Top 10 April Viral

Posted on May 1, 2011 by hydle

Make your own Audi A7

Posted on April 26, 2011 by hydle

[iDevice Link] <—106,757 Say no more - make your own Audi A7... this guy did.

Swiss Army Knife Bike

Posted on April 24, 2011 by hydle

[iDevice Link] <— 20,383 I either want one of these... or want to make my own. Just to cruise Golden. [Review – Living Green]
[voltitude.com]

Crazy

Posted on April 22, 2011 by hydle

[iDevice Link] <— 45,019 Don't know what to say... crazy.

Test Drive Day

Posted on April 7, 2011 by hydle

[iDevice Link] <— 3,325 April 29th, 2011 — We are going to have some fun and test drive cars. Register for Friday afternoon. The GoPros will be out.

TC Bank – Dream Rangers

Posted on April 1, 2011 by hydle

[iDevice Link] <— 2,490,544 Obviously - the power of this advertisement would increase 10 fold had someone just randomly re-created this "based on a true story" story of 5 Taiwanese friends who spent 13 days traveling around Taiwan in memory of their lost friends But then it wouldn't be an advertisement - and we probably would watch it. Genius.

“I Think Something Went Wrong”

Posted on March 27, 2011 by hydle

[iDevice Link] <— 307 I don't think I could have said this any better myself. Good thing this was during practice at the Toyota Speedway Global Rally Cross.

Texting Comparisons

Posted on March 25, 2011 by hydle

Original:

[iDevice Link] <— 4,081,485 Secondary:
[iDevice Link] <— 108,990 Texting while driving, or texting while walking — Don't forget... it's all Dangerous.

My Rally Fighter

Posted on March 14, 2011 by hydle

[iDevice Link] <— 5,699 An open source car + A designer with laser vision = the Rally Fighter.

“Imagine a car built by people who are driven by passion… rather then some cubicle monkey worried about his deadlines an TPS reports.”

This is what Local Motors has been dreaming of and building out of their factory in Phoenix, Arizona and their first community co-created production car is the Rally Fighter.

I partied with Local Motors at SEMA – Sat in a Rally Fighter – Tore one apart – Put one back together – And now I want one.

Order Rally Fighter #138 for $59,000 and you get to spend 6 days building it yourself at the Local Motors micro factory and drive it off the lot. Or just call Sarah Stokes directly at (480) 371-6797 and drop your $1,000 down payment. Tell her Hydle sent you, but be careful… she is cooler, smarter and tougher then you are.

[“A Car Story”] <— 75,358 [Local Motors Homepage]

Priapism

Posted on March 3, 2011 by hydle

[Vimeo Link] <— 36,500

“I’ve done so much with so little for so long that now I can do anything with nothing.”

I love this quote… and overall enjoy this video. But it’s a little too long and a bit too draggy for multiple viewing sessions. Cool car though… but the music needs to evolve.

Chrysler – Born of Fire (Imported from Detroit)

Posted on February 9, 2011 by hydle

Super Bowl Ad favorites are coming in from every direction. Lets jump into who was in charge of some of these creative pieces.

[iDevice Link] <— 3,722,503 Super Bowl XLV Advertisement Brand – Chrystler
Commercial Name – Born of Fire (Imported from Detroit)

Hydle Ranking – Almost Genius
Eminem previously appeared in a “Brisk” Super Bowl Ad that blatantly states why he does NOT do commercials prior to this Chrysler ad running. Whether it was unfortunate timing or not… the two ads did not jive with me.

Full Credits
Agency: Wieden + Kennedy Portland
Client: Chrysler
Creative Director: Aaron Allen
Creative Director: Joe Staples
Copywriter: Joe Staples
Copywriter: Mark Fitzloff
Copywriter: Kevin Jones
Copywriter: Greg Rutter
Copywriter: Dan Kroeger
Art Director: Jimm Lasser
Producer: Bob Wendt
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Line Producer: Martha English
Director of Photography: Samuel Bayer
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Jennifer Patterson
Post Executive Producer: Patty Brebner
VFX Company: Method
VFX Executive Producer: Robert Owens
Flame Artist: Claus Hansen
VFX Producer: Ashley Zastrow
Titles/Graphics: A52
Music & Sound Company: Que Chevere Music
Music & Sound Company: Sync2Picture
Music & Sound Company: Shady Records
Composer: Marshall Mathers
Composer: Jeff Bass
Composer: Luis Resto
Composer: Rhys Chatham
Sound Designer: Luis Resto
Mix Company: Eleven
Mixer: Jeff Payne
Producer: DJ Fox-Engstrom

Super Bowl Advertisement Rankings

Posted on February 8, 2011 by hydle

I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over.

Animal Ads Resonate with Viewers
The overall number one ad with viewers (overall score of about 72.3) was “Saluting Beaver” from Bridgestone, featuring a motorist who is able to avoid hitting a beaver and then plunging into a river thanks to tire traction (and a little rodent-supplied assistance). “Saluting Beaver” scored first in both emotion ranking (evoking most possible positive and least possible negative emotions) and water cooler ranking (likelihood of participants discussing the ad at the water cooler the next day), and third in interest ranking (how well it held the interest of viewers).

Meanwhile, the self-explanatory “Dog Party” ad from Bud Light, which came in third overall, ranked first in viewer interest.

Automotive Ads Take Three Top 10 Spots
Three of the top 10 ads, including the number one ad, were for autos or automotive products. Two ads were for snack food, and one ad promoted a product in each of the following five categories: the NFL, beer, film, soda, and online portal.

[Read Full]

The New Audi Quattro – Happy 30 Years

Posted on January 24, 2011 by hydle

[iDevice Link] <— 1.447 views

There is a new car on the block. A concept Audi Quattro to celebrate the last 30 years of the most advanced 4 wheel drive system in the world.

[View Microsite]*

*Atrocious music (they should have learned from themselves <— 31,316)... but the history lessons are good. Almost Genius.

More quattro

Posted on January 15, 2011 by hydle

[iDevice Link] <— 60,695 views Don't believe in Audi's 4 wheel drive system? Here is more quattro proof... enjoy.

Pikes Peak – 1985 Audi quattro

Posted on January 12, 2011 by hydle

[iDevice Link] <— 791,069 views In this video you will see Michele Mouton setting a new record on The 1985 Pikes Peak International Hillclimb in her factory sponsored Group B, Audi Sport quattro S1 with a time of 11:25.39. She was not only the fastest overall in 1985, but also set a record which still remains unbeaten to this day by a female driver. Just another movie for those of you who don't understand the difference between 4 wheel drive... and quattro.