FHUPPed up Eye Trip – Level 1

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A couple years ago Dave Morin and I were openly talking about the inane direction of freestyle skiing and where it was going. We joked about creating a ski movie production company with a name that defined the craziest thing we could ever imagine seeing a skier do… and so, Flying Helicopters Under People Productions was formed.

FHUPP – A now common adjective for something that is ultimately crazy – has randomly shown up in nearly every film from the last couple of years… However, from my understanding, a true FHUPP has not been accomplished and I challenge anyone who may be willing to strive for it.

The latest installment of a FHUPPed up jump comes from Level 1 Productions latest park shoot at Sun Valley, Idaho.

Tom Wallisch gets inverted on one of the largest kickers I have ever seen. Click the image. Inspect for yourself. This is not small.

Just imagine the kid who guinea pigged this 110′ transfer gap – FHUPP.
ESPN Freeskiing blog has the writeup.

I can’t wait to see the actual chopper footage in Level 1’s new film “Eye Trip” due out in September. Thanks for the share Berman.

FHUPPED UP-dates

Chris Logan – Level 1 Eye Candy Shoot

Top 10 April Viral

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The top 10 picks for April, with links to view on YouTube:

1. Heineken – Men With Talent, agency: TBWA
2. Nike – Earl and Tiger, agency: Wieden & Kennedy
3. Old Spice – Flex, agency: n/a
4. Samsung – Master of Business Card Throwing, agency: The Viral Factory
5. Coca-Cola – Quest, agency: SANTO
6. Nike – The Secret Behind Nike Air, agency: n/a
7. Sony – Around the World in 80 Seconds, agency: Rapp
8. Nike – Music Shoe, agency: Wieden & Kennedy
9. Greenpeace – Give Earth a Hand, agency: n/a
10. Nestle – I Like Big Butterfingers, agency: n/a

March Video Numbers

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Americans watched 31.2 billion online videos in March 2010. Back up from February.

Over 180 million viewers watched an average of 173.3 videos during the month of March 2010. 96 of those came from Google sites (YouTube) and facebook raises to 6th on the list.

The average Hulu viewer watched 26.7 videos, totaling 2.6 hours of video per viewer which kicks the average online video length to a whopping 4.3 minutes now.

Flash is Dead

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I’ve been talking for a while (5 years) now about how Flash is dead. So if you don’t believe me – then maybe you will believe Steve Jobs.

To summarize…

  1. – “Open”
  2. – The “full web”
  3. – Reliability, security and performance
  4. – Battery life
  5. – Touch
  6. – A total Steve Jobs Slap in the Face to Adobe (Read it)

Solution:
Straight from the Apple core
HTML5 + CSS + JavaScript

More:
Smashin Magazine

Enjoy.

WWDC 2010 – The Center of the App Universe

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These five days will change how the world does all kinds of things. And this is your chance to be a part of it. Join more than 5000 of the world’s leading developers and 1000 Apple engineers, working side by side to harness the amazing potential of iPhone OS 4, iPad, and Mac. Simply put, it’s a once-in-a-lifetime opportunity. For you and your app.

Or just me.

I Create…

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A lot of people don’t understand what I do. So I will let Hugh MacLeod explain…

“The fact is, to lead a successful. “creative” life, you pretty much have to work at it every day, the same way a pianist practices his scales, or a football player practices his drills. Every frickin’ day.

Of course, not everybody will understand why you bother…

And not every day will be a winner, either. Sometimes you’ll do a twelve or fourteen hour stretch, and come away with hardly anything of value. Lots of work, little gain.

Which is why I made this cartoon look so imcomplete and fragmented. It feels like that more often than any artist would ever care to admit.

Sure, you get used to it. But it never stops hurting, just a little…”