Jesse Lakes – GeoRiot

Posted on February 26, 2013 by hydle

[YouTubeUlar] <— 479 A long time in the making and a lot of hard work, GeoRiot now has a pretty face to put in front of their affiliate clicks program. Back in the day when we conceptualized Ski Movie Music and figured out we weren’t getting paid on more than half the affiliate links being clicked, we realized we had a problem. Finally, after writing an entire book on Mastering the iTunes Affiliate Program and actually working for Apple on the subject, Jesse Lakes finally created a solution — GeoRiot.

[GeoRiot – Every Click Counts]

Awesomeness Lakes.

[Jesse Lakes on Idea Mensch]

Snubby J’s – Original PVC Instrument

Posted on February 26, 2013 by hydle

[YouTubeUlar] <— 5,407,693 Soon to be future Blue Man Group extraordinaire Snubby J‘s video is touring the interManets yet again. I’m actually surprised it took over 2 years to reach me, but that’s how the webs works sometimes. Not every viral campaign moves as fast as The Harlem Shake.

This feed came through TJ Fry and has a surprisingly good list of songs.

Songs are…
-Office Theme Song (0:18)
-Linus and Lucy (0:38)
-Turkish March (1:13)
-Mario Brothers Theme (1:27)
-In the Hall of the Mountain King (1:54)
-Bad Romance (2:07)
-Viva La Vida (2:50)
-Like a Virgin (3:03)
-Crazy Train (3:23)
-Harder, Better, Faster, Stronger (4:01)
-James Bond Theme (4:15)
-Pirates of the Caribbean Theme (4:35)
-The Final Countdown (featuring my friend, Quin) (4:56)

This kid is making moves now showing up in Pringles ads and with his music now available on iTunes.

[Snubby J – Facebook] <— 29,376 likes [Snubby J – YouTube] <— 55,059 subscribers [Contributing Article]

Drew Stachnik + TJ Fry

Posted on February 19, 2013 by hydle

Looks like the Steamboat office is up to playing in the snow a little bit. TJ Fry nails his point with the top down on a beautiful sunny mob theory day.

[The Mob Theory]

Hydle – A Monumental Golden Purchase

Posted on February 18, 2013 by hydle

Donovan Rossi and I picked up a pretty monumental package today in Golden. This little guy is going to change shift our direction toward more awesomeness.

Harlem Shake – Hydle Edition

Posted on February 18, 2013 by hydle

[YouTubeUlar]
[iTunes – Harlem Shake – Single – Baauer]

We shot a Harlem Shake at Bent Gate’s Silverton Sick Days this past Wednesday. It’s worth a socially creative review as this could be the fastest growing viral campaign ever.

“The Harlem Shake” Timeline of Events

1981 — The dance was originally coined in 1981 as a drunk dance by a Harlem resident and creator “Al B”

“it’s a drunken shake anyway, it’s an alcoholic shake, but it’s fantastic, everybody appreciates it.”

2001 — It was featured in a G Dep – Let’s Get It – Music Video.

2012 — An electronic producer named Baaur out of Brooklyn uploaded the Harlem Shake (HQ Full Version) on May 10th, 2012. Unrelated at the time, a vlogger known as FilthyFrank uploads this video while dancing to Skrillex.

2013 — On January 23rd, 2013 – 2 weeks after Baaur’s “The Harlem Shake” dropped on iTunes, still unrelated FilthyFrank uploads this “How To Dubstep”video with his character PINK GUY. At this time, his facebook page which claims he “once tripped and had anal sex with himself” has less than 4,500 likes.

On January 30th he uploads his Compilation #6 – Smell My Fingers video with the Harlem Shake short introduction. This video still only has 322,347 views, but his viewers were asking for more shake. So on February 2nd – he gives them the original Harlem Shake which now has over 10,900,000 views.

“yall naughty fellas wanted the full separate version of HARLEM SHAKE SO HERE IT IS.

SHARE IT WITH YO FRANS XOXO

♥”

Over the next 2 days, 257 of Filthy Frank’s fans share the video, 908 like it and 84 people comment on his original post. A Filthy Remix even pops up and somewhere in the mix people start uploading their own versions. A few of the early videos gained even more views than Filthy Frank’s original, so he re-posted the original to his now growing facebook fan-base on February 6th…

“some swagfag guys made a harlem shake video right after ours and it’s obviously copied. and it’s getting crazy views. but we stand strong, because we have the power of each individual filthy character. don’t forget where you came from, and stay filthy.”

This repost gained another 105 shares, 1,239 likes and 116 comments to propel the Harlem Shake to the masses of the interManets. The competition was on and the creatives started uploading. ImAfricanJesus began a playlist of his Harlem Shake consumptions. CollegeHumor was #9 on the list. By February 9th ImAfricanJesus quit adding Harlem Shakes to his consumption playlist stopping at 47 videos.

On February 8th, the new york times posted an article relating winter storm Nemo + the Harlem Shake as a way to pass your time while being stuck indoors. Filthy Frank posts the article and it gains 38 shares, 858 likes and 150 comments from his fan base. The Chive, Break, Buzzfeed, and Maker Studios out of LA created job campaigns out of their versions of the Harlem Shake which proved the shake could definitely be used for marketing traction. Musical talent Matt and Kim even jumped into the mix.

