[iDevice Link] <— 47,174 views
Words have the power to shape the way we think and feel. In this stunning video, filmmakers Will Hoffman and Daniel Mercadante bandy visual wordplay into a moving exploration of how language connects our inner thoughts to the outside world.
Words — Thanks MattMatt.
[iDevice Link] <— 185,336 views
Level 1 Refresh Intro Segment from Level 1 on Vimeo.
The intro segment for Level 1’s 2009 release, Refresh!
About Refresh:
10 years deep and still not satisfied –
Never before has the sport of skiing changed and progressed so much, so quickly, as it has over the past decade. With changes in equipment, accessibility of terrain, and most importantly the mindset of some of the world’s best athletes, skiing today is not what it once was… An integral part of these recent changes, Level 1 looks back and challenges perspectives of where the sport has come from, and where it’s going in their tenth-anniversary offering, “Refresh.” Keeping true to their humble roots while exploring every arena that skiing has to offer the Level 1 crew serves up the most diverse ski entertainment to date. New things will never get old- fresh images of big jumps, deep powder, technical urban exploits, steep lines, and memorable terrain park action with a collection of the sport’s best and brightest talent.
[48 Views]
The top 10 picks for July, with links to view on YouTube:
1. Old Spice – Questions (and Responses), agency: Wieden-Kennedy;
2. Levi’s – Walk Across America, agency: Conscious Minds;
3. Dentyne Pure: Epic Rap Battle, agency: Rhett & Link / Platinum Rye / PainePR;
4. Burn (Coca-Cola) – Ride, agency: Publicis Mojo;
5. Samsung – Redneck Hunter Goes to Jail, agency: Cheil Worldwide;
6. Domino’s Pizza – Domino’s Pulling the Cheese; agency: Crispin Porter & Bogusky;
7. PepsiMax – Diner 2PointZero, agency:TBWA/Chiat/Day;
8. California Skateparks – World’s Largest Skateboard Disaster, agency: N/A;
9. Harold B. Lee Library – New Spice/Study Like a Scholar, agency: N/A;
10. HP – Hit Print, agency: N/A
Genius:
1, 2, 6, 8
Almost:
3, 4, 9, 10
Not:
5, 7
[iDevice Link] <— 262,000 views. HA! - Being your own talent is sometimes very difficult.
[iDevice Link] <—22,000 views
Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.
Bad vibe on the busted facebook link but excellent use of 1-888-WITH-TUBES-I-WILL-TRAIN-THE-F-OUT for a creative 10% off coupon.
1 (888) 948-4882
If you don’t like them – change your mind.
Genius.
1000% perfect representation of how news is presented everywhere – every day.
We’ve all seen Matt’s original 2005 Dancing Video. Now catchup with Matt if you haven’t in a while and watch this video…
Talking about how he made this video…
But don’t forget that this is all a gigantic hoax.
Where the hell is Matt now?
ADFEAK.com has a complete linking writeup of every ‘GET A MAC’ ad from TBWA’s 2006, 2007, 2008 and 2009 Apple ad campaign.
Always good to revisit success. Director Phil Morrison – Genius.
My cousin sent me this video which is entertaining and comical to watch Rick K play the drums in the background. But why not check out a song that takes some real drumming talent.
Who is this group The Allnighters and where do they play? Imagine if Will Ferrel played drums – sounds like a movie to me.
1. Creativity.
Wieden + Kennedy Portland and Old Spice’s The Man Your Man Could Smell Like, aka Isaiah Mustafa, continue their marathon of manly manliness with more personalized video responses to the brand’s online following. Since yesterday, TMYMCSL has smoldered directly at the unknown and the well-known, including Ashton Kutcher, Mrs. Ashton Kutcher, Gears of War lead designer Cliff Bleszinski, um, yours truly and, in a brilliant meta-manly move, Isaiah Mustafa. He even delivered a marriage proposal, which was eventually accepted.
According to art director Craig Allen, the agency and Mustafa will be continuing the responses through today, so tune into the Old Spice YouTube page to see if Isaiah will single you out and check back here for a Q&A with the team that made it happen.
