Category Archives: Production

Top 10 August Viral

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The top 10 picks for August, with links to view on YouTube:

1. Gillette – Amazing Roger Federer Trickshot, agency: N/A
2. Heal the Bay – The Majestic Plastic Bag, agency: DDB
3. SNCF – Bienvenue, Au Revoir, agency: Rhett & Link / Platinum Rye / PainePR
4. Carlton Draught – Slo Mo, agency: Clemenger BBDO
5. Cadbury – I Gotta Be Me, agency: Saatchi & Saatchi
6. Puma – After Hours Athlete, agency: Droga5
7. Google – Google New Baby, agency: Google Creative Lab
8. V Energy – Pomparkour Ladder Sport, agency: Colenso BBDO
9. Drench – Cubehead, agency: CHI & Partners
10. Orbit – The Dancer, agency: Electus / DumbDumb / Energy BBDO

Sports + Humor = Viral

Josh Berman on Level 1 Eye Trip Premier

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Taken from Skinet’s five question interview with Josh Berman…

“What is your last thought as the lights go out to begin a world premier of one of your movies?

I hope the computer doesn’t crash in the middle of the screening.”

I would have to agree with Josh – since this is going to be one of my computers and I will be quicktime command-f’ing it to the projector. This will be another hugely successful fun time tonight in Denver. See you there.

Facebook Event Info — or just look below two entries.

Level 1 – Eye Trip Denver Premier

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Join us in Denver on September 10th for the much anticipated World Premiere of Level 1 Productions 11th film – Eye Trip.

When: Friday, September 10th, 2010
Where: Cervantes’ Masterpiece Ballroom – map
Doors: 8:00 pm
Egadz: 8:45 pm
Eye Trip: 9:30 pm
After Party: 11:00 pm
Tickets: Buy $12 Tickets ($15 at the door)

[iDevice Link] <— 12,772 views

Todays Inspiration

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Advice to the smaller shop owners in this tough economic climate?
There will be a lot of pressure to sell on price. There will be a lot of pressure to do work on spec, or jump through ridiculous hoops. There will be a lot of pressure to think that the bad client in the hand is better than the great client in the bush. But there are only 3 reasons to have a client – great work, lots of money, great fun. Ideally your client provides you with all three. But if they’re not providing you with any of those things, they’re not a client. They’re a black hole. And that’s true in any economy.

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Top Viral Ads of All Time

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Just had an amazing marketing conversation with Jeremy keefer and this list just popped through my inbox — it definitely puts an exclamation point on the conversation we just had.

Top 10 Viral Ads By Unique Views
1. Blendtec – Will It Blend – In-house: 134.2 million views
2. Evian – Live Young – BETC Euro RSCG: 103.9 million views
3. Old Spice – Responses – Wieden & Kennedy: 57.1 million views
4. Pepsi – Gladiator – AMV BBDO: 46.7 million views
5. Microsoft – Xbox Project Natal – World Famous: 42.7 million views
6. Dove – Evolution – Ogilvy & Mather: 41.1 million views
7. T-Mobile – T-Mobile Dance – Saatchi & Saatchi: 35.5 million views
8. Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – In-house: 32.9 million views

[Read Full] <— if you want to learn something about marketing on the internets.

Level 1 — Warren Miller “Refresh” Intro Segment Finally Legally Released

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Level 1 Refresh Intro Segment from Level 1 on Vimeo.

The intro segment for Level 1’s 2009 release, Refresh!

About Refresh:
10 years deep and still not satisfied –

Never before has the sport of skiing changed and progressed so much, so quickly, as it has over the past decade. With changes in equipment, accessibility of terrain, and most importantly the mindset of some of the world’s best athletes, skiing today is not what it once was… An integral part of these recent changes, Level 1 looks back and challenges perspectives of where the sport has come from, and where it’s going in their tenth-anniversary offering, “Refresh.” Keeping true to their humble roots while exploring every arena that skiing has to offer the Level 1 crew serves up the most diverse ski entertainment to date. New things will never get old- fresh images of big jumps, deep powder, technical urban exploits, steep lines, and memorable terrain park action with a collection of the sport’s best and brightest talent.

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Super Cool

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Another great example on how the power of the internets keeps content alive. This could quite possibly be my new favorite commercial.

Posted in 2007 for LA Animal Services – Director Jane File (seejanedirect.com) absolutely kills it with this one. Simply Genius.

Now I want a dog :)

Engadget on ESPN on iPad

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Good points are made in this article by Engadget. The writing is a little childish — but it ends with a banger.

If more companies would stop overthinking things and start having fun, we’re pretty confident that we’d see more innovation, more discovery and less waiting for the next big thing.

So true.

Final Cut Pro – Future + Past

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Recently reading the May issue of Larry Jordan’s usually very informative newsletter… I rallied through a couple in depth articles regarding Apple pulling the strings on Final Cut Pro and how false those rumors could be.

1. Larry’s Blog
2. CNET Update
3. Philip Hodgetts

For most people consuming my random postings and writings – this will mean nothing. But for me – it is great to relive the good years from 1998 where digital video was born and how it has shaped my life. Brought to you by Philip Hodgette.

Apple eventually purchased Final Cut about three weeks after NAB in reality to ensure that there would continue to be a Non Linear Editing application on the Mac. I also believe that someone figured that Apple’s FireWire (they developed it) port combined with the iLink on Sony’s DV cameras just released (in reality, also FireWire) combined with the new software could sell some Macs. That was a smart move. When I saw Final Cut in March 98, it was working with some Targa dual stream cards, which was not as robust as when Final Cut Pro was release at NAB 99. But Final Cut Pro had native FireWire/DV support: perfect with those new Blue and White G3 towers with native FireWire!

What a great look back to the good ol’ days – thanks for the write-up Philip.