A good friend of mine, Jason McWilliams, preached the Harlem Shake to Copper Mountain Ski Area on Saturday, February 9th. By February 11th, around 12,000 “Harlem Shake” videos had been posted with a collective 44 million views. One of my favorite and most creative versions was posted by the UGA Men’s Swim and Dive team on February 11th.

[YouTubeUlar] <— 17,926,850

On February 12th, Copper Mountain dropped their Harlem Shake creation, which is when I first took notice of the completely random sensation. We recorded our random version on February 13th in Silverton, CO and nearly had the mountain convinced to shoot and upload what I still believe would be the most epic Harlem Shake ever. Conceptually you couldn’t beat a helicopter hovering behind a bunch of Bent Gate Silverton Sick Days skiers and riders dancing their asses off by the rental bus at Silverton. I blame myself, and partially Devin Rhinehart for not TSOIGDH’ng and following through with this one.

By Valentines Day the number of “Harlem Shake” uploads had increased to 40,000 with a collective viewership of 175 million views. Thank YouTubeTrends for the February 12th writeup.

The Today Show ripped their own version on February 14th, officially killing the interManets viral meme formerly known as the “Harlem Shake”. To put an exclamation point on it, McWilliams walled me this one just to be sure. Filthy Frank now has over 47,000 likes and 125,000 YouTube Subscribers and overall he seems pretty modest about creating the sensation and actually makes fun of his post Harlem Shake audience.

This completes your Hydle write up and review of what catalysts enabled a creative meme to go Viral. I’m actually pretty surprised the Adelia Shake didn’t take off.

The song is still Number 1 on iTunes.

[Helping Article #1]
[Helping Article #2]
[Wikipedia (song)]
[Wikipedia (dance)]

Happy Belated Valentine’s Day

Posted on February 18, 2013 by hydle

We were all brought up thinking that the heart that you see for Valentine’s day is similar to the Human Heart Organ. That cannot be farther from the truth. Heart Organs are oblong and have a bunch of nasty looking arteries and ventricles coming out of them. The attached photo shows clearly the true origin of the Valentine heart.

I hope you learned something today.
Happy Belated Valentine’s Day

Crash of the Day

Posted on February 14, 2013 by hydle

[YouTubeUlar] <— 187,999 Bringing back some 2006 Aerial Skiing Action - Shortly after this incident, all consumption of bananas on the jump platform was strictly prohibited.

Powder Highway Dispatch #1

Posted on February 13, 2013 by hydle

[VimeeeeeO]

The world of skiing in the united states started with Sun Valley Idaho installing the first chairlift ever in 1936. Now K2 is trying to inspire a new generation into living their own adventures with the Powder Highway.

“There is nothing that can set you free like a good road trip.”

Robbie Maddison – AIR.CRAFT

Posted on February 12, 2013 by hydle

[YouTubeUlar] <— 69,792 DC Shoes showcasing their 2013 line of Maddo wear in traditional creative style.

Sarah – WTF

Posted on February 11, 2013 by hydle

[YouTubeUlar] <— 312

“Sarah – What the fuck is wrong with you!?”

Mountains in Motion

Posted on February 7, 2013 by hydle

[Vimeo] <— 80,200 Thanks to JP Auclair for finding this beauty. And thanks to the creators for sharing how they captured some of these full season shots with their DIY Solar Camera for multi-month time lapses.

Awesomeness.

[More Behind the Scenes]
[Mountains in Motion – Facebook]

Bo Bridges – X Games 2013 Recap

Posted on February 4, 2013 by hydle

[Vimeeeeo] <— 100 A Little X Games Recap... through the eyes of Bo Bridges Photography.

Mile High Mayhem Wheelchair Rugby Tournament

Posted on February 4, 2013 by hydle

[YouTubeUlar] <— 30,213

“The Mile High Mayhem wheelchair rugby tournament will be at Englewood high school February 9 and 10th 2013. The Denver Harlequins wheelchair rugby team will have 2 teams competing in the tournament.”

Thanks for the info Jason Regier… these guys are crazy and if you’ve never seen this sport played live, you are missing out.

Mile High Mayhem

Tanner Hall – Hype Man

Posted on January 31, 2013 by hydle

[VimeeeeO] <— 77,214 Tanner Hall nails it with this hype man speech to amp up Henrik Harlaut to throw the first ever nose butter triple cork 1620 which resulted in a perfect score 50 to secure his ESPN X Games Big Air gold medal.

I love RAW video.

2013 X GAMES ASPEN BIG AIR RESULTS

Henrik Harlaut — 97.00
Kai Mahler — 91.00
Elias Ambühl — 89.00
Bobby Brown — 86.00
Gus Kenworthy — 81.00
PK Hunder — 79.00

Audi – Painting Coconuts

Posted on January 24, 2013 by hydle

[YouTubeUlar] <— 2,154

I want to drive slot cars again. Thanks for the inspiration behind random projects Audi. Oh… and thanks for quattro. My 1997 1.8TQ A4 is about to hit 222,222 miles :)