I Love Awesomeness – Bubba Watson on Dave Letterman


[YouTubeUlar] <— 107,277 While paying my State Farm semi-annual home insurance policy today and describing the rules behind ILA's first golf event "The Gong" ... my agent Scott Bristol simply asked me if I caught Bubba Watson on David Letterman the other night. To which he stated “It was awesome.”

Since I Love Awesomeness I had to check it out… and Scott – you were right.

At 3:20 Dave Letterman – who knows absolutely nothing about golf… asks Bubba how he would describe his personal approach to golf?

Bubba simply states…

“Pppppft – Awesome”

David later asks…

“Having won, probably the most treasured major… does this take pressure off a golfer, or put pressure on a golfer? What does this do to Bubba golf? Will you continue to be awesome? – I guess is what I am trying to say.”

ILA

Audi – e-tron Sound of the Future


[YouTubeUlar] <— 340 views

“Audi’s future e-tron models will cover long distances powered by practically silent electric motors. To ensure that pedestrians in urban settings will hear them, the brand has developed a synthetic solution: Audi e-sound.”

Silent electric with artificial sweetening. What would your Audi e-tron R8 sound like?

Seth Godin – The Coalition of No

Subscribe to the good words of Seth Godin

It’s easy to join.

There are a million reasons to say no, but few reasons to stand up and say yes.

No requires just one objection, one defensible reason to avoid change. No has many allies–anyone who fears the future or stands to benefit from the status quo. And no is easy to say, because you actually don’t even need a reason.

No is an easy way to grab power, because with yes comes responsibility, but no is the easy way to block action, to exert the privilege of your position to slow things down.

No comes from fear and greed and, most of all, a shortage of openness and attention. You don’t have to pay attention or do the math or role play the outcomes in order to join the coalition that would rather things stay as they are (because they’ve chosen not to do the hard work of imagining how they might be).

And yet the coalition of No keeps losing. We live in a world of yes, where possibility and innovation and the willingness to care often triumph over the masses that would rather it all just quieted down and went back to normal.

Yes is the new normal. And just in time.

JP Auclair – So Purely Played

[Vimeeeee-O] <— 6,536 No explanation needed... so purely played.

“Skiing, especially powder skiing, provides the ultimate experience of dynamic complex interrelationship between the members of a human group, the gravity of the earth, and the snow from the sky. […] One can never be bored by powder snow skiing because it is a special gift of the relationship between earth and sky. It only comes in sufficient amounts in particular places at certain times on this earth, it lasts only a limited amount of time before before sun or wind changes it. People devote their lives to it, “for the pleasure of being so purely played” by gravity and snow.”

Newcstle Brown Ale – Brewer


[YouTubeUlar] <— 316 Genius. Full Credits - via Creativity

Agency:
Droga5 New York
Client:
Newcastle
Creative Chairman:
David Droga
Executive Creative Director:
Nik Studzinski
Executive Creative Director:
Ted Royer
Director:
Ivan Zacharias
Production Company:
Smuggler
Group Creative Director:
Kevin Brady
Associate Creative Director:
Scott Bell
Senior Art Director:
Dan Treichel
Head of Integrated Production:
Sally-Ann Dale
Executive Producer:
Ben Davies
Strategy Director:
Tom Naughton
VP Marketing:
Colin Westcott-Pitt
Brand Director:
Charles Van Es
Brand Manager:
Gwendolyn Boyce
Director of Photography:
Jan Velicky
Partner:
Brian Carmody
Partner:
Patrick Milling-Smith
Executive Producer:
Alison Kunzman
Producer:
Nick Landon
Editor:
Filip Malasek
Editorial Company:
Robota
Postproduction:
The Mill – New York

Steve Jobs – Hell Froze Over


[YouTubeUlar] <— 79,224 A nice little recap of the generation I was so fortunate to have grown up in. Thanks for sharing the wealth of knowledge in the biography of your life Steve Jobs. If you haven't read Walter Isaacson's biography of Steve Jobs... I suggest you try it out. But since I don't read, plan a gigantic road trip and listen to it like I did. Steve Jobs (Unabridged) - Walter Isaacson Walter Isaacson – Steve Jobs (Unabridged)

This Black Boy Is Cold – What?


[YouTubeUlar] <— 28,617 Talk about progressions in sport... coming from a gymnastics background myself, this is pretty amazing. Say this three times fast. Round off to your back... back handspring... back half to roundoff 1 and a half backflip... to your back <— WHAT!? Double Full to Double Back Triple Full Quadruple Full and then some Triple Full Variations This kid is nuts - 1000% Awesome!

Red Bull — Rickie Fowler


[YouTubeUlar] <— 82,393 Randomly - given the new YouTube recommended & related video algorithms… I finally came across this video.

-or-

Maybe the phenomenal weather lately has given me the power to find golf on the internets again.

Generally… Red Bull videos are much better than these – but since it’s golf mixed with Red Bull’s uniqueness – Go for it.

[Capital Drive – Hole-In-One]
[Rickie Fowler – Urban Golf Shootout]