This will likely be one of the most popular ads of our time and it just dropped. Nike is featuring Tiger Woods in an advertisement with a voice over from his late father, Earl Woods.
Tiger,
I am more prone to be inquisitive… to promote discussion.
I want to find out what your thinking was.
I want to find out what your feelings are.
And… did you learn anything?
Nike.
There is going to be plenty of talk about this one. Genius.
If you are confused about the data presented below… chances are you are categorized as a “spectator” on the Social Technographics Ladder.
If you have a facebook account – congratulations, you just moved up to the “joiners” step.
What does all this mean… ?
… I don’t know – but I’m sure if you buy the book you will find out.
Link 1
According to the latest Infinite Dial study by Arbitron and Edison Research…
The internet has surpassed TV as the “most essential” medium.
Wait – read that again. For the first time, the internet surpassed TV as the “most essential” medium.
49% of those studied said they would eliminate the TV over 48% who said they would eliminate the internets. 3% were apparently missing.
In other news – 24% of us have listened to an iPod in an automobile at some point in out lives after we turned older then 12 and 54% of us who own a “portable digital music device” have connected it into our cars.
Being out of touch with pop culture is a bad thing. Luckily I spent a night with my couture connoisseur of female creative power… and she caught me up to speed. Cousin Elizabeth – thank you for the wine and dine … and the new queen of pop experience.
What I enjoy seeing here is the Michael Jackson’esque resemblance of story line music videos – along with the processes’ of technology regression. Look for them.
Enjoy.
Don’t get it yet? – [read] with simple examples. It’s not the complete ball of wax, but will keep the neurons firing.
So I just posted this very informative ad on craigslist to sell this vehicle. If your bored – you should seriously check it out. If you need a car – maybe you should buy it.
Enjoy.
The Sheckler Foundation is making moves on facebook and presenting a very nice fan page offering with an integrated welcome video. One of the best formatted fpages I have seen.
Become a fan and maybe you’ll get an invite to the 3rd annual Ryan Sheckler X Games Celebrity Skins Classic.
Notice the length of this video. Genius.
The top 10 picks for February, with links to view on YouTube:
1. Bud Light – Clothing Drive, agency: DDB
2. Sussex Safer Roads Partnership – Embrace Life, agency: Rockutainment
3. Old Spice – The Man You Could Smell Like, agency: Wieden & Kennedy
4. Google – Parisian Love, agency: Google Creative Lab
5. Nolan’s Cheddar – Mousetrap, agency: John Nolan (parody ad)
6. Puma – Hardchorus, agency: Droga5
7. Snickers – Pick Up Game (Super Bowl), agency: BBDO
8. Doritos – Gym Ninja (Super Bowl), agency: Goodby Silverstein and Partners
9. Cerveza Andes – Teletransporter, agency: Del Campo Nazca Saatchi & Saatchi
10. Burton – Shaun White Double McTwist, agency: N/A
Genius: 2, 3, 7, 9
Not Genius: 8
Hydle Favorite:
I posted this back on February 9th as it provided emotional fuel for a very emotional Craig Hospital project I was working on.
[iDevice Link] <— repost on 01.04.11 441,891 views Similar to the 2006 success of the Philips Body Groom – AXE knows how to play the “lets market on the internets” game too.
It’s good to revisit genius marketing and look back at the 2008 launch of the AXE Detailer.
Successful? Don’t just take my word for it.
Take care when using on sensitive areas.
Cousin Matt was caught red handed performing a chime of goodness.
Matt Ruchong, owner and operator or Fat Rat Enterprises in Fortuna, CA is donating parts and man hours to fix up a local soldiers Jeep while he is away serving our country.
[read article]
So if donating is in your blood – this is one surprise story that I can guarantee an amazing outcome.
”If the public wants to donate, it will go in to fund this project,” he said. “I won’t be taking anything out of that fund for my work.”
I just wish I lived closer to document the progress and tell the story.
Call the shop or Email Matt (707) 725-0600.
Tell him you saw the SEMA Episodes – so feel free to talk a little smack.
This one comes to us via MattMatt through Yahoo! Answer Fail.
[iDevice Link] <— 89 views March 20th, 2010 - By far one of the most relaxing experiences of all time. If you jump at Vegas Extreme Skydiving – You want to jump with Brian Moler. Request him and tip large. Tell him the crazy skydiver from denver sent you.
RJ, Dan, Dave, Mike … What an amazing feeling and opportunity.
Thank you so much.
In November we saw Tanner and his new 600HP Scion V8 at SEMA in Vegas. It is good to finally see it in action.
Basically…
Red Bull has Travis Pastrana
Monster has Ken Block
Rockstar has Tanner Foust
… and they have all made somewhat unique YouTubes.
So who wins?
| Monster | Ken Block | June 1st, 2009 | Gymkhana Two |
| Red Bull | Travis Pastrana | Dec 23rd, 2009 | Making of teaser |
| Dec 31st, 2009 | New Years No Limits (Live) | Rockstar | Tanner Foust | Feb 22nd, 2010 | Mulholland Teaser |
| March 15th, 2010 | Mulholland Drift | ||
| April 5th, 2010 | Behind the Scenes |
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. In depth review to appear here:
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Mesquite and Las Vegas have been a bit of a blur – but I’m back online and releasing content. Sorry Vegas – No more “what happens here stays here”
You have a new tag line that Johnson and Hydle just Trademarked
Las Vegas – No Expectations™
And I’m sharing.
Wide Open Nevada ✓
Worlds Largest Pool Party ✓
Vegas Extreme Sky Diving ✓
Prom Dress ✓