Top Shelf Thinking

Posted on August 25, 2011 by hydle

[YouTubeUlar] <— 604,447 Genius. [Apology & Apology Apology] <— 22,281

MFCEO Kenneth Powers is Back

Posted on July 11, 2011 by hydle

EXPLICIT:

[YouTube] <— 318 views My brother and I have been dreaming of a campaign like this... finally good to see it. Is this marketing? Or is it genius? Genius Marketing - again. Staff: Jillian Michaels - Community Outreach Director Matt Cassel - Chief Marketing Officer Josh Cox - Chief Super Long Distance Runner Officer Jon "Bones" Jones - Human Resources Director Urijah Faber - Chief Operations Officer Ray Mysterio - Director of Security Patrick Willis - VP of Carnage Kenny Powers - MFCEO Slogans: "Stop Not Training" "Un-Weak Yourself" "Do Not Undermine the Lightness of the Tubes" "Quit Not Breaking World Records" "I'm the Ceo. You Shut Up." "Get Championy" Micro Site: [K Swiss Micro Site of the Year]… again.

Behind the Scenes:
[Explaining MFCEO Kenny Powers] <— 614 YouTubeUlars: [Tubes or Weakness] <— 379 [A-Too Slow B-Not Enough Effort] <— 472 [Get Hard] <— 460 [Five-Druple] <— 401 [Patrick Willis] <— 443 K-Swiss Power Cologne: [Scent of Boner] <— 308 [The Shit] <— 535 [Scent of Dick] <— 328 Last Year R Rated: [40 Yard Dash] <— 3,477 [Last Years Explicit] <— 22,841 [Calipornia – Funny or Die] <— 55,124 If you still want to show your grandma the power of the tubes... watch this one. NOT EXPLICIT:
[YouTube] <— 696 views

A Day in the Life of an Audi Driver

Posted on May 27, 2011 by hydle

[YouTube] <— 3,146 Marketing through education... genius.

Audi is a dominant force at Le Mans, winning 9 times in the last 11 years and it’s an aspect of Audi that perfectly exemplifies the Audi ethos and approach to engineering and product development. In short, it’s Vorsprung durch Technik in action.

In 1923, the winning LeMans team completed 128 laps in 24 hours. Last year, an Audi R15 TDI plus completed a record setting 397 laps.

Full Credits:
Agency: BBH London
Art Director: Kevin Stark
Client: Audi
Writer: Allan McNish
Writer: Nick Kidney
BBH Creative Director: Nick Kidney
BBH Creative Director: Kevin Stark
BBH Producer: Matt Towell
BBH Strategy Director: Neil Godber
BBH Strategy Director: Simeon Adams
BBH Team Manager: Polly Knowles
BBH Team Director: Simon Coles
Production Company: Passion Pictures
Director: Chris Hemming
Producer: Belle Buckley
Director of Photography: TBC
Post Production: Passion Pictures
Illustrator: Tim Marrs
Editing House: Passion Pictures
Sound: Factory Studios

Doug Smith + Wyman Meinzer = West Texas

Posted on May 17, 2011 by hydle

[Doug Smith] <— 103,000 Can't forget the Doug Smith Show.

For those of you fortunate enough to hear the stories from my trip to west texas to document the amazing Doug Smith… you will appreciate this. For those of you fortunate enough to witness this performance of a lifetime – you already have an appreciation for Doug and his incredible story.

A true musical genius behind the piano. This is the first track I share with people to help them understand what a piano is supposed to sound like.

Get this song: West Texas
Get the most amazing live piano album of all time: Doug Smith – Live

Coors Light – Tiger Woods

Posted on May 7, 2011 by hydle

[YouTube] <— 3.025 Coors Light is advertising their new "master of cold" not so funny and [not genius] super cold ads on YouTube. Other then completely attempting to rip off the old spice guy I can clearly say I’m not a fan of this ad. Quit trying so hard to be funny and just make something simple. Maybe Ice Cube can save the day.

So instead of the Master of Cold… here is the masters of golf in a Tiger spec ad [genius].

