ADFEAK.com has a complete linking writeup of every ‘GET A MAC’ ad from TBWA’s 2006, 2007, 2008 and 2009 Apple ad campaign.
Always good to revisit success. Director Phil Morrison – Genius.
Get a Mac – Recap
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Category Archives: Commercial
Super Cool
Another great example on how the power of the internets keeps content alive. This could quite possibly be my new favorite commercial.
Posted in 2007 for LA Animal Services – Director Jane File (seejanedirect.com) absolutely kills it with this one. Simply Genius.
Now I want a dog :)
Old Spice Guy Links
1. Creativity.
Wieden + Kennedy Portland and Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following. Since yesterday, TMYMCSL has smoldered directly at the unknown and the well-known, including Ashton Kutcher, Mrs. Ashton Kutcher, Gears of War lead designer Cliff Bleszinski, um, yours truly and, in a brilliant meta-manly move, Isaiah Mustafa. He even delivered a marriage proposal, which was eventually accepted.
According to art director Craig Allen, the agency and Mustafa will be continuing the responses through today, so tune into the Old Spice YouTube page to see if Isaiah will single you out and check back here for a Q&A with the team that made it happen.
He also customized videos for a string of celebrity admirers, including Ashton Kutcher, Ellen DeGeneres, Ryan Seacrest, blogger Perez Hilton and Olympian Apollo Ohno.
“Can the Old Spice guy do ads for ALL the world’s products?!” tweeted actress Justine Bateman, echoing the sentiments of enraptured fans everywhere.
3. People.
Top 10 June Viral
The top 10 picks for June, with links to view on YouTube:
1. adidas – ‘Star Wars’ Cantina 2010, agency: Sid Lee
2. Volkswagen – The Slide (Driven by Fun), agency: Trial DDB
3. Head – Andy Murray Street Magic in London, agency: n/a
4. Iceland – Visit Iceland, agency: n/a
5. Coca-Cola Zero & Mentos – The Coke Zero & Mentos Rocket Car, agency: EepyBird
6. Orbit Gum – The Prom Date, agency: Energy BBDO
7. McDonald’s & Coca-Cola – T-Shirt Wars 2, agency: n/a
8. GMC – Dude Perfect: The Cliff Jump Shot, agency: Leo Burnett
9. Sapporo – Legendary Biru, agency: Dentsu
10. Lynx Rise – Jessica Jane Clement – Her Best Bits, agency: n/a
I’m pretty NOT impressed with this list of virals. We have a couple sellouts here… Rhett and Link did a good job communicating with their audience while pushing a professional commercial out – good job to them. Dude perfect on the other hand I was not so impressed with. EepyBird is somehow still making a living by selling out to sugar water, good for them – at least they are consistent in their delivery.
Overall it just seems like people are trying to damn hard to get it right. If I had to pick a winner – I like the Volkswagen concept, but not the video they pushed out. Sapporo took me on an adventure and Lynx was the only video I continued a click through on — I wonder why.
Until next month – get some strange.
Old Spice – Hello Ladies
Thanks to Adcritic for the Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Jason Bagley
Creative Director: Eric Baldwin
Copywriter: Eric Kallman
Copywriter: Craig Allen
Art Director: Craig Allen
Art Director: Eric Kallman
Producer: Lindsay Reed
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Aaron Morris
Post Producer: Juliet Batter
Post Executive Producer: Carol Lynn Weaver
Post Executive Producer: Cassie Hulen
VFX Company: The Mill
Lead Flame Artist: Ant Walsham
Flame Artist: Tara DeMarco
Flame Assists: Jodi Tyne
Flame Assists: Aaron Neitz
Flame Assists: Shane Zinkhon
Flame Assists: Gavin Camp
Flame Assists: Christal Hazard
VFX Producer: Arielle Davis
VFX Executive Producer: Sue Troyan
Music and Sound Design Company: Stimmung
Sound Designer: Gus Koven
Producer: Jack Catlin
Executive Producer: Ceinwyn Clark
Mix Company: Lime
Engineer: Loren Silber
Producer: Jessica Locke
Film Transfer Company: CO3
Colorist: Stefan Sonnefeld
Date
Jun 30, 2010
Genius.
