Green Valley Ranch Golf Club in 2002.2. LONG-DRIVE PROVING GROUND / LITTLE ROCK
Long Drive champ Sean (The Beast) Fister poses the same challenge to any upstarts who think they can make it in pro long drive: Carry the Arkansas River from the lawn of the Clinton Presidential Library & Museum. (It’s 360 yards.)
Maybe I will try and document a couple of his 60 stops throughout the nation. They sound like good stories… why wouldn’t you want them on video?
Which is more interesting?
The card trick or the placement of the card trick table?
[iPhone]
Americans watched 32.4 billion online videos in January.
More than 173 million viewers watched an average of 187 videos per viewer during the month of January 2010. Facebook Video finally makes the top 10.
Average online video is now 4.1 minutes thanks to television continuing it’s crossover to the internets (Hulu).
Toyota – your not the first. Sudden acceleration syndrome has made some news lately. But lets not forget this isn’t anything new. Automobile Magazine takes a look back at the early years of this phenomena.
Audi sales plummeted from a peak of 74,061 units in 1985 to only 12,283 sales by 1991.
I doubt Toyota’s sales will plummet like Audi’s did in the late 80s… as this is merely a small blip on the radar for the worlds largest automobile maker.
Back on the quattro side of things – If only we could do something to slow the growth of Audi today. I’m tired of seeing my brand placed into the hands of so many incapable drivers. What happened to BMW being the ultimate driving machine?
Although I can not support the media and marketing materials behind the BIAA‘s annual Brain Injury Awareness Month campaign – I can support the message they are trying to deliver.
March is brain injury awareness month and quite simply said… A concussion is a brain injury. Get the facts.
I will attempt to wait for their radio campaign to hit me and hopefully change my decision on this totally lame PSA marketing effort. Unfortunately a YouTube search for anything revolving brain injury and awareness results in a far cry from anyone putting a brain behind a brain injury campaign.
Not Genius.