About hydle

Golden, CO

FHUPPed up Eye Trip – Level 1

A couple years ago Dave Morin and I were openly talking about the inane direction of freestyle skiing and where it was going. We joked about creating a ski movie production company with a name that defined the craziest thing we could ever imagine seeing a skier do… and so, Flying Helicopters Under People Productions was formed.

FHUPP – A now common adjective for something that is ultimately crazy – has randomly shown up in nearly every film from the last couple of years… However, from my understanding, a true FHUPP has not been accomplished and I challenge anyone who may be willing to strive for it.

The latest installment of a FHUPPed up jump comes from Level 1 Productions latest park shoot at Sun Valley, Idaho.

Tom Wallisch gets inverted on one of the largest kickers I have ever seen. Click the image. Inspect for yourself. This is not small.

Just imagine the kid who guinea pigged this 110′ transfer gap – FHUPP.
ESPN Freeskiing blog has the writeup.

I can’t wait to see the actual chopper footage in Level 1’s new film “Eye Trip” due out in September. Thanks for the share Berman.

FHUPPED UP-dates

Chris Logan – Level 1 Eye Candy Shoot

Top 10 April Viral

The top 10 picks for April, with links to view on YouTube:

1. Heineken – Men With Talent, agency: TBWA
2. Nike – Earl and Tiger, agency: Wieden & Kennedy
3. Old Spice – Flex, agency: n/a
4. Samsung – Master of Business Card Throwing, agency: The Viral Factory
5. Coca-Cola – Quest, agency: SANTO
6. Nike – The Secret Behind Nike Air, agency: n/a
7. Sony – Around the World in 80 Seconds, agency: Rapp
8. Nike – Music Shoe, agency: Wieden & Kennedy
9. Greenpeace – Give Earth a Hand, agency: n/a
10. Nestle – I Like Big Butterfingers, agency: n/a

March Video Numbers

Americans watched 31.2 billion online videos in March 2010. Back up from February.

Over 180 million viewers watched an average of 173.3 videos during the month of March 2010. 96 of those came from Google sites (YouTube) and facebook raises to 6th on the list.

The average Hulu viewer watched 26.7 videos, totaling 2.6 hours of video per viewer which kicks the average online video length to a whopping 4.3 minutes now.