ExxonMobil — Let’s Solve This


[YouTube] <— 23 views Masters marketing from ExxonMobil. This series of 6 motion graphic advertisements caught my attention. I would like to see more captivating follow through once you reach their non-microsite. But not everyone is a Masters.

Still Genius.

Of course they could also figure out how link from a YouTube description field directly to their non-microsite…

Almost Genius.

Seth Godin – Making a Ruckus

Subscribe to the good words of Seth Godin

Bring forward a new idea or technology that disrupts and demands a response

Change pricing dramatically

Redefine a service as a product (or vice versa)

Organize the disorganized, connect the disconnected

Alter the speed to market radically

Change the infrastructure, the rules or the flow of information

Give away what used to be expensive and charge for something else

Cater to the weird, bypassing the masses

Take the lead on ethics

(Or you could just wait for someone to tell you what they want you to do)

HYDLE + BODYLAB — New Episodes

Life Reset Button – PUSH

18 years ago I quit Gymnastics. Golf, Baseball and Skiing carried me through my high school and college careers. Now that my gymnastics body has undoubtably worn off – It’s time to get back into shape and get my ass kicked a little.

Thanks to Matt D’Amico – he has a program for this.

3 Month BodyLab Adventure Begin!

Episode 1 – 4:30am Life Reset Button
Episode 2 – Presidential
Episode 3 – Marinate (the fear)
Episode 4 – Workout #1
Episode 5 – Holy Shit
Episode 6 – Dragging Ass
Episode 7 – Encouragement (plus new gym sneak peak)

Put your sedentary soft mammal ass to work!
http://www.bodylabfitness.com

Seth Godin – The Coalition of No

Subscribe to the good words of Seth Godin

It’s easy to join.

There are a million reasons to say no, but few reasons to stand up and say yes.

No requires just one objection, one defensible reason to avoid change. No has many allies–anyone who fears the future or stands to benefit from the status quo. And no is easy to say, because you actually don’t even need a reason.

No is an easy way to grab power, because with yes comes responsibility, but no is the easy way to block action, to exert the privilege of your position to slow things down.

No comes from fear and greed and, most of all, a shortage of openness and attention. You don’t have to pay attention or do the math or role play the outcomes in order to join the coalition that would rather things stay as they are (because they’ve chosen not to do the hard work of imagining how they might be).

And yet the coalition of No keeps losing. We live in a world of yes, where possibility and innovation and the willingness to care often triumph over the masses that would rather it all just quieted down and went back to normal.

Yes is the new normal. And just in time.

Steve Jobs – Hell Froze Over


[YouTubeUlar] <— 79,224 A nice little recap of the generation I was so fortunate to have grown up in. Thanks for sharing the wealth of knowledge in the biography of your life Steve Jobs. If you haven't read Walter Isaacson's biography of Steve Jobs... I suggest you try it out. But since I don't read, plan a gigantic road trip and listen to it like I did. Steve Jobs (Unabridged) - Walter Isaacson Walter Isaacson – Steve Jobs (Unabridged)

This Black Boy Is Cold – What?


[YouTubeUlar] <— 28,617 Talk about progressions in sport... coming from a gymnastics background myself, this is pretty amazing. Say this three times fast. Round off to your back... back handspring... back half to roundoff 1 and a half backflip... to your back <— WHAT!? Double Full to Double Back Triple Full Quadruple Full and then some Triple Full Variations This kid is nuts - 1000% Awesome!

Red Bull — Rickie Fowler


[YouTubeUlar] <— 82,393 Randomly - given the new YouTube recommended & related video algorithms… I finally came across this video.

-or-

Maybe the phenomenal weather lately has given me the power to find golf on the internets again.

Generally… Red Bull videos are much better than these – but since it’s golf mixed with Red Bull’s uniqueness – Go for it.

[Capital Drive – Hole-In-One]
[Rickie Fowler – Urban Golf Shootout]