Author Archives: hydle
HYDLE + BODYLAB — New Episodes
Life Reset Button – PUSH
18 years ago I quit Gymnastics. Golf, Baseball and Skiing carried me through my high school and college careers. Now that my gymnastics body has undoubtably worn off – It’s time to get back into shape and get my ass kicked a little.
Thanks to Matt D’Amico – he has a program for this.
3 Month BodyLab Adventure Begin!
Episode 1 – 4:30am Life Reset Button
Episode 2 – Presidential
Episode 3 – Marinate (the fear)
Episode 4 – Workout #1
Episode 5 – Holy Shit
Episode 6 – Dragging Ass
Episode 7 – Encouragement (plus new gym sneak peak)
Put your sedentary soft mammal ass to work!
http://www.bodylabfitness.com
Under Dot Me Pants
[YouTubeUlar] <— 354,258
Genius... on several accounts.
Don't believe me - visit the site.
Lack of text
Lots of Pictures
Pink highlighs
Subtle video
Single page design
I would copy this concept.
Genius.
[under.me]
Seth Godin – Check Planning
On the other hand, if the cost of finding out is a phone call, make the call. No need to spend a lot of time planning how to call or when to call or which phone to use when execution is fast and cheap.
The digital revolution has, as in so many other areas, flipped the equation here. The cost of building digital items is plummeting, but our habit is to plan anyway (because failure bothers us, and we focus on the feeling of failure, not the cost).
The goal should be to have the minimum number of meetings and scenarios and documentation necessary to maximize the value of execution. As it gets faster and easier to actually build the thing, go ahead and make sure the planning (or lack of it) keeps pace.
Facebook in the 90s
[YouTubeUlar] <— 20,801
Fluffy died... *like* this.
Seth Godin – The Coalition of No
There are a million reasons to say no, but few reasons to stand up and say yes.
No requires just one objection, one defensible reason to avoid change. No has many allies–anyone who fears the future or stands to benefit from the status quo. And no is easy to say, because you actually don’t even need a reason.
No is an easy way to grab power, because with yes comes responsibility, but no is the easy way to block action, to exert the privilege of your position to slow things down.
No comes from fear and greed and, most of all, a shortage of openness and attention. You don’t have to pay attention or do the math or role play the outcomes in order to join the coalition that would rather things stay as they are (because they’ve chosen not to do the hard work of imagining how they might be).
And yet the coalition of No keeps losing. We live in a world of yes, where possibility and innovation and the willingness to care often triumph over the masses that would rather it all just quieted down and went back to normal.
Yes is the new normal. And just in time.
Progression in Sport – Skateboard 1080
[YouTubeUlar] <— 2,421
I Love Awesomeness - the Tom Schaar first 1080 ever on a skate board edition.
Congratulations you almost teenager.
JP Auclair – So Purely Played
[Vimeeeee-O] <— 6,536 No explanation needed... so purely played.
“Skiing, especially powder skiing, provides the ultimate experience of dynamic complex interrelationship between the members of a human group, the gravity of the earth, and the snow from the sky. […] One can never be bored by powder snow skiing because it is a special gift of the relationship between earth and sky. It only comes in sufficient amounts in particular places at certain times on this earth, it lasts only a limited amount of time before before sun or wind changes it. People devote their lives to it, “for the pleasure of being so purely played” by gravity and snow.”
UTB – Ultimate Tak Ball
[YouTubeUlar] <— 423,785
American Made Tak Ball... hmmm - ultimate
Newcstle Brown Ale – Brewer
[YouTubeUlar] <— 316
Genius.
Full Credits - via Creativity
- Agency:
- Droga5 New York
- Client:
- Newcastle
- Creative Chairman:
- David Droga
- Executive Creative Director:
- Nik Studzinski
- Executive Creative Director:
- Ted Royer
- Director:
- Ivan Zacharias
- Production Company:
- Smuggler
- Group Creative Director:
- Kevin Brady
- Associate Creative Director:
- Scott Bell
- Senior Art Director:
- Dan Treichel
- Head of Integrated Production:
- Sally-Ann Dale
- Executive Producer:
- Ben Davies
- Strategy Director:
- Tom Naughton
- VP Marketing:
- Colin Westcott-Pitt
- Brand Director:
- Charles Van Es
- Brand Manager:
- Gwendolyn Boyce
- Director of Photography:
- Jan Velicky
- Partner:
- Brian Carmody
- Partner:
- Patrick Milling-Smith
- Executive Producer:
- Alison Kunzman
- Producer:
- Nick Landon
- Editor:
- Filip Malasek
- Editorial Company:
- Robota
- Postproduction:
- The Mill – New York
HYDLE – Pants Off Party
A quick visit playing with the nephews is always entertaining.
Keeghan Riley + Rylan Crowe
Hit Ball Farther? Do This
[YouTubeUlar] <— 37,682
Pretty much the most intricate golf swing analysis ever of world long drive champion Jamie Sadlowski.
Don’t be scared to swing harder… work out… become more flexible… and grow a set of golf balls.
Google Machines Drive Cars
[YouTubeUlar] <— 398,534
I will maintain my non-automatically (manually) driven Audi. But props to the Google machines for legitimately providing a safe night home from a hard night of drinking.
Steve Jobs – Hell Froze Over
[YouTubeUlar] <— 79,224
A nice little recap of the generation I was so fortunate to have grown up in. Thanks for sharing the wealth of knowledge in the biography of your life Steve Jobs. If you haven't read Walter Isaacson's biography of Steve Jobs... I suggest you try it out. But since I don't read, plan a gigantic road trip and listen to it like I did.
Walter Isaacson – Steve Jobs (Unabridged)
Practice Makes Perfect
[YouTubeUlar] <— 12 Mil
Basketball - 11 years old - This was 4 years ago - Trying to find a follow up

