Team Visa

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Olympics in the Air. Facebook caught my attention and I have consumed this years Visa Go World campaign.

It is nice to see long time friend Ryan St. Onge getting some media play around the the 2010 Vancouver Winter Olympic Games.

Paralympic Sledge Hockey Player – Alexi Salamone
Alpine Skier – Julia Mancuso
Snowboard Cross – Lindsey Jacobellis
Ice Hockey – Angela Ruggiero
Freestyle Aerials – Ryan St. Onge

Two things to note about this campaign.
1 – It’s women driven.
2 – Focuses on a paralympic athlete.

Both of which should seamlessly be woven into every major ad campaign revolving the olympics and such a major sponsor.

Go Visa. Go Ryan. Go World.

Happy To Be Alive Today

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Something I tell myself every day since the breaks went out in my car on after a lovely day of skiing in Aspen on January 29th, 2010…

“I’m happy to be alive today.”

This advertisement doesn’t need supporting web material. Take something as basic as wearing your seatbelt and present it in new visually inspiring way… Daniel Cox – simply Genius.

Thanks for sharing this emotional moment through visuals MattMatt.

Link 1.
Link 2.

Bud Light – Clothing Drive

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[YouTubeUlar] <— 355,326 (repost on 4/7/13) Swear Jar meets Clothing Drive. I’m not a fan of Bud Light as a consumable beverage, but I am a fan of how much money Bundweiser spends on marketing. Especially on internets only releases.

This commercial I do not believe is unique enough or cut well enough to make me a believer. Some good ideas and scenes, but just a little too long for my liking.

However uniquely similar to Swear Jar… should have made this one a minute too.

Not Genius.

Workout Today

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It is now February of 2010. New Years is over – so I guess it’s finally time to get back into shape. Todays workout comes from BodyRock.tv

Zuzana is ripped… and provides incentive. Skip the drama and jump to 3:30 to start. Might want to watch it a few times to figure out what the hell she is doing… or of course you can read about how to do it.

It takes only 20 minutes… and I have a numbers document created to track this specific workout. If you want it… tell me.

Good luck Ted.

250 Most Influential People in Snowbiz

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The Ski Channel has developed a list of who’s who in the snow business and attempted to present it on the internets. What a horrible way to display a list of influential people… so I made a small list of my influentials.

14 – Warren Miller
16 – Mcconkey
31 – Dumont
33 – Hall
35 – Wade Martin
38 – Moseley
58 – Fayfield
95 – Seth Morrison
98 – Johnny Decesare
99 – Mcilvain / Auclair
102 – Greg Stump
104 – Steve Winter
110 – Colby West
118 – Obermeyer
122 – Jerard
133 – Chris Prybylo
135 – O’Connell
139 – Scot Schmidt
164 – Kristi Leskinen
184 – JF Cusson
191 – Colin Kaufmann
197 – Billy Kidd
209 – Josh Berman
211 – Mahre Bros
212 – Candide
216 – Tom Wallisch
231 – Stein Eriksen
232 – Riley Poor
241 – Tommy Moe
250 – Bruce Willis!!!!?

Warren Miller receives Lifetime Achievement Award

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January 30th, 2010

Warren Miller saves a rough start to Powder magazine’s 2010 video awards in Aspen, CO.

Warren’s concept of relating skiing to freedom has been around since the 50s – and here we are 60 years later finally soaking it in.

Working with Warren over the last year was truly an inspiring and life changing project for me. If you have yet to see Level 1 Productions 10th film – Refresh – Stop by the house and enjoy a beer along with your very own personal screening.

Little guy Level 1 was nominated for 6 awards. But following traditional patterns when dealing with large sponsor based awards ceremonies… Refresh didn’t walk with any.

Warren… I can’t wait to read the autobiography and pick up a copy of your new golf cartoon book. How long until it hits the shelf?

Level1+WarrenMiller_CrabFishing