OK Go – All is Not Lost

Posted on August 2, 2011 by hydle

[YouTubeUlar] <– 426,066 [HTML 5 Version]

OK – quick review – Wow.
OK – not so quick review – Another randomly great video from OK Go with very super creative techniques, angles, ideas and messaging.

How do they keep doing it? I’m not a fan of ever becoming a sellout – but given time and specific reasons it does make sense. So even though OK Go has definitely sold out to some very large brands in the past – including State Farm and now Google Chrome and Nintendo 3DS – I’m going to say I’m ok with it if it allows them to continue their creative endeavors and messages of hope. But how about another video for your actual fans and just for the hell of it?

OK Go.

On another note – where is the OK Go Google Chrome “The web is what you make of it” advertisement? [Justin Bieber got one] <— 1,209,010. And so did [Lady Gaga] <— 3,237,345

EyeHandy – How to Make a Beer Bong

Posted on July 29, 2011 by hydle

[Link]

For your friday HowTo video… we apply working knowledge to drinking faster.

The first beer bong we ever made in high school was named Sylvia. I remember one year we took Sylvia to lake powell with us… well it was actually more like I joined a group of three families that were going to lake powell and Sylvia was already coming. Having just graduated high school and being the odd man out – as in everyone there was related to someone – except me… it was my job to make sure that all 16 people on our houseboat that slept 12 would take a hit from Sylvia. My parents weren’t present… so I could break the silence and that is what I did.

Cheers to the lake powell crew of 1997 or 1998 – I can’t really remember. The McCormick’s + the Wolff’s + the Jones’ + 1 Hydle… what an adventure.

Enjoy world
-Hydle

EyeHandy – How to Regrip your Golf Clubs

Posted on July 25, 2011 by hydle

[Link]

I’m feeling this one to be a little more seasonal then our last EyeHandy post.

I hope you are hitting the links.

-Hydle

EyeHandy – How to Wax a Snowboard

Posted on July 22, 2011 by hydle

[Link]

I’m not recommending snowboarding – but I think you can apply these same principals to your skis.

Hope everyone is enjoying summer.

-Hydle

MFCEO Kenneth Powers is Back

Posted on July 11, 2011 by hydle

EXPLICIT:

[YouTube] <— 318 views My brother and I have been dreaming of a campaign like this... finally good to see it. Is this marketing? Or is it genius? Genius Marketing - again. Staff: Jillian Michaels - Community Outreach Director Matt Cassel - Chief Marketing Officer Josh Cox - Chief Super Long Distance Runner Officer Jon "Bones" Jones - Human Resources Director Urijah Faber - Chief Operations Officer Ray Mysterio - Director of Security Patrick Willis - VP of Carnage Kenny Powers - MFCEO Slogans: "Stop Not Training" "Un-Weak Yourself" "Do Not Undermine the Lightness of the Tubes" "Quit Not Breaking World Records" "I'm the Ceo. You Shut Up." "Get Championy" Micro Site: [K Swiss Micro Site of the Year]… again.

Behind the Scenes:
[Explaining MFCEO Kenny Powers] <— 614 YouTubeUlars: [Tubes or Weakness] <— 379 [A-Too Slow B-Not Enough Effort] <— 472 [Get Hard] <— 460 [Five-Druple] <— 401 [Patrick Willis] <— 443 K-Swiss Power Cologne: [Scent of Boner] <— 308 [The Shit] <— 535 [Scent of Dick] <— 328 Last Year R Rated: [40 Yard Dash] <— 3,477 [Last Years Explicit] <— 22,841 [Calipornia – Funny or Die] <— 55,124 If you still want to show your grandma the power of the tubes... watch this one. NOT EXPLICIT:
[YouTube] <— 696 views

Level 1 – After Dark Trailer

Posted on July 8, 2011 by hydle

[Vimeo] <— 104,000 Hey Josh... thanks for dropping this on my wall and informing me of Level 1 Productions latest creation. Upon first watch... I have to say this is a very dark teaser. Since the name of the video this year is After Dark – I’m going to let if fly.

I counted 5 *holy shit* moments – 4 *what the* moments – and 20 different rewinds to figure out what in the hell is going on. Favorite shot is at 1:20 – looks like a quarter to reverse quarter transfer… so sick.

