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No Comments – Just watch :)
Ok – Two comments. Welcome back Bjarne and keep making great work Mike Douglas.
[YouTubeUlar] <— 728,737
No Comments – Just watch :)
Ok – Two comments. Welcome back Bjarne and keep making great work Mike Douglas.
Coming straight from I Love Awesomeness…
“Let me explain ourselves a little bit. There are a few de facto standards of awesome things in this world. Snow sports and skiing are of course one of them… creativity and creative thinking are another… and the third most important ingredient to awesomeness in this world are *moms*. Never forget that all the awesomeness people alive on the planet today… had to come from an awesome mom.
This short movie reflects on quite a few of our awesome principals. We grew up watching Wendy Fisher in ski movies … now 41 (at time of shooting) and *mother* of two children she’s been put to the test to see if she still has it. Mike Douglas of Switchback Productions put this movie together two years ago and won best short at the 2014 Powder awards. Wendy’s fall at the 6 minute mark is sketchy at best … but like any championy awesome mom – she gets right back up to show off her awesomely beautiful technique of making skiing look absolutely effortless. Cheers to you Wendy … now what should we laser for this SUPER MOM!?”
I know for a fact your mom can’t ski like this … mine can! But your mom – no. Haha – That still doesn’t mean you shouldn’t ski with her this season. Be sure you get your mom out on the hill, or a big wheel … and document it! Love you mom!
Hydle skiing with mom at the C Lazy U
Hydle big wheeling with mom
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Don’t let me explain this to you… just watch it. It’s moving. Literally.
“How do you build a community based on trust, communication and beauty? Though teamwork, curiosity and trust Fractal Tribe shows you a stunning solution.
Fractal Tribe is a badass and sexy tribe of artists, engineers, and performers who produce consistent performance art that is not to be missed. Their skill in combining theatrics with dance, fire, acrobatics, aerial arts, and music creates more than a show but a full visual, auditory and kinesthetic experience. In addition to creating provocative and inspiring entertainment pieces, Fractal Tribe also enjoys leading workshops, developing community and sustainability projects, and exploring cutting edge performance technologies. Fractal Tribe’s high level mission is to inspire individuals to realize their own intrinsic value and actualize their true potential within their individual communities. By doing they hope to fractalize the model of non-competitive empowerment groups everywhere.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
[YouTubeUlar] <— 45,375
Spent a lot of time recapping the world of Frisbee Golf last night. LOT to catch up on, but this is a pretty good playoff series from last year at worlds with some clutch shots by Paul McBeth.
“A sudden death playoff would decide the 2014 PDGA men’s open world championship, the first time that’s happened since 2009 (and only the third time in MPO history). Paul McBeth and Ricky Wysocki square off in an epic contest for the ages in Portland.”
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Feiyu-Tech G3 hand held gimbals are now body mountable. Delicious.
[Feiyu Tech]
Yesterday Teton Gravity Research posted this video on FB, and what drew me in to watch the ten minute film was the description they posted along with it “This is one of the most powerful short films that I have watched in a long time.”
The story is about a son who is seeing his aging father begin to withdraw slowly – due to age – from the things that once made him so passionate about life.
A poem that his father wrote for him as a baby has stuck with him since childhood, and so the son challenges his aging father to reconnect with what inspired him in his younger years, and to go back to what he knows is an important place for his father.
They embark on a 28 day boating trip down the Grand Canyon together, and the words that this father had written to his son begin to take on a new significance and understanding for the son.
I can’t stop watching, and sharing this video. I even made Greg and our friend Drew come upstairs right after I finished watching it so they could watch it with me on the Apple TV. It’s an emotional film, and for me, has extra significance because just three months ago, I was embarking on my own 21 day trip down the Grand Canyon with some close friends, and I think this captures some of the magic that is unexplainable, but always happens when you’re on extended adventures that push your normal comfort zone.
I think this film challenges us to all think, what are your important places? Where would you go back to, if you could? What have you maybe distanced yourself from, that in the past has brought you joy?
The poem and the film speak for themselves. The best way to describe them is simple – powerful.
The Important Places
Child of mine, come as you go
In youth you will learn, these secret places
The cave behind the waterfall
The arms of the oak that hold you high
The stars so near on a desert ledge
The important places
And as with age, you choose your own way
Among the many faces of a busy world
May you always remember the path that leads back
Back to the important places-Dad, for Forest, 1986
-Cooley
[Vimeeeeee0] <— 151 I need to get the skinny from TJ Fry on this end of season creative piece... but it's worth the share and the laugh on where and when skiers began turning.
[Vimeo]
I’m still trying to find a way to process all the information regarding the loss of JP Auclair… this helps a little :)
Do you know where all your friends are tonight?
#weloveyoujp
[YouTubeUlar] <— 14,792,024
I don't typically post videos with this many views ... but I also don't typically laugh this hard while watching something for the first time.
A couple search keywords:
Soccer Penalty Kicks Scott Sterling Hilarious.
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Genius.
Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer… I still love this car and especially love this commercial. Let me say it again… Bode Miller + Out of Control + Audi quattro = Genius.
