Top 10 July Viral

The top 10 picks for July, with links to view on YouTube:

1. Old Spice – Questions (and Responses), agency: Wieden-Kennedy;
2. Levi’s – Walk Across America, agency: Conscious Minds;
3. Dentyne Pure: Epic Rap Battle, agency: Rhett & Link / Platinum Rye / PainePR;
4. Burn (Coca-Cola) – Ride, agency: Publicis Mojo;
5. Samsung – Redneck Hunter Goes to Jail, agency: Cheil Worldwide;
6. Domino’s Pizza – Domino’s Pulling the Cheese; agency: Crispin Porter & Bogusky;
7. PepsiMax – Diner 2PointZero, agency:TBWA/Chiat/Day;
8. California Skateparks – World’s Largest Skateboard Disaster, agency: N/A;
9. Harold B. Lee Library – New Spice/Study Like a Scholar, agency: N/A;
10. HP – Hit Print, agency: N/A

Genius:
1, 2, 6, 8

Almost:
3, 4, 9, 10

Not:
5, 7

[Full Article]

K-Swiss – Tubes

[iDevice Link] <—22,000 views

Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.

Bad vibe on the busted facebook link but excellent use of 1-888-WITH-TUBES-I-WILL-TRAIN-THE-F-OUT for a creative 10% off coupon.
1 (888) 948-4882

If you don’t like them – change your mind.
Genius.

http://www.kswiss.com/tubes/

Socialnomics Revisited

Always fun to look back at where we came from – only to predict where we are going. As you can see here though – we are still trying to get people caught up on the thinking of how powerful this engine is going to become.

Last Socialnomics Update

Where The Hell Is Matt?

We’ve all seen Matt’s original 2005 Dancing Video. Now catchup with Matt if you haven’t in a while and watch this video

Talking about how he made this video

But don’t forget that this is all a gigantic hoax.
Where the hell is Matt now?

Get a Mac – Recap

iDevice Link

ADFEAK.com has a complete linking writeup of every ‘GET A MAC’ ad from TBWA’s 2006, 2007, 2008 and 2009 Apple ad campaign.

Always good to revisit success. Director Phil Morrison – Genius.

Super Cool

[iDevice Link]

Another great example on how the power of the internets keeps content alive. This could quite possibly be my new favorite commercial.

Posted in 2007 for LA Animal Services – Director Jane File (seejanedirect.com) absolutely kills it with this one. Simply Genius.

Now I want a dog :)

Who is Drummer Rick K?

[iDevice Link]

My cousin sent me this video which is entertaining and comical to watch Rick K play the drums in the background. But why not check out a song that takes some real drumming talent.

Who is this group The Allnighters and where do they play? Imagine if Will Ferrel played drums – sounds like a movie to me.