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Seth Godin – People Strategy
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We don’t have a telephone strategy. The telephone is a tool, a simple medium, and it’s only purpose is to connect us to interested human beings.
And then the internet comes along and it’s mysterious and suddenly we need an email strategy and a social media strategy and a web strategy and a mobile strategy.
No, we don’t.
It’s still people. We still have one and only one thing that matters, and it’s people.
All of these media are conduits, they are tools that human beings use to waste time or communicate or calculate or engage or learn. Behind each of the tools is a person. Do you have a story to tell that person? An engagement or a benefit to offer them?
Figure out the people part and the technology gets a whole lot simpler.
Seth Godin – Making a Ruckus
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Change pricing dramatically
Redefine a service as a product (or vice versa)
Organize the disorganized, connect the disconnected
Alter the speed to market radically
Change the infrastructure, the rules or the flow of information
Give away what used to be expensive and charge for something else
Cater to the weird, bypassing the masses
Take the lead on ethics
(Or you could just wait for someone to tell you what they want you to do)
HYDLE – BodyLab Week 4 Complete
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HYDLE + BODYLAB — New Episodes
Life Reset Button – PUSH
18 years ago I quit Gymnastics. Golf, Baseball and Skiing carried me through my high school and college careers. Now that my gymnastics body has undoubtably worn off – It’s time to get back into shape and get my ass kicked a little.
Thanks to Matt D’Amico – he has a program for this.
3 Month BodyLab Adventure Begin!
Episode 1 – 4:30am Life Reset Button
Episode 2 – Presidential
Episode 3 – Marinate (the fear)
Episode 4 – Workout #1
Episode 5 – Holy Shit
Episode 6 – Dragging Ass
Episode 7 – Encouragement (plus new gym sneak peak)
Put your sedentary soft mammal ass to work!
http://www.bodylabfitness.com
Seth Godin – The Coalition of No
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There are a million reasons to say no, but few reasons to stand up and say yes.
No requires just one objection, one defensible reason to avoid change. No has many allies–anyone who fears the future or stands to benefit from the status quo. And no is easy to say, because you actually don’t even need a reason.
No is an easy way to grab power, because with yes comes responsibility, but no is the easy way to block action, to exert the privilege of your position to slow things down.
No comes from fear and greed and, most of all, a shortage of openness and attention. You don’t have to pay attention or do the math or role play the outcomes in order to join the coalition that would rather things stay as they are (because they’ve chosen not to do the hard work of imagining how they might be).
And yet the coalition of No keeps losing. We live in a world of yes, where possibility and innovation and the willingness to care often triumph over the masses that would rather it all just quieted down and went back to normal.
Yes is the new normal. And just in time.
HYDLE + BODYLAB — Begin
Life Reset Button – PUSH
18 years ago I quit gymnastics. Now that my gymnastics body has undoubtably worn off – It’s time to get back into shape and get my ass kicked a little.
Thanks to Matt D’Amico down at Body Lab – he has a program for this.
3 Month BodyLab Adventure Begin!
Colin Bane — Kevin Pearce Rides Again
“Pearce said his injury and the intense recovery process have taught him more than he ever hoped to know about traumatic brain injuries. “I think the most important thing that I can share with folks about traumatic brain injuries is that your brain never stops healing,” he said. “You can heal as much as you want as long as you keep your mind to it and work hard. I think it’s really hard for a lot of kids because they think they’re in such bad shape that they just give up, and that’s been the most important lesson for me: It’s hard and it takes a lot of work but you can heal.”
Welcome back to the mountain Kevin Pearce. Great work on the article Colin Bane.
[ESPN – READ FULL]
[Dew Tour Video] <— 302 views
[Burton Snowboards Video] <— 316 views
“I used to take this for granted… I used to be on this lift and be like — gosh why is this lift so slow, get me to the top — and now its just nice to be up here. Be up here hang in'”
[RED – Wear Your Helmet] <— 23,113
Project Montana
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I just returned from a week long project in Montana. Lets just say spirits are lifted again and it’s time to tell a new story. This year is all about family. To view this project in creation – I would suggest grabbing your tickets to the 11th annual Craig Hospital PUSH dinner on March 2nd, 2012 here.
Seth Godin – Questions for a New Entrepreneur
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A few things came up over coffee the other day. His idea is good, his funding is solid, there are many choices. Some of the questions that don’t usually get asked:
Are you aware of your cash flow? The thing about a fish in the stream is that it doesn’t care if the water is six inches deep or a foot deep. As long as it never (ever) goes to zero, it’s fine. What’s your zero point? What are you doing to ensure you get to keep swimming?
Are you trying to build profit or equity? A business that builds a brand, a footprint, a standard and an audience might end up being worth millions (witness Tumblr, which has many millions of value but zero profitabilty). On the other hand, a business with no exit value at all might spin off plenty of profit (consider the local doctor’s office). It would be great if you could simultaneously maximize both the value of your company and the profit it produces (in the short run), but that’s unlikely.
What’s your role? Do you want to be a freelancer, an entrepreneur or a business owner? A business owner is the boss, but it’s a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
Are you trying to build a team? Some business owners want to minimize cost and hassle. Others are trying to forge a culture, to train and connect and lead.
Which kind of risk is okay with you? There’s financial risk, emotional risk and brand risk (among others). Are you willing to put your chips on the table daily? How about your personal reputation?
And finally, and most important, why? Why are you doing this at all?
Hugh MacLeod – We get it. Do you?
Blackbox Tribute to Steve Jobs
Thank you for everything you have created for us Steve.
Not available for purchase… but shipped. Thank you Steve Jobs.
Never Say No To Panda
[YouTubeUlar] <— 1,549,001
Researching Panda Bears + Bamboo Blackbox Cases we are re-united with this ad campaign that still makes me laugh.
Think about it.
Genius.
Seth Godin – You are Welcome
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“What would you have me do instead?”
To the critic who decries a project as a worthless folly, something that didn’t work out, something that challenged the status quo and failed, the artist might ask,
“Is it better to do nothing?”
To the critic who hasn’t shipped, who hasn’t created his art, anything less than better-than-what-I -have-now appears to be a waste. To this critic, progress should only occur in leaps, in which a fully functioning, perfected new device/book/project/process/system appears and instantly and perfectly replaces the current model.
We don’t need your sharp wit or enmity, please. Our culture needs your support instead.
Each step by any (and every) one who ships moves us. It might show us what won’t work, it might advance the state of the art or it might merely encourage others to give it a try as well.
To those who feel that they have no choice but to create, thank you.
Bamboo Blackbox Case Project = 100% Funded
Today is an exciting day!
At 10:08am I got a call from Matt Wells telling me he wanted to fund our project exactly. At 10:11am he pledged $83 for an iPad 2 Case which put us exactly at $25,000! Thanks for the help señor Wells and for being so cool to exactly pledge what was needed to get these screen shots. You are the man… right up there with all 204 of our other backers who pledged for 247 cases throughout our first fund raising goal.
If your still interested in picking up a Bamboo Blackbox Case for your iPad 2, MacBook Air or Macbook Pro — you have 1 week remaining to pick up a discounted first offering case! And there is still 37 iPad 2 cases available for only $79. These cases will never be priced this low again so grab one for the holidays!
Rock on!
Greg Hydle