[YouTube Link] <— 5,566 I recently visited New Balance and had the ability to interview the man in charge of creating this ad campaign. This series slightly reminds me of the 1980s No Fear ads... Genius. My next set of Baseball (now softball) cleats are going to be Nooobs. New Balance Baseball - Change the Game [Dustin Pedroia – Tell Me] <— 6,753
[iDevice Link] <— 100,585 Who doesn't love a couple old school vintage cellphone commercials? Nice share RJ — watch 9 more via this [link].
“500 million telephone subscribers in the world world world world world world world!”
“Horn alert option included.”
“Optional battery available for TRUE portable use.”
“Yah – I got all my guys working on it right now!”
“Eventually – seeing people using cellular phones may seem as common place as someone checking time on an ELECT-tronic watch.”
[iDevice Link] <— 2,490,544 Obviously - the power of this advertisement would increase 10 fold had someone just randomly re-created this "based on a true story" story of 5 Taiwanese friends who spent 13 days traveling around Taiwan in memory of their lost friends But then it wouldn't be an advertisement - and we probably would watch it. Genius.
Super Bowl Ad favorites are coming in from every direction. Lets jump into who was in charge of some of these creative pieces.
[iDevice Link] <— 3,722,503
Super Bowl XLV Advertisement Brand – Chrystler
Commercial Name – Born of Fire (Imported from Detroit)
Hydle Ranking – Almost Genius
Eminem previously appeared in a “Brisk” Super Bowl Ad that blatantly states why he does NOT do commercials prior to this Chrysler ad running. Whether it was unfortunate timing or not… the two ads did not jive with me.
Full Credits
Agency: Wieden + Kennedy Portland
Client: Chrysler
Creative Director: Aaron Allen
Creative Director: Joe Staples
Copywriter: Joe Staples
Copywriter: Mark Fitzloff
Copywriter: Kevin Jones
Copywriter: Greg Rutter
Copywriter: Dan Kroeger
Art Director: Jimm Lasser
Producer: Bob Wendt
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Line Producer: Martha English
Director of Photography: Samuel Bayer
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Jennifer Patterson
Post Executive Producer: Patty Brebner
VFX Company: Method
VFX Executive Producer: Robert Owens
Flame Artist: Claus Hansen
VFX Producer: Ashley Zastrow
Titles/Graphics: A52
Music & Sound Company: Que Chevere Music
Music & Sound Company: Sync2Picture
Music & Sound Company: Shady Records
Composer: Marshall Mathers
Composer: Jeff Bass
Composer: Luis Resto
Composer: Rhys Chatham
Sound Designer: Luis Resto
Mix Company: Eleven
Mixer: Jeff Payne
Producer: DJ Fox-Engstrom
I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over.
Animal Ads Resonate with Viewers
The overall number one ad with viewers (overall score of about 72.3) was “Saluting Beaver” from Bridgestone, featuring a motorist who is able to avoid hitting a beaver and then plunging into a river thanks to tire traction (and a little rodent-supplied assistance). “Saluting Beaver” scored first in both emotion ranking (evoking most possible positive and least possible negative emotions) and water cooler ranking (likelihood of participants discussing the ad at the water cooler the next day), and third in interest ranking (how well it held the interest of viewers).
Meanwhile, the self-explanatory “Dog Party” ad from Bud Light, which came in third overall, ranked first in viewer interest.
Automotive Ads Take Three Top 10 Spots
Three of the top 10 ads, including the number one ad, were for autos or automotive products. Two ads were for snack food, and one ad promoted a product in each of the following five categories: the NFL, beer, film, soda, and online portal.