For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com – I’ve been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984… what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.
No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.
Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.
Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.
Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.
Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?
[Automotive World Interview with Peter Schreyer]
[Peter Schreyer ‘s Passion for Design Video] <— 4,136
[VimeeeeeO] <— 3,157 Here is a perfect example of brands partnering with creative fluids. Actually, a better way of stating this is...
“Here is a perfect example of *LARGE* brands partnering with creative fluids”
… and this is what you get.
Sweetgrass Productions, Philips TV and Swedish Agency Ahlstrand & Wållgren all teamed up to produce something that is truly remarkable. 8 mega lights, 8 generators, 20 light stands, miles of extensions chords, colored filters, 4 amazing skiers and 5 weeks of figuring shit out… all with a working budget only a fraction of a major car manufactures 30 second spot.
Cheers to Pep Fujas, Eric Hjorleifson, Daron Rahlves, Chris Benchetler and the entire film crew who had the patience to capture and present something so tasty for our eyes. Does this make me want to buy a Philips Ambilight TV? No – but it definitely helps me think about purchasing one just to watch this creative masterpiece on.
[WIRED – Skiing at Night Article]
[The Huffington Post]
[Philips Ambilight Link]
As I peek into the life of Andreas Fransson, a man I never formerly knew… I am absolutely blown away at the documenting and stories he was capable of. Andreas Fransson perished with my good friend JP Auclair on September 29th, 2014 in an unfortunate climbing accident in Patagonia. These two skiing and mountain adventure pioneers were onto something special and I can only explore how they got there through the help of Andreas Fransson’s unbelievable blog of documenting his life and meticulously thanking everyone he ever climbed with. In such the modern day of media we live in today, it’s amazing how the writing is what still truly tells the story.
“I’ve learnt a few things the last few months; Life goes on and how we want it to go on is a choice and even if we want to escape, there is no-where to escape so we might as well make right now awesome.”
– Andreas Fransson
This is the ending of the final post on Andreas Fransson’s blog from February 13th, 2014. As I’ve alway been interested in examining people’s final thoughts and postings prior to unfortunate accidents like this, Fransson’s final official blog post completely blows my mind.
How did he arrive at this thinking… I’m finding out. I’m only through 2 months of Andreas Fransson’s posts and I’ve already experienced amazing adventures through his eyes and completely unbelievable patagonia climbing adventures.
JP Auclair is going to be a little bit harder to read into, because for the life of me – I can’t recall how long he has actually had this for his coming soon website. UP1 Whaaaaaat!? I fucking miss you dude.
Sad news today is crushing through the interManets about how JP Auclair and Andreas Fransson are reported missing and presumed dead in an avalanche that swept 700 meters on the face of Monte San Lorenzo which is located deep in Patagonia on the Chilean and Argentine boarder.
When I first heard about this I had to check JP Auclair’s last post and location check in via Instagram… and can only say I hope this isn’t true.
JP Auclair Posted 4 days ago on September 26th, 2014
“road trip down south with a great crew. back at it with @andreasfransson99 @bjarnesalen and @danielronnback for #apogeeskiing and ver much looking forward to the days ahead.”

Looking a bit deeper into the goals for this trip it sounds like JP Auclair, Andreas Fransson, Sweden videographer Bjarne Salen and photographer Daniel Ronnback were starting up a new web series called Apogee Skiing that was slated to start dropping episodes this fall. It sounds like Auclair and Fransson were climbing a couloir nearing the peak of the 12,159 foot tall glacier when something moved above them. The length of the slide is estimated at over 700 meters and carried all the way to the glacier below. Salen and Ronnback were unaffected as they were shooting from another peak.
You can tell the level of excitement everyone had from their final posts before the trip. Winter was definitely in the air.
JP Auclair Posed 6 days ago on September 24th, 2014
“..that smell..
last bit of preparation before heading south with @andreasfransson99 @bjarnesalen and @danielronnback. #winteriscoming”

Andreas Fransson’s final post on September 26th, 2014
“Our Patagonia adventure just started! I’m so looking forward hanging out with @auclairjp @bjarnesalen @danielronnback (photo credit) for two weeks in the wild! You will probably not hear much from us in a while, but it’s worth keeping your eyes open for #apogeeskiing project which is a collaboration between JP and myself with first webisode dropping later this autumn!

Photographer Daniel Ronnbacks Instagram post leading up to the trip posted on September 24th, 2014.
“I really dont know what to expect from my 18 days ahead of me. Last time i was out with @andreasfransson99 @bjarnesalen and @auclairjp this was one of our runs. Time will tell! #chile @fstopgear @armadaskis @oakley @dynafitna @douchebags”

I am super saddened by this news and can only hope early reports are not correct. Unfortunately I don’t believe this to be the case and the skiing community and I have lost another great friend :(. To Andreas Fransson, I can only hope someone can write about the final days of your life as well as you recapped the tragic death of your friend Magnus Kastengren from his fatal fall last November. Your writing is shockingly brilliant and you paid amazing tribute to the joyous last days of Magnus Kastengren. I wish I could have known your for this writing alone and could only imagine what you were about to write with my good friend JP.
