HYDLE – It’s Story Time

[iDevice Link] <— 21,510 In November of 2010 I had the opportunity to road trip to Lubbock, Texas to tell a story about a west texas piano player who goes by the name of Doug Smith. My only introduction to Doug prior to engaging with him at his home in Petersburg, Texas was this video above... and a minor tour through his music library from the iPod on the road trip down. Doug was injured in a car accident in 2007 while driving home from his studio late one evening on a two lane rural Texas road. Hey lay upside down for 3 hours with a broken neck before he was found and ultimately transferred to Craig Hospital in Englewood, Colorado to continue his rehabilitation back to the piano. As you will see in these future posts about this life changing trip to the cotton fields of west Texas, Doug Smith has since returned to the studio in a new musical form.

“You don’t need hands to play a piano… you don’t need legs either. You just need a will in your heart.”

Look for the release of Doug Smith’s first post injury album to be hit the shelves shortly after the 10th annual Craig Hospital PUSH Dinner on March 3rd, 2011 – where you will also get to view this completed video project.

For more information and tickets to the 10th annual PUSH Dinner – follow this (yet to be found) link.

Chrysler – Born of Fire (Imported from Detroit)

Super Bowl Ad favorites are coming in from every direction. Lets jump into who was in charge of some of these creative pieces.

[iDevice Link] <— 3,722,503 Super Bowl XLV Advertisement Brand – Chrystler
Commercial Name – Born of Fire (Imported from Detroit)

Hydle Ranking – Almost Genius
Eminem previously appeared in a “Brisk” Super Bowl Ad that blatantly states why he does NOT do commercials prior to this Chrysler ad running. Whether it was unfortunate timing or not… the two ads did not jive with me.

Full Credits
Agency: Wieden + Kennedy Portland
Client: Chrysler
Creative Director: Aaron Allen
Creative Director: Joe Staples
Copywriter: Joe Staples
Copywriter: Mark Fitzloff
Copywriter: Kevin Jones
Copywriter: Greg Rutter
Copywriter: Dan Kroeger
Art Director: Jimm Lasser
Producer: Bob Wendt
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Line Producer: Martha English
Director of Photography: Samuel Bayer
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Jennifer Patterson
Post Executive Producer: Patty Brebner
VFX Company: Method
VFX Executive Producer: Robert Owens
Flame Artist: Claus Hansen
VFX Producer: Ashley Zastrow
Titles/Graphics: A52
Music & Sound Company: Que Chevere Music
Music & Sound Company: Sync2Picture
Music & Sound Company: Shady Records
Composer: Marshall Mathers
Composer: Jeff Bass
Composer: Luis Resto
Composer: Rhys Chatham
Sound Designer: Luis Resto
Mix Company: Eleven
Mixer: Jeff Payne
Producer: DJ Fox-Engstrom

In and Out

Subscribe to the good words of Seth Godin

That’s one of the most important decisions you’ll make today.

How much time and effort should be spent on intake, on inbound messages, on absorbing data…

and how much time and effort should be invested in output, in creating something new.

There used to be a significant limit on available intake. Once you read all the books in the college library on your topic, it was time to start writing.

Now that the availability of opinions, expertise and email is infinite, I think the last part of that sentence is the most important:

Time to start writing.

Or whatever it is you’re not doing, merely planning on doing.

Jeff Krapf – Emcee Reel

[iDevice Link] <— 26 views It is always fun to catch up - and keep up with friends. Jeff Krapf highlights some of his emcee and hosting capabilities recapping a lot of fun dew tour memories. If you ever need an on-camera host or master of ceremonies do not hesitate to call or email Krapf. As usual with any connections found on Hydle.com – do not hesitate to name drop.

Jeff Krapf
858-663-5501
Email Jeff

3:2 Pull-down

Performing a 3:2 Pull-Down
The most common approach to distributing film’s 24 fps among NTSC video’s 29.97 fps is to perform a 3:2 pull-down (also known as a 2:3:2:3 pull-down). If you alternate recording two fields of one film frame and then three fields of the next, the 24 frames in 1 second of film end up filling the 30 frames in 1 second of video.

As shown above, the 3:2 pattern (actually a 2:3:2:3 pattern since frame A is recorded to two fields followed by frame B recorded to three fields) repeats after four film frames. Virtually all high-end commercials, movies, and non-live television shows use this process prior to being broadcast.

Top 10 December Viral

[iDevice Link] <— 4,875 views Top 10 Most-shared Online Videos December 2010

1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, L’Autodrome
2. Danny MacAskill – Way Back Home
3. TAC Campaign – 20-Year Anniversary Retrospective
4. Coca-Cola: Snow Globes: Coca-Cola 2010 Christmas Commercial
5. Nike Basketball: Michael Jordan’s Response to LeBron James What Should I Do Commercial
6. Evian – Roller Babies
7. T-Mobile – Welcome Back
8. NSFW – A Hunter Shoots A Bear
9. DC Shoes – Ken Block’s Gymkhana Two, The Infomercial
10. Heineken – The Entrance

Genius: 4, 10
Not: 7

[READ FULL]

2010 Old Spice Case Study

[iDevice Link] <— 6,400 views Cementing Old Spice as the number 1 brand of body wash for men. How did they do it? Just watch. I think we can cleanly say Old Spice has won this game... even though they were a little late to the game.

Successful Man Cleaning and Grooming Internet Campaigns:
2010 – Old Spice
2008 – Axe Detailer
2006 – Philips Body Groom

New Camera in Hand

[iDevice Link] <— 2,568 Upon reading (YouTubing) up on my new Canon SD4500 IS I am finding there are some interesting new features.

  1. This miniature effect shown above just makes me laugh.
  2. The super slow motion looks intriguingly slow (here and here)
  3. It has a goofed up 24fps 1080p mode (deadly)
  4. 10x optical zoom – titties! (here)

I can’t wait to test this beast out at the C Lazy U Ranch tomorrow in Granby, Colorado.

Andy Irons Memorial :(

This is not the original… don’t know why they would have pulled it down. A little upset over it, but I will post a replacement.

[iDevice Link] <— 3,013 views. Original: [iDevice Link] <— 14,463 views. This was yesterday... this is amazing. This is the speed of media. Genius.