Vanksen’s Marketing 2.0 Trends for 2010

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1. Presence on the web will be more important then ever.
2. Standalone offline approaches, or 1.0, won’t work in a 2.0 world.
3. The transition of offline budgets to digital and social media will amplify.
4. Six million competitors! The power of the consumer and of crowdsourcing will challenge and drive brand innovation.
5. 2010: The year of mobile… AND social: geolocalization + applications + social networks + recommendations.

If you want to understand this new media world… read this [ARTICLE].
And when you get confused… read it again – and again and again.

Top 10 December Viral

  1. Activision – Skateboard Dog, agency: Droga 5; Sharethrough
  2. National Geographic – Deadly Predator
  3. New Zealand Book Council – Going West, agency: Colenso BBDO
  4. Victoria’s Secret – One Gift
  5. Plane Stupid – Polar Bears
  6. Intel – Cannonbells, agency: MRM London
  7. Breast Cancer Awareness – Pink Glove Dance
  8. Orbit – Clean it up, agency: Evolution Bureau, Sharethrough
  9. Epson – Extreme Gamer, agency: twentysix
  10. Muscle Milk – Sexy Pilgrim, agency: Pereira & O’Dell, Sharethrough

Genius: 2, 3, 4
Not Genius: 1, 6, 7, 8, 9, 10

Hydle Favorite:

November Video Numbers

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November provided record breaking online video viewership.

170 million US internet users spent 12.2 hours watching 31 billion videos in November. Do the math – that is 182 videos per viewer with an average length of 4 minutes… ick.

Thanks to Television going to the internets – this number continues to rise.