[YouTube] <— 76,822

Land Rover – Pathological Liar

Posted on May 4, 2011 by hydle

[YouTube Link] <— 1,071 views Straight from link won’t work Creativity

“Y&R New York continues its You’ll Feel Safe Inside campaign for Land Rover, portraying the vehicle less as a means to a rugged getaway and more as a safe place amidst the wilds of city life.”

Full Credits:

Agency: Y&R New York
Client: Land Rover
Executive Creative Director: Kerry Keenan
Creative Director: Guillermo Vega
Creative Director: Graham Lang
Creative Director: Steve Whittier
Copywriter: Julia Neumann
Art Director: Michael Schachtner
Senior Agency Producer: Mara Milicevic
Assistant Producer: Jona Goodman
Executive Director of Content Production: Lora Schulson
Executive Director of Content Production: Nathy Aviram
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Director of Photography: Antonio Calvache
Line Producer: Ken Licata
Head of Production: Devon Clark
Copywriter: Alan Wolpert
Copywriter: O Positive
Edit House: No6
Executive Producer: Tony Lipari
Editor: Jason Macdonald
Colorist: Jason Macdonald
Post Assistant: Steve Picano
Flame Artist: Ed Skupeen
Flame Assistant: Mike Grosshandler
Sound Design/Arrangement: Sound Lounge
Executive Producer: Gloria Pitagorsky
Mixer: Philip Loeb
Mixer: Evan Mangiamele

Top 10 April Viral

Posted on May 1, 2011 by hydle

[YouTube Link] <— 2,579,238

New Balance – Ubaldo Jimenez – “Tell Me”

Posted on April 30, 2011 by hydle

[YouTube Link] <— 5,566 I recently visited New Balance and had the ability to interview the man in charge of creating this ad campaign. This series slightly reminds me of the 1980s No Fear ads... Genius. My next set of Baseball (now softball) cleats are going to be Nooobs. New Balance Baseball - Change the Game [Dustin Pedroia – Tell Me] <— 6,753

Level 1 – After Dark – Parker White Triple

Posted on April 29, 2011 by hydle

[Vimeo Link] <— 86,500

“Believe the hype! Triples are the new hot thing in skiing. Not wanting to be left out and to push himself to the max, P White went after it this past week and stomped a triple of his own. Check the full shot and TONS more in Level 1’s forthcoming flick, “After Dark,” dropping September 9th, 2011.”

Only one question coming from me. Where is the Volcano?

[ESPN Review]

The Franchise Episode 1

Posted on April 16, 2011 by hydle

[iDevice Link] <— 56 views With 7 straight wins in a row... the Colorado Rockies are the best team in baseball right now. Last year the glory belonged to the San Francisco Giants. Kudos to Showtime for delivering a unique story in a creative way. Cheese factor on this reality show is low. Get excited for baseball. Genius. [Part 2] <— 26 views [Part 3] <— 24 views

TC Bank – Dream Rangers

Posted on April 1, 2011 by hydle

[iDevice Link] <— 2,490,544 Obviously - the power of this advertisement would increase 10 fold had someone just randomly re-created this "based on a true story" story of 5 Taiwanese friends who spent 13 days traveling around Taiwan in memory of their lost friends But then it wouldn't be an advertisement - and we probably would watch it. Genius.

Cravendale – Cats with Thumbs

Posted on March 2, 2011 by hydle

[iDevice Link] <— 141,504 I don't like cats - but I love Wieden + Kennedy... and their London Group nailed another. Follow Bertrum the cat on The Twit or F-book.

Just look at Bertrum’s facebook photos… he is an incredible scrabble player.

Genius.

Full Credits
Agency: Wieden + Kennedy London
Client: Cravendale
Creative Director: Sam Heath
Agency: Wieden + Kennedy London
Creative Director: Chris Groom
Creative: Hollie Sayers
Creative: Freddie Powell
Agency Producer: Lucy Russell
Planner: Theo Izzard Brown
Media Planning: Carat
Production Company: Smith and Jones Films
Director: Ulf Johansson
Production Company Producer: Philippa Smith
Offline Editor: The Whitehouse
Editor: Russell Icke
Post Production: MPC
Lead Flame/VFX Supervisor: Kamen Markov
Assist Flame: Richard McKeand
Assist Nuke: Ryan Hadfield
Assist Nuke: Heather Goodenough
Assist Nuke: Neil Griffiths
Matte Painter: Charlotte Tyson
Telecine: Jean Clement Soret
Post Producer: Josh King
Sound Studio: Wave London
Engineer: Jack Sedgwick
Music: Tonic Music
Composer: Multiverse

The Black Mamba

Posted on February 23, 2011 by hydle

[iDevice Link] <— 1,478,782 Nike Basketball taking the creative process and turning it into a film. Genius.

