What Bo Bridges has created with Spit Studio is simply amazing. The second you walk into this gallery and creative mecca your mind is at ease.
Bo is a good friend of mine and Spit Studio is a huge inspiration.
Hi Bo – Spit Studio
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Author Archives: hydle
Snowiest November Ever
With 11 days left in November – Whistler Blackcomb has already capped over 165″ of snowfall this month… and more is on the way. Not a bad start to an Olympic year.
13 and a half feet. Or if your Canadian – 418 centimeters.
Space Chair
Toshiba is speaking a new language… and you will see this advertisement across their entire product line (TVs, Laptops and Cameras). I like the concept but Grey London lacks the inspiration on the making of video… its actually pathetic.
Almost Genius.
a) YouTube representation is weak.
b) The making of video is weak.
c) www.thechairproject.com isn’t what I expected.
Opening Conestoga Golf Club in Mesquite
Today Tom Ericson and I opened a new course in Mesquite, Nevada.
Conestoga Golf Club, a Troon Golf course is nestled deep into the desert beauty of Mesquite, Nevada. Located inside the Del Web retirement community called Sun City Mesquite … one may think this golf course may play easier then most due to the -um demographics… but Conestoga is in no way a retirement caliber course.
The 7200+ yard course rates a 74.9 and slopes in at 147 from the backs … needless to say – it kicked my ass. Here are some photos for your enjoyment.
Experiences Rule Advertising
Cheers to Red Bull – Guinness – Nike … all great examples of non technology bred companies that understand the experience-driven world.
Red Bull basically pioneered the experiential category. Not only did the brand rise to prominence by sponsoring alternative athletes and lifestyles, it went further by creating its own events, like Red Bull’s Flugtag and even its own sports like Red Bull’s Crashed Ice, which takes over old Quebec with a mix of hockey and motorcross. Even the brand’s website has morphed into a blog, much like today’s most popular publishers.
A quick and fun read awaits you by clicking this link.
Red Bull Project X – Live
What can you create with 250,000 cubic yards of natural snow and 7,200 blocks of foam?
Go see for yourself. Red Bull Project X … simply genius.
Live at SEEEEMA
I recently had the privilege of attending SEMA with my cousin Matt Ruchong. He runs a customs shop in Fortuna, CA and was our expert for the day… which both Roxs and I needed.
Matt’s wealth of knowledge in the auto industry supersedes my wealth of anything. If your in northern california – Look him up.
Episode 1
Episode 2
Episode 3
Ummm – Hello People
Nobody likes the small slice of pizza. Read the full article here – Or just continue reading and you will run into my paraphrased version below.
“branding on the web through video is and will continue to be an important tool in marketers’ online arsenals.”
Translation … duh.
“Those chose not to use online video in their marketing program most often cited cost (66.7%) and lack of clear ROI (33%) measures as the top two reasons”
Translation … 100% of them were too old.
Again, I would like to take a small moment of silence for all of those who haven’t yet been invited to the year 2009. While you are calculating your ROI for online media – look for your invitation to the year 2010 to arrive shortly via horseback.
Catholic Coffee
Four Catholic men and a Catholic woman were having coffee. The first Catholic man tells his friends, “My son is a priest, when he walks into a room, everyone calls him ‘Father’.”
The second Catholic man chirps, “My son is a Bishop. When he walks into a room people call him ‘Your Grace’.”
The third Catholic gent says, “My son is a Cardinal. When he enters a room everyone says ‘Your Eminence’.”
The fourth Catholic man then says, “My son is the Pope. When he walks into a room people call him ‘Your Holiness’.”
Since the lone Catholic woman was sipping her coffee in silence, the four men give her a subtle, “Well….?” She proudly replies, “I have a daughter, slim, tall, 38D breast, 24″ waist and 34” hips. When she walks into a room, people say, “Oh My God.”
Thanks to Wayne Sr for this one.
As Seen at SEMA
After seeing this live at SEMA – I had to find more.
Conveyable proof of concept,
but this video is definitely not up to Ken Block’s regular DC standards.
Snow What I Missed Out On
Thank you Nabor Barb for sharing this.
My Mesquite friends were telling me the “Howdy Folks… Welcome to Golden Sign” made national news.
Dear Home,
I miss you.
Red Bull Project X
Get this song – Lux Aeterna by Clint Mansell… but because the new iTunes Store sucks, you will have to scroll down in the song listings to see it.
Revisit Ryan St.Onge
Fastest Ball in Sport
Last night I was having a beer with Jason Zuback and our conversation hit the topic of what is the fastest ball in sport? Golf or Hi Li?
Luckily he had the answer.
Mesquite WLDC – Day 1
Mesquite, Nevada – Home of the the RE/MAX World Long Drive Championships and apparently also to my new girlfriend Roxann Deese. Below is a photo montage of what I am seeing and doing during this week of “jut hit the ball far” festivities.
Monday
Checked out some real estate.
Met the Duke who is a bible on golf in Mesquite, Nevada.
He built the Casablanca course back in 1995.
Hit the range at Casablanca.
Drank some CLLs (Coors Light Limes)
Enjoyed beautiful sunset.
Met friends Jason Frey (The Savage) and Jason Zuback (The Champion).
