Category Archives: Auto

HYDLE – TSOIGDH

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In the history of HYDLE.com… this ridiculous “TSOIGDH” entry marks my 999th public blog post since May of 2009 – When I started this crazy world of blogging ideas, thoughts and Genius vs. Not Genius intermanents and social media successes or failures.

So for the sake of getting google credit for it…

“TSOIGDH” = TURNING SHIT ON IT’S GOD DAMN HEAD

Turning shit on it’s god damn head is going to be my 1 single inspiration for the next 999 blogpost entries. I can’t wait to open up my connection layer for all my loyal readers… so I can start finding out who you actually are.

Cheers to 999!

TSOIGDH

Audi – e-tron Sound of the Future

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[YouTubeUlar] <— 340 views

“Audi’s future e-tron models will cover long distances powered by practically silent electric motors. To ensure that pedestrians in urban settings will hear them, the brand has developed a synthetic solution: Audi e-sound.”

Silent electric with artificial sweetening. What would your Audi e-tron R8 sound like?

Audi R18 e-tron quattro

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[YouTubeUlar] <— 12,270

“Audi’s first big motor sport program in 1981 was based on the quattro permanent four-wheel drive. After numerous championship wins and the banning of four-wheel drive in FIA circuit-based racing series for the 1998 season, a model from Ingolstadt and Neckarsulm with four driven wheels now returns to the race tracks — the Audi R18 e-tron quattro.”

Time to play hybrid at Le Mans this year – Go team.

A New Car For Women

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Renault and Ford have joined forces to create the perfect small car for women.

Mixing the Renault ‘Clio’ and the Ford ‘Taurus’ they have designed the ‘Clitaurus’. It comes in pink, and the average male car thief won’t be able to find it – let alone turn it on – even if someone tells him where it is and how to do it.

Rumor has it though, that it leaks transmission fluid once a month, and can be a real bitch to start in the morning! Some have reported that on cold winter mornings, when you really need it, you can’t get it to turn over.

New models are initially fun to own, but very costly to maintain, and horribly expensive to get rid of. Used models may initially appear to have curb appeal and a low price, but eventually have an increased appetite for fuel, and the curb weight typically increases with age. Manufacturers are baffled as to how the size of the trunk increases, but say that the paint may just make it LOOK bigger.

This model is not expected to reach collector status. Most owners find it is best to lease one, and replace it each year.

A Collaboration of Two of My Brands

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Apple has chosen an Audi edit to showcase the new Final Cut Pro X which was just released today. It is always great to see my number 1 and number 2 brands working together.

Watch this revolutionary edit and look for this shot above (1:05)… and tell me you don’t want to go jump in an Audi R8 and do that.

Joy.

A Day in the Life of an Audi Driver

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[YouTube] <— 3,146 Marketing through education... genius.

Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.

In 1923, the winning LeMans team completed 128 laps in 24 hours. Last year, an Audi R15 TDI plus completed a record setting 397 laps.

Full Credits:
Agency: BBH London
Art Director: Kevin Stark
Client: Audi
Writer: Allan McNish
Writer: Nick Kidney
BBH Creative Director: Nick Kidney
BBH Creative Director: Kevin Stark
BBH Producer: Matt Towell
BBH Strategy Director: Neil Godber
BBH Strategy Director: Simeon Adams
BBH Team Manager: Polly Knowles
BBH Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
Director of Photography: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editing House: Passion Pictures
Sound: Factory Studios

Land Rover – Pathological Liar

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[YouTube Link] <— 1,071 views Straight from link won’t work Creativity

“Y&R New York continues its You’ll Feel Safe Inside campaign for Land Rover, portraying the vehicle less as a means to a rugged getaway and more as a safe place amidst the wilds of city life.”

Full Credits:

Agency: Y&R New York
Client: Land Rover
Executive Creative Director: Kerry Keenan
Creative Director: Guillermo Vega
Creative Director: Graham Lang
Creative Director: Steve Whittier
Copywriter: Julia Neumann
Art Director: Michael Schachtner
Senior Agency Producer: Mara Milicevic
Assistant Producer: Jona Goodman
Executive Director of Content Production: Lora Schulson
Executive Director of Content Production: Nathy Aviram
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Director of Photography: Antonio Calvache
Line Producer: Ken Licata
Head of Production: Devon Clark
Copywriter: Alan Wolpert
Copywriter: O Positive
Edit House: No6
Executive Producer: Tony Lipari
Editor: Jason Macdonald
Colorist: Jason Macdonald
Post Assistant: Steve Picano
Flame Artist: Ed Skupeen
Flame Assistant: Mike Grosshandler
Sound Design/Arrangement: Sound Lounge
Executive Producer: Gloria Pitagorsky
Mixer: Philip Loeb
Mixer: Evan Mangiamele