[Vimeo Link] <— 11 views
2011 Lamborghini Aventador
4 wheel drive
0 to 62mph in 2.9 seconds
700 horsepower
6.5 liter V12
217 mph top speed
$379,700
[Review]
2011 Lamborghini Aventador
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Author Archives: hydle
Happy Easter
Swiss Army Knife Bike
[iDevice Link] <— 20,383
I either want one of these... or want to make my own. Just to cruise Golden.
[Review – Living Green]
[voltitude.com]
Economies of Small
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Economies of scale are well understood. Bigger factories are more efficient, bigger distribution networks are more efficient, bigger ad campaigns can be more efficient. It’s often hard to defeat a major competitor, particularly if the market is looking for security and the status quo.
But what about the economies of small? Is being bigger an intrinsic benefit in and of itself?
If your goal is to make a profit, it’s entirely possible that less overhead and a more focused product line will increase it.
If your goal is to make more art, it’s entirely possible the ridding yourself of obligations and scale will help you do that.
If your goal is to have more fun, it’s certainly likely that avoiding the high stakes of more debt, more financing and more stuff will help with that.
I think we embraced scale as a goal when the economies of that scale were so obvious that we didn’t even need to mention them. Now that it’s so much easier to produce a product in the small and market a product in the small, and now that it’s so beneficial to offer a service to just a few, with focus and attention, perhaps we need to rethink the very goal of scale.
Don’t be small because you can’t figure out how to get big. Consider being small because it might be better.
Crazy
[iDevice Link] <— 45,019 Don't know what to say... crazy.
TOTD – Sleep
SketchChair
23 days remaining to fund this project on Kickstarter.
All I can say about this randomly looking piece of ass furniture is… I want one.
2011 Long Drive Info
[iDevice Link] <— 346 Coming from Long Drive Replacing Bowling in 2009 – Here is what you need to know to compete in Long Drive this year.
1 – Know what you are doing – Read This
2 – Find your qualifying site – Good Luck Reading This
The Four Horsemen of Media
Subscribe to the good words of Seth Godin
The first is when you talk about yourself. Directly to people who care to hear you out.
The second is when you pay someone to carry your message. Media for hire, we call it advertising.
The third is when you cajole the ‘editorial’ side to talk about you, with authority. Publicity is often worth more than advertising, but it’s pesky in that it doesn’t perform on demand.
The fourth, the fourth is all the rage right now. That’s when unanointed kings of tiny media, when bloggers and tweeters and others talk about you.
Why do we persist in believing that these four have much in common? They don’t. Being confused about how to classify them is expensive, or worse.
You know you’re in trouble if someone on your team says anything like, “But how do we do this quickly? And at scale? Is there a way interns can churn through names? We have money to spend, hurry!”
There are some that would be delighted if PR and social media would just own up and start playing by the rules of advertising. In other words, you ought to be able to buy this sort of buzz. It’s more efficient, more convenient and more predictable.
Of course, it doesn’t work that way. Buying your way into the fourth horseman doesn’t work. Professionalizing it doesn’t work so well either. What works is making something worth talking about.
As it should be.
If you’re hoping that this now important form of media is going to sit there and promote your average stuff for average people made in bulk but pretty cheap product merely because you’re used to paying media companies to run ads… I think you’re wasting a lot of time and money.
This goes deeper than that. You’ll need to take that money and change the product and the service instead.
The Party of 1999
Noah Brooks + Greg Hydle + Joel McCormick’s 1999 Road Trip to Whistler
Season 1 – Part 1
Colorado to Multnomah Falls
DESCRIPTION:
In 1999 the three of us took off on “MY first ever” road trip from home. We packed a car full of goodies… including a full Apple G3 desktop computer setup with 17″ display + Joel’s portable TV. We didn’t have pocket cameras… we had a Sony VX1000 with a non endless supply of DV tape. If I could tell you what day we began this adventure – I would. Unfortunately I didn’t organize media (or capture it) in the 90s the way I do now. Lets just say this is sometime in the month of June of the year 1999.
DISCLAIMER:
I’m bringing this to you RAW and uncut (minus a couple bare ass noah shots) because I love seeing how we began documenting life… and what it has now transformed into.
Also… I miss all of Joels quirky antics, like his laugh and his random looks that just kinda make you smile.
Sorry for the raw language and anything that may offend anyone. We were kids. Wait… we still are. Miss you Joel.
Hope you enjoy the adventure.
[Part 2 – Multnomah to Bellingham]
[Part 3 – Mount Baker]
[Part 4 – Drunk in Vancouver]
[Part 5 – Border Patrol – oops]
The Franchise Episode 1
[iDevice Link] <— 56 views With 7 straight wins in a row... the Colorado Rockies are the best team in baseball right now. Last year the glory belonged to the San Francisco Giants. Kudos to Showtime for delivering a unique story in a creative way. Cheese factor on this reality show is low. Get excited for baseball. Genius. [Part 2] <— 26 views [Part 3] <— 24 views
Lakai Fully Flared Intro – Bang!
[iDevice Link] <— 25,400 I've used this song in an edit before... but it wasn't nearly as epic as this. Nice share Aleksis.
David Fincher Tribute
[iDevice Link] <— 50,451 Super creative compilation of David Fincher's films.
The movies used in this video are:
Alien 3
Seven
The Game
Fight Club
Panic Room
The Zodiac
The Curious Case Of Benjamin Button
The Social Network
In search of a biz monkey (why bother?)
Subscribe to the good words of Seth Godin
Andrew Chen coins a great term. A biz monkey is a replaceable, Powerpoint toting, suit wearing, acronym-spewing middle manager business dude drone. They are quick to comment and sneer, slow to actually ship.
When something is scarce, it’s valuable. MBA’s with buzzwords and the ability to raise a million dollars around some web idea are not scarce. They are fungible.
People who understand technology and are willing to bend it to their will, on the other hand, are scarce. They can’t be found with a classified ad on Craigslist or in a blind project ad on eLance.
The job of the smart business person isn’t to fish in waters where coders are cheap. It’s to have enough initiative and vision that the best coders in the world will realize that they’ll do better with you than without you.
Business people add value when they make things happen, not when they seek to hire cheap.
BHTM 2011 at Red Rocks
Big Head Todd is coming back “as usual” for the first must attend summer concert at Red Rocks. This years show is on June 11th, 2011 with opening by Guster. Get your tickets.
Here is a walk down memory lane:
[iDevice Link] <— 194