To JP Auclair, I am so deeply sorry and know you were in your happy place creating amazing things when this occurred. From the days I met you resting your back and laying on the kitchen floor of Joel McCormick’s and my college hangout, to when I met Bo Bridges while picking you up from my garage to adventure you to Vail. I’ve done amazing things with Bo since then and I’ve done amazing things with you since the tragic passing of Joel. Edit parties, beach olympics and all night creative sessions, chatting and creating, chatting and creating… from across the world. Keeping in touch with you has meant a lot to me and you were one of the key initiatives into us moving forward with an idea that would spark the entire world of old school skiing with new school skiing. You were the only pro skier I confided with about the possibility of integrating Warren Miller into Level 1 Productions 10th film mixing the oldest audience in skiing with the youngest. The idea was a little crazy, and I wanted your honest opinion on whether or not you thought the ski industry could handle something so out of the box. Your response was so positive that we continued with the project of Josh Berman’s 10th film – Refresh integrated with Warren Miller. I wish you could have been at the premier on September 11th, 2009 at the Bluebird Theater in Denver. Greg Stump was there, we partied hard and when Warren Miller’s voice kicked in during the intro sequence, the crowd erupted in awesomeness. We created something unique and even though you probably didn’t think you were a part of this, you were. Just the same as you and John Decesare coming to Joel McCormick’s celebration and service back in 2003 – your presence was a major part of his service and I don’t think you ever realized how much of a positive impression you made on his family just by you attending. I don’t think people realize how much you actually created in this world or how artistic you were without skis on. The intro sequences to Session 1242 and Ready Fire Aim paying tribute to Joel McCormick were simply genius… along with everything else you put your hands on. I don’t know how to take this news of your loss, just like many others and I’m so terribly sorry and sad about this unforeseen accident that has occurred to you and your friends. My feelings are difficult to describe. May you rest in peace and realize your Alpine Initiatives of inspiring, connecting and growing is exactly how you lived your life. I will forever miss you… say hello to Joel.
[BioBioChile.cl – Spanish]
[Early Ups – Translated]
[Snowheads Forum]
[Newschoolers]
[Powder Magazine]
[Adventure Journal]
[ESPN X Games]
[The Globe and Mail]
[Backcountry Magazine]
[Outside Magazine]
[Freeskier Magazine Tribute]
[Freeskier – Celebrating the lives of JP and Andreas]
[Skiing Magazine]
[Powder – Confirmed Update]
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Watch. Learn. Apply.
[YouTubeUlar] <— 1919
Gatorade just released a series of 8 commercials with Peyton Manning and Cam Newton and of course Rob Belushi - the gas station clerk who is the star of the show. Nothing more to say here except...
Genius.
Here are the best ones.
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CREDITS from Adweek
Client: Gatorade
Chief Marketing Officer: Morgan Flatley
Senior Director, Consumer Engagement: Molly Carter
Marketing Director: Jamie Davies
Manager, Branded Entertainment: Nancy Laroche
Senior Director, Sports Marketing: Jeff Kearney
Director, Sports Marketing: Tom Prochaska
Agency: TBWA\Chiat\Day, Los Angeles
Chief Creative Officer: Stephen Butler
Executive Creative Director: Brent Anderson
Global Creative Director: Jayanta Jenkins
Senior Art Director: Dave Estrada
Senior Copywriter: Nick Ciffone
Copywriter: Nick Cohen
Art Director: Jon Soto
Director Of Production: Brian O’Rourke
Senior Producer: Tim Newfang
Managing Director: Peter Ravailhe
Branded Entertainment Manager: Marc Johns
Sports Marketing Manager: Erika Buder
Project Manager: Parker Adame
Associate Brand Manager: Ralph Lee
Group Planning Director: Scott MacMaster
Planning Director: Martin Ramos
Planner: Rebecca Harris
Junior Planner: Katie Acosta
Junior Planner: Matt Bataclan
Director Of Business Affairs: Linda Daubson
Executive Business Affairs Manager: Lisa Lipman
Talent Payment Manager: Mirielle Smith
Director, Traffic Operations: Dessiah Maxwell
Broadcast Traffic: Jerry Neill
Production Company: Caviar Content
Director: Jody Hill
Executive Producer: Luke Ricci
Producer: Brian Quinlan
Production Designer: Mark Snelgrove
Director Of Photography: Michael Svitak
Managing Partner: Michael Sagol
Editorial Company: HutchCo Technologies
Editor: Jim Hutchins
Assistant Editor: Joaquin Machado
EP: Jane Hutchins
Postproduction: The Mill, Los Angeles
Sr. Executive Producer Sue Troyan
EP: Enca Kaul
Producer: Kiana Bicoy
Production Coordinator: Jillian Lynes
2D Lead Artist: Robin McGloin
2D Lead Artist: Scott Wilson
2D Lead Artist: Patrick Munoz
2D Lead Artist: Scott Johnson
Colorist: Nick Sanders
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