Top 10 September Viral

The top 10 picks for September, with links to view on YouTube:
1. Tipp-Ex – A Hunter Shoots a Bear, agency: Buzzman
2. Diesel Sneakers – Kick Ass, agency: Santo
3. Samsung – Cute Little Girl Has a Catchy Dance, agency: The Viral Factory
4. DC Shoes – Ultimate Playground, agency: Mad Media
5. Arab Dairy – Never Say No to Panda, agency: Advantage Marketing & Advertising/Elephant
6. Intel – Intel Bass Jump, agency: Intel
7. Phillips – Nigel & Victoria, agency: Wenneker.tv
8. Cebu Pacific – Cebu Pacific FAS Dancing, agency: Cebu Pacific
9. French Connection UK, YouTube, agency: Poke
10. Samsung, Memory Card Testing, Overkill Edition, agency: The Viral Factory

Overall – Not impressed with this list.

The Hydle Travel Blog

Wednesday morning (12:53am) I flews from Denver to JFK. It was as full of a flight as my wallet was empty. I brewed a morning informational cup of fair trade while sitting in the airport waiting for a 9:30am flight to Boston. Two travel legs down (of 13 in the next 2 weeks) I reached Post Office Square and went to work.

Green Mountain Coffee out of Waterbury Vermont is celebrating National Fair Trade Awareness Month. I’m on a contract job through their agency (Cercone Brown) to help aide the social effect – making short videos that entertain the fact that not very many people know much about fair trade. And you can’t blame them… I knew nothing about it either. Armed with a right hand drive pink pocket camera – October also happens to be national breast cancer awareness month – I creatively document.

2 days down and some free time later – Videos are in circulation. I’m looking to expand on the creative story telling process a bit more in the next week markets of Philadelphia, Baltimore and Washington DC.

Tomorrow (Saturday) morning I’m jumping on a flight to San Diego… then boarding a Citation X which will deliver and remove us from Seattle. Saturday up – Sunday back. What happens in-between is anybodies guess.

San Diego to Las Vegas — the Dew Tour finals at the Hard Rock Hotel & Casino will be calling my name Sunday night along with a surprise birthday party for Simon Tabron.

Monday back to New York for a dinner with Noah Brooks and an early train ride to Philadelphia to work in market with Green Mountain Coffee. A night or two with Golden Nabor Jon turned Philadelphia Nabor Jon… I’ll assess some recent flood damage and then flood the media outlets from Baltimore and DC.

October 24th can’t come soon enough. Because then I’ll route my self back to the left side and rock the Simon Tabron + Shanna Bridges in wedding we trust on the 30th.

Wish me luck.

Nissan Sentra Drift

Nissan dropped a 1/10th scale Sentra ad to air in Canada. Only now adays good work airs on a global scale.

Innovative commercial – check.
Innovative making of commercial – check.
Simple YouTube Channel – check.

Nice work Nissan.
Genius (but I still haven’t learned anything about the car).

Top 10 February Viral

The top 10 picks for February, with links to view on YouTube:

1. Bud Light – Clothing Drive, agency: DDB
2. Sussex Safer Roads Partnership – Embrace Life, agency: Rockutainment
3. Old Spice – The Man You Could Smell Like, agency: Wieden & Kennedy
4. Google – Parisian Love, agency: Google Creative Lab
5. Nolan’s Cheddar – Mousetrap, agency: John Nolan (parody ad)
6. Puma – Hardchorus, agency: Droga5
7. Snickers – Pick Up Game (Super Bowl), agency: BBDO
8. Doritos – Gym Ninja (Super Bowl), agency: Goodby Silverstein and Partners
9. Cerveza Andes – Teletransporter, agency: Del Campo Nazca Saatchi & Saatchi
10. Burton – Shaun White Double McTwist, agency: N/A

Genius: 2, 3, 7, 9
Not Genius: 8

Hydle Favorite:

I posted this back on February 9th as it provided emotional fuel for a very emotional Craig Hospital project I was working on.

[source]

Top 10 January Viral

The top 10 picks for January, with links to view on YouTube:
1. Aides – Graffiti, agency: TBWA Paris
2. Coca-Cola – Happiness Machine, agency: Definition 6
3. Nike Basketball – Dunking on Reindeer, agency: Wieden & Kennedy
4. Red Bull – Travis Pastrana WR Jump, agency: N/A
5. RayBan – Tattoo Glasses, agency: Cutwater
6. Starbucks – Love Project, agency: BBDO New York
7. Adidas – Star Wars Collection, agency: Sid Lee
8. Nexus One – Ninja’s Unboxing, director/animation: Patrick Boivin
9. Lego – Click, agency: Pereira & O’Dell, Sharethrough
10. Domino’s – The Pizza Turnaround, agency: N/A

Genius:
Not Genius:

2009 Media Elements

In 2009 I averaged just over 69 captured media elements a day which is directly on par with the last three years.

I shot 9,582 videos and 14,304 photos on the canon. 1,421 came from the iPhone which is no longer a daily pocket device for me.