Sony has a new camera on the block. Available in September for around $2000 the Sony NEX-VG10 is the world’s first interchangeable lens HD consumer camcorder. Good find Mr. Berman.
make.believe – blog
New Kid (Camera) on the Block
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Category Archives: Video
Old Spice Guy Links
1. Creativity.
Wieden + Kennedy Portland and Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following. Since yesterday, TMYMCSL has smoldered directly at the unknown and the well-known, including Ashton Kutcher, Mrs. Ashton Kutcher, Gears of War lead designer Cliff Bleszinski, um, yours truly and, in a brilliant meta-manly move, Isaiah Mustafa. He even delivered a marriage proposal, which was eventually accepted.
According to art director Craig Allen, the agency and Mustafa will be continuing the responses through today, so tune into the Old Spice YouTube page to see if Isaiah will single you out and check back here for a Q&A with the team that made it happen.
He also customized videos for a string of celebrity admirers, including Ashton Kutcher, Ellen DeGeneres, Ryan Seacrest, blogger Perez Hilton and Olympian Apollo Ohno.
“Can the Old Spice guy do ads for ALL the world’s products?!” tweeted actress Justine Bateman, echoing the sentiments of enraptured fans everywhere.
3. People.
Top 10 June Viral
The top 10 picks for June, with links to view on YouTube:
1. adidas – ‘Star Wars’ Cantina 2010, agency: Sid Lee
2. Volkswagen – The Slide (Driven by Fun), agency: Trial DDB
3. Head – Andy Murray Street Magic in London, agency: n/a
4. Iceland – Visit Iceland, agency: n/a
5. Coca-Cola Zero & Mentos – The Coke Zero & Mentos Rocket Car, agency: EepyBird
6. Orbit Gum – The Prom Date, agency: Energy BBDO
7. McDonald’s & Coca-Cola – T-Shirt Wars 2, agency: n/a
8. GMC – Dude Perfect: The Cliff Jump Shot, agency: Leo Burnett
9. Sapporo – Legendary Biru, agency: Dentsu
10. Lynx Rise – Jessica Jane Clement – Her Best Bits, agency: n/a
I’m pretty NOT impressed with this list of virals. We have a couple sellouts here… Rhett and Link did a good job communicating with their audience while pushing a professional commercial out – good job to them. Dude perfect on the other hand I was not so impressed with. EepyBird is somehow still making a living by selling out to sugar water, good for them – at least they are consistent in their delivery.
Overall it just seems like people are trying to damn hard to get it right. If I had to pick a winner – I like the Volkswagen concept, but not the video they pushed out. Sapporo took me on an adventure and Lynx was the only video I continued a click through on — I wonder why.
Until next month – get some strange.
Apple Friend Bar
New Apple Friend Bar Gives Customers Someone To Talk At About Mac Products
I couldn’t have said it any better myself — especially having come from being somebody like this.
Too many people are playing the game… feel free to hit me on my pre-pay.
Level 1 – Eye Trip Official Trailer
Level 1 Eye Trip Official Trailer from Level 1 on Vimeo.
Turn out, tune on, and drop in.
Skiing’s counterculture continues to buck the trends of what’s come before them- this is a worldwide documentation of ski action as you’ve never seen it presented before.
Follow the Level 1 crew as they experiment with one of the largest gap jumps ever built in Sun Valley, Idaho, hit a record snowfall in Helsinki, Finland, and harvest the vast resources of Alaska… or perhaps it’s all just a lucid dream?
Wake up, because Level 1 will take you on the visual trip of a lifetime. Come along for the ride!
The iPhone Fashion Shoot
A little long – but the concept is there and this is unique with some flavor.
Nice find Feldman.
Old Spice – Hello Ladies
Thanks to Adcritic for the Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Jason Bagley
Creative Director: Eric Baldwin
Copywriter: Eric Kallman
Copywriter: Craig Allen
Art Director: Craig Allen
Art Director: Eric Kallman
Producer: Lindsay Reed
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Aaron Morris
Post Producer: Juliet Batter
Post Executive Producer: Carol Lynn Weaver
Post Executive Producer: Cassie Hulen
VFX Company: The Mill
Lead Flame Artist: Ant Walsham
Flame Artist: Tara DeMarco
Flame Assists: Jodi Tyne
Flame Assists: Aaron Neitz
Flame Assists: Shane Zinkhon
Flame Assists: Gavin Camp
Flame Assists: Christal Hazard
VFX Producer: Arielle Davis
VFX Executive Producer: Sue Troyan
Music and Sound Design Company: Stimmung
Sound Designer: Gus Koven
Producer: Jack Catlin
Executive Producer: Ceinwyn Clark
Mix Company: Lime
Engineer: Loren Silber
Producer: Jessica Locke
Film Transfer Company: CO3
Colorist: Stefan Sonnefeld
Date
Jun 30, 2010
Genius.
Old Spice – I’m on a Horse
Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Copywriter: Eric Kallman
Art Director: Craig Allen
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
Director of Photography: Neil Shapiro
Editorial: Final Cut
Editor: Carlos Arias
Post Executive Producer: Saima Awan
Post Production: The Mill
Date: Feb 09, 2010
Genius.
Boston – Lobster Roll
Hey Colin – Thanks for the Neptune Oyster recommendation in the north end… amazing and highly Suggested.
Via facebook recommendation:
Share Happiness
Another lovely good use for social.
Revisit – How to live before you die
What not to do in a raft…
Why would I leave Colorado for a white water rafting adventure?
Simple answer…
Colorado doesn’t have the Youchiogheny River — or the worlds largest steel pool.
If you ever make it out this way, I would recommend a wilderness voyage adventure and it’s always nice to have a little home away from home at the Historic Summit Inn.
Top 10 May Viral
The top 10 picks for April, with links to view on YouTube (the link to Stella Artois “Up There” is on Vimeo):
1. Nike – Write the Future, agency: Wieden & Kennedy
2. TomTom – Behind the Scenes of Darth Vader’s Voice Recording, agency: Pool Worldwide
3. Olympus – Pen Giant, agency: DSG
4. Hi Tec – Walk on Water (Liquid Mountaineering), agency: CCCP
5. Arriva Movia – Mukthar’s Birthday – Better Bus Ride, agency: bybird/cadaver
6. Toyota – Toyota Sienna “Swagger Wagon,” agency: Saatchi & Saatchi
7. Sony – 3DTV, agency: Anomaly
8. Nissan – Urban Bowling, agency: TBWA/G1
9. Stella Artois – Up There, agency: Mother
10. Google Chrome, Speed Tests, agency: BBH
Genius:
1 – Nike kills it (again)
5 – Flash Mobbed birthday – This is the power of social media and the direction it should go.
6 – Still give Toyota props on this, but the original is better.
9 – Quite the interesting look into a skilled original talent.
Revisit – Tiger Trap
Genius.
BHTM 2008 to 2010 Recap
I somehow popped backstage last night at BHTM 2010 Live at Red Rocks without ever having a ticket. It was a good show – with sun, rain, a torrential downpour and meeting new friends — but nothing compares to the 06/07/08 four hour live recording dvd show.
From me to you… enjoy the adventure.
Rock on.
From last night:
