Proof that Men Have Better Friends…

Friendship among Women:
A woman didn’t come home one night. The next morning
she told her husband that she had slept over at a
friend’s house. The man called his wife’s 10 best
friends. None of them knew anything about it.

Friendship among Men:
A man didn’t come home one night. The next morning he
Told his wife that he had slept over at a friend’s
house. The woman called her husband’s 10 best friends.
Eight confirmed that he had slept over, and two said he was still there.

The Black Mamba

[iDevice Link] <— 1,478,782 Nike Basketball taking the creative process and turning it into a film. Genius.

Full Credits

Agency: Wieden + Kennedy Portland
Client: Nike Basketball
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Copywriter: Sheena Brady
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Producer: Erin Goodsell
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Radical Media
Director: Robert Rodriguez
Executive Producer: Frank Scherma
Executive Producer: Donna Portaro
Line Producer: Mala Vasan
Director of Photography: Mauro Fiore
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzalez
Post Executive Producer: CL Weaver
Post Executive Producer: Cassie Hulen
VFX Company: Hybrid
VFX Supervisor: Rodney Brune
Flame Artist: Pierre Blain
Flame Artist: Mathieu Dupuis
Flame Artist: Nadine Homier
VFX Producer: Daniel Leduc
Titles/Graphics: Kurt Volk
Finishing Company: A52
Finishing Company: The Mill
Flame Artist: Paul Yacono
Flame Artist: Gareth Parr
Flame Artist: Phil Crowe
VFX Producer: Hameed Shaukat
VFX Producer: Jamie McBriety
VFX Producer: Enca Kaul
Composer: Robert Rodriguez
Sound Designer: Robert Rodriguez
Engineer: Robert Rodriguez
Mix Company: Troublemaker Studios
Mixer: Bradford Engleking
Producer: Robert Rodriguez

Jack Lalanne – Be Happy, Smile :)

[iDevice Link] <— 263,384 Thanks for the reminder Mr. Jumping Jack Lalanne – and may you rest in piece as your words live on. Jack Passed away on January 23, 2011 at the tender age of 96. Follow the rules of Jack and give yourself the ability to be happy, smile and live a long prosperous life.

“It’s not conducive to smiling and being happy. So please… lets get back to the way nature intended us to be. With a smile on our face and enjoy all the wonderful things we have in this great land of ours.”

[Exercise with Jack]

Wake up Sheep

[iDevice Link] <— 39,607 Some very interesting analogies and thoughts presented via messengers, comedians and a little bit of sappy emotional music. 3:05

“When you win… you go into this smoky room with the 12 industrialists capitalists scumfucks who got you in there. And your in this smoking room and this… little screen comes down. And a big guy and a cigar says – “roll the film”. And it’s a shot of the Kennedy assassination from an angle you’ve never seen before.

And then the film – the screen goes up and the lights come on and they go… “Your the new president – any questions?””

Classic find Robert Fulton.

HYDLE – Get Pumped

[iDevice Link] <— 9

IMPORTANT! HOW TO USE YOUR SHAKE WEIGHT

READ THIS FIRST!

  • Keep the Shake Weight at least 6″ away from your face at all times during exercises to avoid injury
  • The Shake Weight is not motorized, it is a mechanical device that you move back and forth with your own muscle power
  • Simply hold the Shake Weight with both hands, lock your wrists and move the Shake Weight slowly back and forth on and even plane, about 3 inches in each direction.
  • Hold with both hands, elbows close to the body and tighten the muscles in your upper body.
  • The faster you move it, the more intense the workout will become

Super Bowl Advertisement Rankings

I haven’t concluded my super bowl ad recap yet, but as usual… rankings are coming in from all over.

Animal Ads Resonate with Viewers
The overall number one ad with viewers (overall score of about 72.3) was “Saluting Beaver” from Bridgestone, featuring a motorist who is able to avoid hitting a beaver and then plunging into a river thanks to tire traction (and a little rodent-supplied assistance). “Saluting Beaver” scored first in both emotion ranking (evoking most possible positive and least possible negative emotions) and water cooler ranking (likelihood of participants discussing the ad at the water cooler the next day), and third in interest ranking (how well it held the interest of viewers).

Meanwhile, the self-explanatory “Dog Party” ad from Bud Light, which came in third overall, ranked first in viewer interest.

Automotive Ads Take Three Top 10 Spots
Three of the top 10 ads, including the number one ad, were for autos or automotive products. Two ads were for snack food, and one ad promoted a product in each of the following five categories: the NFL, beer, film, soda, and online portal.

[Read Full]

Big Wave Skiing – Chuck Patterson Skiing Jaws

[iDevice Link] <— 14,691

“Chuck Patterson is a former pro Freeskier, a professional Waterman, and one of the most fearless humans we’ve ever met. After a brief experiment with skiing on waves several years ago, Chuck’s passion for the idea was re-lit after watching Mike Douglas and Cody Townsend ski the waves of Maui in 2009. In January 2011, Chuck followed the biggest swell of the year to Maui, to see if he could see if he could successfully ski Pe’ahi or ‘Jaws’ — one of the most powerful waves on earth”

Stolen post from UnofficialNetworks.

Jeff Krapf – Emcee Reel

[iDevice Link] <— 26 views It is always fun to catch up - and keep up with friends. Jeff Krapf highlights some of his emcee and hosting capabilities recapping a lot of fun dew tour memories. If you ever need an on-camera host or master of ceremonies do not hesitate to call or email Krapf. As usual with any connections found on Hydle.com – do not hesitate to name drop.

Jeff Krapf
858-663-5501
Email Jeff

Facebook is Dangerous

“Facebook is amazing because it feels like you’re doing something and you’re not doing anything. It’s the absence of doing something, but you feel gratified anyway.”

Haha – can you honestly say this with a straight face. Read more about this and the girl who sends 27.000 text messages a month in [Growing Up Digital, Wired for Distraction]

2011 is all about the documenting the dangers of facebook.
Facebook is my middle name.

Bon Appetit

[iDevice Link] <— 14,306 views Genius. Full Credits Agency: Wieden + Kennedy, London Client: Lurpak Executive Creative Director: Tony Davidson Executive Creative Director: Kim Papworth Creative Director: Ray Shaughnessy Creative Director: Dan Norris Producer: Anna Smith Production Company: Stink Director: Martin Krejci Producer: Louise Gagan Post Production Facility: Framestore Lead Flame Artist: Tom Sparks Lead Flame Artist: Jonathan Hairman Online Producer: Sarah Hiddlestone Edit Facility: Whitehouse Editor: Filip Malasek Sound Facility: Wave Sound Engineer: Aaron Reynolds