If you are confused about the data presented below… chances are you are categorized as a “spectator” on the Social Technographics Ladder.
If you have a facebook account – congratulations, you just moved up to the “joiners” step.
What does all this mean… ?
… I don’t know – but I’m sure if you buy the book you will find out.
Link 1
According to the latest Infinite Dial study by Arbitron and Edison Research…
The internet has surpassed TV as the “most essential” medium.
Wait – read that again. For the first time, the internet surpassed TV as the “most essential” medium.
49% of those studied said they would eliminate the TV over 48% who said they would eliminate the internets. 3% were apparently missing.
In other news – 24% of us have listened to an iPod in an automobile at some point in out lives after we turned older then 12 and 54% of us who own a “portable digital music device” have connected it into our cars.
Americans watched 32.4 billion online videos in January.
More than 173 million viewers watched an average of 187 videos per viewer during the month of January 2010. Facebook Video finally makes the top 10.
Average online video is now 4.1 minutes thanks to television continuing it’s crossover to the internets (Hulu).
Although I can not support the media and marketing materials behind the BIAA‘s annual Brain Injury Awareness Month campaign – I can support the message they are trying to deliver.
March is brain injury awareness month and quite simply said… A concussion is a brain injury. Get the facts.
I will attempt to wait for their radio campaign to hit me and hopefully change my decision on this totally lame PSA marketing effort. Unfortunately a YouTube search for anything revolving brain injury and awareness results in a far cry from anyone putting a brain behind a brain injury campaign.
Not Genius.
I found the 2010 Apple Supplier Responsibility Progress Report to be a very interesting read.
Over the last three years Apple has developed their own comprehensive Supplier Code of Conduct and requires their suppliers to contractually commit to their code as a condition of doing business with them. Not only does Apple’s requirements to supplier responsibility keep their suppliers socially and environmentally in check – their entire approach extends beyond just monitoring compliance with their code.
Apple will help suppliers meet their expectations by supporting their efforts to provide training in workers’ rights and occupational health and safety. They motivate their suppliers to improve on their key metrics. In this way, Apple increases awareness of social responsibility and continues to drive improvements in conditions and practices further into their supply chain.
Just another simple example on how Apple is continually changing the world.
During most of our audits, suppliers stated that Apple was the only company that had ever audited their facility for supplier responsibility.
In one instance, Apple’s 2008 audit had revealed falsified records for working hours and days of rest. When Apple returned in 2009 for a core violation reaudit, the facility again falsified records—presenting worker timecards, daily production output records, and quality control records that indicated no violations related to working hours or days of rest. When Apple investigated further, we uncovered additional records and conducted worker interviews that revealed excessive working hours and seven days of continuous work. When confronted with this information, the facility provided Apple with accurate timecards. Based on the repeat core violation and inadequate actions, Apple is terminating all business with this facility.
Audits also revealed 45 facilities where wage deductions were used for disciplinary purposes. While the deductions we discovered may be legal under local laws, Apple has required an end to this practice.
I’m not a fan of Microsoft or Silverlight – but this olympic video is worth the install. Mac’ers – don’t be scared. Windows’lugers – you probably already are.
Kevin Pearce who was an olympic hopeful and one of the only athletes that could give Shaun White a run for his money suffered a severe traumatic brain injury (TBI) on December 31st, 2009 at Park City. In early February Kevin was moved from the University of Utah Hospital to Craig Hospital in Denver, CO where he began a comprehensive TBI rehabilitation program led by Alan Weintraub, MD.
His Facebook Fan Page is now 44,000 strong and includes daily updates and an amazing amount of activity.
It is good to see such a nice production coming from NBC during the Olympics about Kevin Pearce, his family and his injury. People don’t typically understand what an amazing piece of machinery the human brain is and how complex a full recovery can be. Thanks to Tom Brokaw for getting the facts straight on this one.
This time last year I was tracking progress coming from Riley Poor during his spinal cord injury rehabilitation at Craig. I have currently been working very closely with with Craig Hopspital on a project that will go live on March 4th at their 9th annual Push Dinner.
Being associated with such an amazing place like Craig is something I can take for granted because my parents actually met working here in the 1970s. I grew up around this place and now – after taking Craig on as a client – I have found a new respect for the roots from which I have grown. It is hard to explain what Craig Hospital does. To give you an example … you will have to wait until March 5th.
February numbers are looking up.
Hydle.com has gone domestic.
Not looking too popular in Africa though.
January 28th, 2009
Thursday is the day to catch up with friends at Winter X. It was all about the double cork 1260 at Winter X this year… so I asked Brad Jay to iron out this trick for us.
Always good to catchup with the man Brad Jay.
Don’t forget, mens snowboard half pipe airs today!
In 2009 I averaged just over 69 captured media elements a day which is directly on par with the last three years.
I shot 9,582 videos and 14,304 photos on the canon. 1,421 came from the iPhone which is no longer a daily pocket device for me.
Three Drunk Monkeys presents some rolling knowledge in this promo for the BBC. Genius.
November provided record breaking online video viewership.
170 million US internet users spent 12.2 hours watching 31 billion videos in November. Do the math – that is 182 videos per viewer with an average length of 4 minutes… ick.
Thanks to Television going to the internets – this number continues to rise.
Here are some more good reasons to get rid of the year 2009 – whew.
Interesting article. I believe in a lot of these points, however still see a fall in the near future of the most powerful social network engine.
Having problems with your ROI? Don’t bother watching this…
I couldn’t have said it any better myself. There is even an article to back it up.
Want to know more about Social Media? Read more.
Don’t forget this famous video.
And this one too.
Enjoy.
Average (target) video length for October = 2 minutes and 37 seconds.
Facebook is killing it with their video streaming network. Up from number 5 last month to number 3 this month. YouTube is slowly losing streams – but retains the giant number 1 brand.