Full Credits

Agency: Wieden + Kennedy Portland
Client: Nike Basketball
Creative Director: Alberto Ponte
Creative Director: Ryan O’Rourke
Copywriter: Sheena Brady
Copywriter: Brandon Pierce
Art Director: Mike Warzin
Producer: Erin Goodsell
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Radical Media
Director: Robert Rodriguez
Executive Producer: Frank Scherma
Executive Producer: Donna Portaro
Line Producer: Mala Vasan
Director of Photography: Mauro Fiore
Editorial Company: Rock Paper Scissors
Editor: Angus Wall
Post Producer: Esther Gonzalez
Post Executive Producer: CL Weaver
Post Executive Producer: Cassie Hulen
VFX Company: Hybrid
VFX Supervisor: Rodney Brune
Flame Artist: Pierre Blain
Flame Artist: Mathieu Dupuis
Flame Artist: Nadine Homier
VFX Producer: Daniel Leduc
Titles/Graphics: Kurt Volk
Finishing Company: A52
Finishing Company: The Mill
Flame Artist: Paul Yacono
Flame Artist: Gareth Parr
Flame Artist: Phil Crowe
VFX Producer: Hameed Shaukat
VFX Producer: Jamie McBriety
VFX Producer: Enca Kaul
Composer: Robert Rodriguez
Sound Designer: Robert Rodriguez
Engineer: Robert Rodriguez
Mix Company: Troublemaker Studios
Mixer: Bradford Engleking
Producer: Robert Rodriguez

What Planet the Fuck are You From?

Posted on February 16, 2011 by hydle

[YouTubeUlar] <— 4,722 Ridiculous. Brain Farm and Red Bull kill it again with Travis Rice and The Art of Flight Movie Trailer. There are at least 8 “Holy Shit” elements in the first half of this teaser… I don’t even know what to say — Guess we’ll just have to wait to see the full film.

Genius.

Chrysler – Born of Fire (Imported from Detroit)

Posted on February 9, 2011 by hydle

Super Bowl Ad favorites are coming in from every direction. Lets jump into who was in charge of some of these creative pieces.

[iDevice Link] <— 3,722,503 Super Bowl XLV Advertisement Brand – Chrystler
Commercial Name – Born of Fire (Imported from Detroit)

Hydle Ranking – Almost Genius
Eminem previously appeared in a “Brisk” Super Bowl Ad that blatantly states why he does NOT do commercials prior to this Chrysler ad running. Whether it was unfortunate timing or not… the two ads did not jive with me.

Full Credits
Agency: Wieden + Kennedy Portland
Client: Chrysler
Creative Director: Aaron Allen
Creative Director: Joe Staples
Copywriter: Joe Staples
Copywriter: Mark Fitzloff
Copywriter: Kevin Jones
Copywriter: Greg Rutter
Copywriter: Dan Kroeger
Art Director: Jimm Lasser
Producer: Bob Wendt
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Serial Pictures
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Line Producer: Martha English
Director of Photography: Samuel Bayer
Editorial Company: Joint
Editor: Tommy Harden
Post Producer: Jennifer Patterson
Post Executive Producer: Patty Brebner
VFX Company: Method
VFX Executive Producer: Robert Owens
Flame Artist: Claus Hansen
VFX Producer: Ashley Zastrow
Titles/Graphics: A52
Music & Sound Company: Que Chevere Music
Music & Sound Company: Sync2Picture
Music & Sound Company: Shady Records
Composer: Marshall Mathers
Composer: Jeff Bass
Composer: Luis Resto
Composer: Rhys Chatham
Sound Designer: Luis Resto
Mix Company: Eleven
Mixer: Jeff Payne
Producer: DJ Fox-Engstrom