He also customized videos for a string of celebrity admirers, including Ashton Kutcher, Ellen DeGeneres, Ryan Seacrest, blogger Perez Hilton and Olympian Apollo Ohno.
“Can the Old Spice guy do ads for ALL the world’s products?!” tweeted actress Justine Bateman, echoing the sentiments of enraptured fans everywhere.
3. People.
The top 10 picks for June, with links to view on YouTube:
1. adidas – ‘Star Wars’ Cantina 2010, agency: Sid Lee
2. Volkswagen – The Slide (Driven by Fun), agency: Trial DDB
3. Head – Andy Murray Street Magic in London, agency: n/a
4. Iceland – Visit Iceland, agency: n/a
5. Coca-Cola Zero & Mentos – The Coke Zero & Mentos Rocket Car, agency: EepyBird
6. Orbit Gum – The Prom Date, agency: Energy BBDO
7. McDonald’s & Coca-Cola – T-Shirt Wars 2, agency: n/a
8. GMC – Dude Perfect: The Cliff Jump Shot, agency: Leo Burnett
9. Sapporo – Legendary Biru, agency: Dentsu
10. Lynx Rise – Jessica Jane Clement – Her Best Bits, agency: n/a
I’m pretty NOT impressed with this list of virals. We have a couple sellouts here… Rhett and Link did a good job communicating with their audience while pushing a professional commercial out – good job to them. Dude perfect on the other hand I was not so impressed with. EepyBird is somehow still making a living by selling out to sugar water, good for them – at least they are consistent in their delivery.
Overall it just seems like people are trying to damn hard to get it right. If I had to pick a winner – I like the Volkswagen concept, but not the video they pushed out. Sapporo took me on an adventure and Lynx was the only video I continued a click through on — I wonder why.
Until next month – get some strange.
New Apple Friend Bar Gives Customers Someone To Talk At About Mac Products
I couldn’t have said it any better myself — especially having come from being somebody like this.
Too many people are playing the game… feel free to hit me on my pre-pay.
Level 1 Eye Trip Official Trailer from Level 1 on Vimeo.
Turn out, tune on, and drop in.
Skiing’s counterculture continues to buck the trends of what’s come before them- this is a worldwide documentation of ski action as you’ve never seen it presented before.
Follow the Level 1 crew as they experiment with one of the largest gap jumps ever built in Sun Valley, Idaho, hit a record snowfall in Helsinki, Finland, and harvest the vast resources of Alaska… or perhaps it’s all just a lucid dream?
Wake up, because Level 1 will take you on the visual trip of a lifetime. Come along for the ride!
Thanks to Adcritic for the Full Credits
Agency: Wieden + Kennedy, Portland
Client: Old Spice
Creative Director: Jason Bagley
Creative Director: Eric Baldwin
Copywriter: Eric Kallman
Copywriter: Craig Allen
Art Director: Craig Allen
Art Director: Eric Kallman
Producer: Lindsay Reed
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Jeff Scruton
Line Producer: Pete Vitale
Director of Photgraphy: Neil Shapiro
Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Assistant Editor: Aaron Morris
Post Producer: Juliet Batter
Post Executive Producer: Carol Lynn Weaver
Post Executive Producer: Cassie Hulen
VFX Company: The Mill
Lead Flame Artist: Ant Walsham
Flame Artist: Tara DeMarco
Flame Assists: Jodi Tyne
Flame Assists: Aaron Neitz
Flame Assists: Shane Zinkhon
Flame Assists: Gavin Camp
Flame Assists: Christal Hazard
VFX Producer: Arielle Davis
VFX Executive Producer: Sue Troyan
Music and Sound Design Company: Stimmung
Sound Designer: Gus Koven
Producer: Jack Catlin
Executive Producer: Ceinwyn Clark
Mix Company: Lime
Engineer: Loren Silber
Producer: Jessica Locke
Film Transfer Company: CO3
Colorist: Stefan Sonnefeld
Date
Jun 30, 2010
Genius.
