Red Bull – Art of Flight – New Teaser

Posted on August 8, 2011 by hydle

[YouTubeUlar] <— 428,930 New teaser and local tour dates released for Red Bulls life changer of snowboard films – The Art of Flight due to be released this September.

Comparing this teaser to the first What Planet the Fuck are You From? rollout – I would have to say I enjoy the first teaser by 1000% yes. But kudos to Red Bull and Brain Farm for revealing more footage in this completely different yet still awe inspiring teaser. However the music completely sucks and it’s ad driven… pathetic.

Local dates:

September 27th – Ellie Caulkins Opera House – Denver
September 28th – Boulder Theater – Boulder
October 1st – Wheeler Opera House – Aspen

[The Art of Flight Homepage]

Shopper Decisions

Posted on July 13, 2011 by hydle

Get your brand into hands – cheers.

MFCEO Kenneth Powers is Back

Posted on July 11, 2011 by hydle

EXPLICIT:

[YouTube] <— 318 views My brother and I have been dreaming of a campaign like this... finally good to see it. Is this marketing? Or is it genius? Genius Marketing - again. Staff: Jillian Michaels - Community Outreach Director Matt Cassel - Chief Marketing Officer Josh Cox - Chief Super Long Distance Runner Officer Jon "Bones" Jones - Human Resources Director Urijah Faber - Chief Operations Officer Ray Mysterio - Director of Security Patrick Willis - VP of Carnage Kenny Powers - MFCEO Slogans: "Stop Not Training" "Un-Weak Yourself" "Do Not Undermine the Lightness of the Tubes" "Quit Not Breaking World Records" "I'm the Ceo. You Shut Up." "Get Championy" Micro Site: [K Swiss Micro Site of the Year]… again.

Behind the Scenes:
[Explaining MFCEO Kenny Powers] <— 614 YouTubeUlars: [Tubes or Weakness] <— 379 [A-Too Slow B-Not Enough Effort] <— 472 [Get Hard] <— 460 [Five-Druple] <— 401 [Patrick Willis] <— 443 K-Swiss Power Cologne: [Scent of Boner] <— 308 [The Shit] <— 535 [Scent of Dick] <— 328 Last Year R Rated: [40 Yard Dash] <— 3,477 [Last Years Explicit] <— 22,841 [Calipornia – Funny or Die] <— 55,124 If you still want to show your grandma the power of the tubes... watch this one. NOT EXPLICIT:
[YouTube] <— 696 views

Audi R8 e-tron Trailer

Posted on June 22, 2011 by hydle

[YouTube] <— 1,271 This is going to change the game - in a fun way. 442.54 foot lbs of torque are going to be a thrill in the new Audi R8 e-tron electric vehicular. 0 to 60mph in 4.8 seconds Top Speed (limited) to 124.27mph

A Collaboration of Two of My Brands

Posted on June 21, 2011 by hydle

Apple has chosen an Audi edit to showcase the new Final Cut Pro X which was just released today. It is always great to see my number 1 and number 2 brands working together.

Watch this revolutionary edit and look for this shot above (1:05)… and tell me you don’t want to go jump in an Audi R8 and do that.

Joy.

Travis Pastrana – Nitro City

Posted on June 15, 2011 by hydle

[YouTube] <— 33,437 I can't speak too crazy about the video - but it's good to know about a new place to play in Panama.

A Day in the Life of an Audi Driver

Posted on May 27, 2011 by hydle

[YouTube] <— 3,146 Marketing through education... genius.

Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.

In 1923, the winning LeMans team completed 128 laps in 24 hours. Last year, an Audi R15 TDI plus completed a record setting 397 laps.

Full Credits:
Agency: BBH London
Art Director: Kevin Stark
Client: Audi
Writer: Allan McNish
Writer: Nick Kidney
BBH Creative Director: Nick Kidney
BBH Creative Director: Kevin Stark
BBH Producer: Matt Towell
BBH Strategy Director: Neil Godber
BBH Strategy Director: Simeon Adams
BBH Team Manager: Polly Knowles
BBH Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
Director of Photography: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editing House: Passion Pictures
Sound: Factory Studios

Audi A7 – 12,900 Square Feet

Posted on May 15, 2011 by hydle

[YouTube] <— 1,050 Not small - welcome to the world Audi A7 sport.

Coors Light – Tiger Woods

Posted on May 7, 2011 by hydle

[YouTube] <— 3.025 Coors Light is advertising their new "master of cold" not so funny and [not genius] super cold ads on YouTube. Other then completely attempting to rip off the old spice guy I can clearly say I’m not a fan of this ad. Quit trying so hard to be funny and just make something simple. Maybe Ice Cube can save the day.

So instead of the Master of Cold… here is the masters of golf in a Tiger spec ad [genius].

[YouTube] <— 76,822

Land Rover – Pathological Liar

Posted on May 4, 2011 by hydle

[YouTube Link] <— 1,071 views Straight from link won’t work Creativity

“Y&R New York continues its You’ll Feel Safe Inside campaign for Land Rover, portraying the vehicle less as a means to a rugged getaway and more as a safe place amidst the wilds of city life.”

Full Credits:

Agency: Y&R New York
Client: Land Rover
Executive Creative Director: Kerry Keenan
Creative Director: Guillermo Vega
Creative Director: Graham Lang
Creative Director: Steve Whittier
Copywriter: Julia Neumann
Art Director: Michael Schachtner
Senior Agency Producer: Mara Milicevic
Assistant Producer: Jona Goodman
Executive Director of Content Production: Lora Schulson
Executive Director of Content Production: Nathy Aviram
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Director of Photography: Antonio Calvache
Line Producer: Ken Licata
Head of Production: Devon Clark
Copywriter: Alan Wolpert
Copywriter: O Positive
Edit House: No6
Executive Producer: Tony Lipari
Editor: Jason Macdonald
Colorist: Jason Macdonald
Post Assistant: Steve Picano
Flame Artist: Ed Skupeen
Flame Assistant: Mike Grosshandler
Sound Design/Arrangement: Sound Lounge
Executive Producer: Gloria Pitagorsky
Mixer: Philip Loeb
Mixer: Evan Mangiamele

Top 10 April Viral

Posted on May 1, 2011 by hydle

[YouTube Link] <— 2,579,238

New Balance – Ubaldo Jimenez – “Tell Me”

Posted on April 30, 2011 by hydle

[YouTube Link] <— 5,566 I recently visited New Balance and had the ability to interview the man in charge of creating this ad campaign. This series slightly reminds me of the 1980s No Fear ads... Genius. My next set of Baseball (now softball) cleats are going to be Nooobs. New Balance Baseball - Change the Game [Dustin Pedroia – Tell Me] <— 6,753

Level 1 – After Dark – Parker White Triple

Posted on April 29, 2011 by hydle

[Vimeo Link] <— 86,500

“Believe the hype! Triples are the new hot thing in skiing. Not wanting to be left out and to push himself to the max, P White went after it this past week and stomped a triple of his own. Check the full shot and TONS more in Level 1’s forthcoming flick, “After Dark,” dropping September 9th, 2011.”

Only one question coming from me. Where is the Volcano?

[ESPN Review]