Alimation

Posted on June 29, 2011 by hydle

[Vimeo] <— 83,500 Alimation = A live motion creation. French Candy + Creative = Love it.

Manchester Orchestra – Simple Math

Posted on June 27, 2011 by hydle

[YouTube] <— 640,283 Still on a Manchester Orchestra kick. This music video has some pretty amazing elements that make the enjoyment factor raise per viewing. Manchester Orchestra – Simple Math

[Making of Video]
[Directors Pre Vision]

A Collaboration of Two of My Brands

Posted on June 21, 2011 by hydle

Apple has chosen an Audi edit to showcase the new Final Cut Pro X which was just released today. It is always great to see my number 1 and number 2 brands working together.

Watch this revolutionary edit and look for this shot above (1:05)… and tell me you don’t want to go jump in an Audi R8 and do that.

Joy.

Manchester Orchestra – New Sounds to Old Songs

Posted on June 13, 2011 by hydle

[YouTube] <— 97 views. I rocked out with Manchester Orchestra last night in Denver. I’ve gone from being introduced to seeing them live… to solid fan in 2 days. This video is from their Hollywood show last week… Mind blowing Denver video to come.

The song above (Colly Strings – I’m Like a Virgin Losing a Child) is from their first album released in 2006.

Grab their newly released album and enjoy the growth of Manchester Orchestra with me. Simple Math was released on May 9th, 2011, it isn’t even a month old… songs 6, 7 and 8 played together will change your life.

6 – Virgin
7 – Simple Math
8 – Leave it Alone

Simple Math is simply a refresh on something artists tend to veer away from these days — actually making a complete album. Thank you Manchester for not following the normal and keeping the album alive.

The new sounds you install into your old songs + an absolutely mind blowing live performance = impossible to not love you. Thanks for the show.

Rock Hard Rangé

Posted on June 10, 2011 by hydle

[YouTube] <— 395,449 If you can guess what this purpose of creating this video was for just by watching it... then you obviously must have been present at the Charles Schulz Celebrity Golf Event.

“Why not own a box Range’ for yourself? This product and accompanying television commercial were specifically designed to raise money for The Charles Schulz Celebrity Golf event, a 501 C3 charitable organization that has already donated over $2,000,000 to The Boys & Girls Clubs and other children’s charities throughout Sonoma County California.”

Talk about a creative way to finally see a non profit raise some money. 501 C3s — More humor please.

A Day in the Life of an Audi Driver

Posted on May 27, 2011 by hydle

[YouTube] <— 3,146 Marketing through education... genius.

Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.

In 1923, the winning LeMans team completed 128 laps in 24 hours. Last year, an Audi R15 TDI plus completed a record setting 397 laps.

Full Credits:
Agency: BBH London
Art Director: Kevin Stark
Client: Audi
Writer: Allan McNish
Writer: Nick Kidney
BBH Creative Director: Nick Kidney
BBH Creative Director: Kevin Stark
BBH Producer: Matt Towell
BBH Strategy Director: Neil Godber
BBH Strategy Director: Simeon Adams
BBH Team Manager: Polly Knowles
BBH Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
Director of Photography: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editing House: Passion Pictures
Sound: Factory Studios

Doug Smith + Wyman Meinzer = West Texas

Posted on May 17, 2011 by hydle

[Doug Smith] <— 103,000 Can't forget the Doug Smith Show.

For those of you fortunate enough to hear the stories from my trip to west texas to document the amazing Doug Smith… you will appreciate this. For those of you fortunate enough to witness this performance of a lifetime – you already have an appreciation for Doug and his incredible story.

A true musical genius behind the piano. This is the first track I share with people to help them understand what a piano is supposed to sound like.

Get this song: West Texas
Get the most amazing live piano album of all time: Doug Smith – Live

People Are Awesome

Posted on May 10, 2011 by hydle

[YouTube] <— 26,154,896 People ARE Awesome... and in some cases, so are computers. Finally posting this just because of how awesome this recap of awesome internet videos is. It's awesome. My favorite shot is ping pong - look for it.

Pennies Heart – Powerful

Posted on May 9, 2011 by hydle

[Vimeo] <— 50,700 Wow - fair warning on this one... this is real. Would suggest watching alone. Fantastic story telling by Phos Pictures while utilizing an amazing track by Noah & the Whale.