Old Spice – I’m on a Horse
Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Copywriter: Eric Kallman
Art Director: Craig Allen
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Creative Director: Eric Baldwin
Creative Director: Jason Bagley
Art Director: Eric Kallman
Copywriter: Craig Allen
Agency Executive Producer: Ben Grylewicz
Agency Producer: Erin Goodsell
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Scott Kaplan
Director of Photography: Neil Shapiro
Editorial: Final Cut
Editor: Carlos Arias
Post Executive Producer: Saima Awan
Post Production: The Mill
Date: Feb 09, 2010
Genius.
Top 10 May Viral
The top 10 picks for April, with links to view on YouTube (the link to Stella Artois “Up There” is on Vimeo):
1. Nike – Write the Future, agency: Wieden & Kennedy
2. TomTom – Behind the Scenes of Darth Vader’s Voice Recording, agency: Pool Worldwide
3. Olympus – Pen Giant, agency: DSG
4. Hi Tec – Walk on Water (Liquid Mountaineering), agency: CCCP
5. Arriva Movia – Mukthar’s Birthday – Better Bus Ride, agency: bybird/cadaver
6. Toyota – Toyota Sienna “Swagger Wagon,” agency: Saatchi & Saatchi
7. Sony – 3DTV, agency: Anomaly
8. Nissan – Urban Bowling, agency: TBWA/G1
9. Stella Artois – Up There, agency: Mother
10. Google Chrome, Speed Tests, agency: BBH
Genius:
1 – Nike kills it (again)
5 – Flash Mobbed birthday – This is the power of social media and the direction it should go.
6 – Still give Toyota props on this, but the original is better.
9 – Quite the interesting look into a skilled original talent.
Top 10 April Viral
The top 10 picks for April, with links to view on YouTube:
1. Heineken – Men With Talent, agency: TBWA
2. Nike – Earl and Tiger, agency: Wieden & Kennedy
3. Old Spice – Flex, agency: n/a
4. Samsung – Master of Business Card Throwing, agency: The Viral Factory
5. Coca-Cola – Quest, agency: SANTO
6. Nike – The Secret Behind Nike Air, agency: n/a
7. Sony – Around the World in 80 Seconds, agency: Rapp
8. Nike – Music Shoe, agency: Wieden & Kennedy
9. Greenpeace – Give Earth a Hand, agency: n/a
10. Nestle – I Like Big Butterfingers, agency: n/a
Impossible Dream v1.5
“What good is dreaming it… if you don’t actually do it?”
This is a remake (hence the 1.5) of a Honda commercial that I believe came out in 2005. Still genius.
Top 10 March Viral
The top 10 picks for March, with links to view on YouTube:
1. BMW S1000RR – Dinner Table, agency: n/a
2. Pedigree – Dogs, agency: TBWA
3. Pepsi Max – ‘Oh Africa,’ agency: n/a
4. Nike – The Human Chain, agency: Wieden & Kennedy
5. Adidas Originals – Street Corner, agency: Sid Lee
6. Tropicana – Arctic Sun, agency: BBDO
7. Sprite – Spark, agency: Bartle Bogle Hegarty
8. Sony Playstation – Move, agency: Deutsch
9. Specsavers – ‘The Specs Effect,’ agency: Specsavers Creative
10. Natural Gas Belgium – Soft Heat, agency: TBWA
Genius: 4, 10
Hydle Favorite:
Although I am a fan of a couple of these commercials – the key word here is that they are mainly all commercials – and that I am not a fan of. Goviral needs to rethink this batch.
About the Rankings: goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.
Tiger Control
This will likely be one of the most popular ads of our time and it just dropped. Nike is featuring Tiger Woods in an advertisement with a voice over from his late father, Earl Woods.
Tiger,
I am more prone to be inquisitive… to promote discussion.
I want to find out what your thinking was.
I want to find out what your feelings are.
And… did you learn anything?
Nike.
There is going to be plenty of talk about this one. Genius.
I’ve been told
Olympics commercials are pouring in. Audi breaks the spell and creates something interesting directed to all luxury brands.
Bud Light – Clothing Drive
[YouTubeUlar] <— 355,326 (repost on 4/7/13)
Swear Jar meets Clothing Drive. I’m not a fan of Bud Light as a consumable beverage, but I am a fan of how much money Bundweiser spends on marketing. Especially on internets only releases.
This commercial I do not believe is unique enough or cut well enough to make me a believer. Some good ideas and scenes, but just a little too long for my liking.
However uniquely similar to Swear Jar… should have made this one a minute too.
Not Genius.