Live at SEEEEMA

I recently had the privilege of attending SEMA with my cousin Matt Ruchong. He runs a customs shop in Fortuna, CA and was our expert for the day… which both Roxs and I needed.

Matt’s wealth of knowledge in the auto industry supersedes my wealth of anything. If your in northern california – Look him up.

Episode 1

Episode 2

Episode 3

New “Milk” Campaign

Question to DDB, Vancouver:
Why does the 1-877-WEAK-111 number NOT work. Would have been genius … but instead, just weak.

The website is genius.
The ebay shop is genius.
The flickr photostream is genius.
Even the fact you are using both vimeo and YouTube to distribute video is genius.

But without the working phone number … leaves this campaign Almost Genius.

Bud Light Lime: Can Confessions

Intriguing and simple – yes.
Genius – still wagering.

Although it does help to end this commercial with a bring it all back to the bud light brand golf shot… shot.

Shot by shot – the “we need a web clip that covers all demographics” breakdown.

1) Hot female (blond)
2) Intriguingly old not hot female
3) Gay guy
4) Black athlete
5) Bad for poster frame oriental
6) Trademark bartender
7) Hot female (brunette)
8) Hot female (college student)
9) Humor professional
10) Golf guy

Not bad for such a chill vibed 45 second web advertisement.
Way better then Limey.

Fuel the Pool Party

Jeremy is throwing an “Ally’s Drunken Pool Party” at the glass house today.  As if supermodels and water weren’t enough to entice… he sent me this lovely snapshot of party fuel to secure my presence.

Happy Labor Day.

photo

ZWUBLOMUDWFGLUWKANHQ

Host:
Jeremy Sweeney & Ally Browne

Location: Glass House

When:
Saturday, September 5th, 11:00AM

Its Labor Day Weenkend and Ally will be in town. We are going to celebrate with a Pool Party & BBQ. 11am may seem early but Bloody Marys and Mirmosas will be flowing. We have to take advantage of the short amount of sunlight that lasts at our pool. So come early and drink heavily.