[iDevice Link] <— 14,306 views Genius. Full Credits Agency: Wieden + Kennedy, London Client: Lurpak Executive Creative Director: Tony Davidson Executive Creative Director: Kim Papworth Creative Director: Ray Shaughnessy Creative Director: Dan Norris Producer: Anna Smith Production Company: Stink Director: Martin Krejci Producer: Louise Gagan Post Production Facility: Framestore Lead Flame Artist: Tom Sparks Lead Flame Artist: Jonathan Hairman Online Producer: Sarah Hiddlestone Edit Facility: Whitehouse Editor: Filip Malasek Sound Facility: Wave Sound Engineer: Aaron Reynolds
[iDevice Link] <— 4,875 views Top 10 Most-shared Online Videos December 2010
1. DC Shoes – Ken Block’s Gymkhana Three, Part 2 – Ultimate Playground, L’Autodrome
2. Danny MacAskill – Way Back Home
3. TAC Campaign – 20-Year Anniversary Retrospective
4. Coca-Cola: Snow Globes: Coca-Cola 2010 Christmas Commercial
5. Nike Basketball: Michael Jordan’s Response to LeBron James What Should I Do Commercial
6. Evian – Roller Babies
7. T-Mobile – Welcome Back
8. NSFW – A Hunter Shoots A Bear
9. DC Shoes – Ken Block’s Gymkhana Two, The Infomercial
10. Heineken – The Entrance
Genius: 4, 10
Not: 7
[iDevice Link] <— 1,906,481 views
“LeBron James asks for advice. In this spot, James seems to only stir up the antipathy that was directed toward him around his overly-publicized move to Miami. Doth he protest too much?”
–Creativity
Wieden + Kennedy Portland are still at it.
Basketball – welcome back.
Genius.
[iDevice] <— 4,565 views Traditionally Microsoft is not in my bag. But Crispin Porter + Bogusky nails this ad. Makes me rethink if my dumb-phone experiment is about to be over.
Genius.
Just had an amazing marketing conversation with Jeremy keefer and this list just popped through my inbox — it definitely puts an exclamation point on the conversation we just had.
Top 10 Viral Ads By Unique Views
1. Blendtec – Will It Blend – In-house: 134.2 million views
2. Evian – Live Young – BETC Euro RSCG: 103.9 million views
3. Old Spice – Responses – Wieden & Kennedy: 57.1 million views
4. Pepsi – Gladiator – AMV BBDO: 46.7 million views
5. Microsoft – Xbox Project Natal – World Famous: 42.7 million views
6. Dove – Evolution – Ogilvy & Mather: 41.1 million views
7. T-Mobile – T-Mobile Dance – Saatchi & Saatchi: 35.5 million views
8. Doritos – Crash the Super Bowl 2010 – Goodby Silverstein & Partners: 34.2 million views
9. Old Spice – Odor Blocker – Wieden & Kennedy: 34 million views
10. DC Shoes – Gymkhana Two – In-house: 32.9 million views
[Read Full] <— if you want to learn something about marketing on the internets.
[iDevice Link] <— 29,219 views FedEx has fun golf commercials. I love re-living this one.
[iDevice Link] <— 22,084 views Former street (graffiti) artist KAWS is commissioned to create a new brand ID for Dos Equis.
Creative – and thirsty.
The top 10 picks for July, with links to view on YouTube:
1. Old Spice – Questions (and Responses), agency: Wieden-Kennedy;
2. Levi’s – Walk Across America, agency: Conscious Minds;
3. Dentyne Pure: Epic Rap Battle, agency: Rhett & Link / Platinum Rye / PainePR;
4. Burn (Coca-Cola) – Ride, agency: Publicis Mojo;
5. Samsung – Redneck Hunter Goes to Jail, agency: Cheil Worldwide;
6. Domino’s Pizza – Domino’s Pulling the Cheese; agency: Crispin Porter & Bogusky;
7. PepsiMax – Diner 2PointZero, agency:TBWA/Chiat/Day;
8. California Skateparks – World’s Largest Skateboard Disaster, agency: N/A;
9. Harold B. Lee Library – New Spice/Study Like a Scholar, agency: N/A;
10. HP – Hit Print, agency: N/A
Genius:
1, 2, 6, 8
Almost:
3, 4, 9, 10
Not:
5, 7
[iDevice Link] <—22,000 views
Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.
Bad vibe on the busted facebook link but excellent use of 1-888-WITH-TUBES-I-WILL-TRAIN-THE-F-OUT for a creative 10% off coupon.
1 (888) 948-4882
If you don’t like them – change your mind.
Genius.
[iDevice Link] <— 484,203 views Straight from the 70s - Simply Genius.
