About hydle

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HYDLE + BODYLAB — New Episodes

Life Reset Button – PUSH

18 years ago I quit Gymnastics. Golf, Baseball and Skiing carried me through my high school and college careers. Now that my gymnastics body has undoubtably worn off – It’s time to get back into shape and get my ass kicked a little.

Thanks to Matt D’Amico – he has a program for this.

3 Month BodyLab Adventure Begin!

Episode 1 – 4:30am Life Reset Button
Episode 2 – Presidential
Episode 3 – Marinate (the fear)
Episode 4 – Workout #1
Episode 5 – Holy Shit
Episode 6 – Dragging Ass
Episode 7 – Encouragement (plus new gym sneak peak)

Put your sedentary soft mammal ass to work!
http://www.bodylabfitness.com

Seth Godin – Check Planning

Subscribe to the good words of Seth Godin

If you’re going to build a $10 million skyscraper, by all means, plan and prototype and discuss and plan some more.

On the other hand, if the cost of finding out is a phone call, make the call. No need to spend a lot of time planning how to call or when to call or which phone to use when execution is fast and cheap.

The digital revolution has, as in so many other areas, flipped the equation here. The cost of building digital items is plummeting, but our habit is to plan anyway (because failure bothers us, and we focus on the feeling of failure, not the cost).

The goal should be to have the minimum number of meetings and scenarios and documentation necessary to maximize the value of execution. As it gets faster and easier to actually build the thing, go ahead and make sure the planning (or lack of it) keeps pace.

Seth Godin – The Coalition of No

Subscribe to the good words of Seth Godin

It’s easy to join.

There are a million reasons to say no, but few reasons to stand up and say yes.

No requires just one objection, one defensible reason to avoid change. No has many allies–anyone who fears the future or stands to benefit from the status quo. And no is easy to say, because you actually don’t even need a reason.

No is an easy way to grab power, because with yes comes responsibility, but no is the easy way to block action, to exert the privilege of your position to slow things down.

No comes from fear and greed and, most of all, a shortage of openness and attention. You don’t have to pay attention or do the math or role play the outcomes in order to join the coalition that would rather things stay as they are (because they’ve chosen not to do the hard work of imagining how they might be).

And yet the coalition of No keeps losing. We live in a world of yes, where possibility and innovation and the willingness to care often triumph over the masses that would rather it all just quieted down and went back to normal.

Yes is the new normal. And just in time.

JP Auclair – So Purely Played

[Vimeeeee-O] <— 6,536 No explanation needed... so purely played.

“Skiing, especially powder skiing, provides the ultimate experience of dynamic complex interrelationship between the members of a human group, the gravity of the earth, and the snow from the sky. […] One can never be bored by powder snow skiing because it is a special gift of the relationship between earth and sky. It only comes in sufficient amounts in particular places at certain times on this earth, it lasts only a limited amount of time before before sun or wind changes it. People devote their lives to it, “for the pleasure of being so purely played” by gravity and snow.”

Newcstle Brown Ale – Brewer


[YouTubeUlar] <— 316 Genius. Full Credits - via Creativity

Agency:
Droga5 New York
Client:
Newcastle
Creative Chairman:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Director:
Ivan Zacharias
Production Company:
Smuggler
Group Creative Director:
Kevin Brady
Associate Creative Director:
Scott Bell
Senior Art Director:
Dan Treichel
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Ben Davies
Strategy Director:
Tom Naughton
VP Marketing:
Colin Westcott-Pitt
Brand Director:
Charles Van Es
Brand Manager:
Gwendolyn Boyce
Director of Photography:
Jan Velicky
Partner:
Brian Carmody
Partner:
Patrick Milling-Smith
Executive Producer:
Alison Kunzman
Producer:
Nick Landon
Editor:
Filip Malasek
Editorial Company:
Robota
Postproduction:
The Mill – New York

Steve Jobs – Hell Froze Over


[YouTubeUlar] <— 79,224 A nice little recap of the generation I was so fortunate to have grown up in. Thanks for sharing the wealth of knowledge in the biography of your life Steve Jobs. If you haven't read Walter Isaacson's biography of Steve Jobs... I suggest you try it out. But since I don't read, plan a gigantic road trip and listen to it like I did. Steve Jobs (Unabridged) - Walter Isaacson Walter Isaacson – Steve Jobs (Unabridged)