Category Archives: Sport

If it has to do with athletics… It’s found here.

Level 1 — Warren Miller “Refresh” Intro Segment Finally Legally Released

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Level 1 Refresh Intro Segment from Level 1 on Vimeo.

The intro segment for Level 1’s 2009 release, Refresh!

About Refresh:
10 years deep and still not satisfied –

Never before has the sport of skiing changed and progressed so much, so quickly, as it has over the past decade. With changes in equipment, accessibility of terrain, and most importantly the mindset of some of the world’s best athletes, skiing today is not what it once was… An integral part of these recent changes, Level 1 looks back and challenges perspectives of where the sport has come from, and where it’s going in their tenth-anniversary offering, “Refresh.” Keeping true to their humble roots while exploring every arena that skiing has to offer the Level 1 crew serves up the most diverse ski entertainment to date. New things will never get old- fresh images of big jumps, deep powder, technical urban exploits, steep lines, and memorable terrain park action with a collection of the sport’s best and brightest talent.

[48 Views]

Floyd Little Hall of Fame Speech

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Thank you Floyd Little – for you have inspired me today! If only ESPN would post the amazing video of your live speech so the world can be inspired.

“Because of those that encouraged me in those early years, I am here today. So I want to encourage you, every student, every athlete, every person who will hear my voice, don’t listen to the naysayer. I had plenty of those. Don’t listen to those that will judge you for your rough edges. Don’t focus on your weakness so you won’t become a victim. Find the goodness in you that says, Yes, I can be a good student. Yes, I can be a good son and daughter. Yes, I can be a positive role model. Yes, I can, because the good in you is better than the worst in most. The choice is yours. Be the best that you can be.”

“I truly believe that none of us is anything until the least of us is something. The great writer James Baldwin said, Naked I came into this world and naked I shall leave. We are bound to leave everything we accomplished in this lifetime behind, passing it on. So leave a legacy that you and your family can be proud.”

“I’ve given you the best that I’ve got. And I’m a better person for it. Thank you for being here with me and for me. I thank God for His favor today, and may God bless us all. Thank you so much.”

[Video] <— 1803 views [Full Speech]
[Who Is Floyd Little] <— 1530 views

Top 10 July Viral

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The top 10 picks for July, with links to view on YouTube:

1. Old Spice – Questions (and Responses), agency: Wieden-Kennedy;
2. Levi’s – Walk Across America, agency: Conscious Minds;
3. Dentyne Pure: Epic Rap Battle, agency: Rhett & Link / Platinum Rye / PainePR;
4. Burn (Coca-Cola) – Ride, agency: Publicis Mojo;
5. Samsung – Redneck Hunter Goes to Jail, agency: Cheil Worldwide;
6. Domino’s Pizza – Domino’s Pulling the Cheese; agency: Crispin Porter & Bogusky;
7. PepsiMax – Diner 2PointZero, agency:TBWA/Chiat/Day;
8. California Skateparks – World’s Largest Skateboard Disaster, agency: N/A;
9. Harold B. Lee Library – New Spice/Study Like a Scholar, agency: N/A;
10. HP – Hit Print, agency: N/A

Genius:
1, 2, 6, 8

Almost:
3, 4, 9, 10

Not:
5, 7

[Full Article]

Ted Archuleta – Courage Classic

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Here’s the wrap up of the ride….

After 21 years, this ride is a well oiled machine. Great support, great people, great scenery.

I checked in on Friday with plenty of time to relax, listen to some music and drink a couple “soda pops”…hey, I had to carb up. ;)

Day 1: Saturday the ride started in Loveland, but since Eli and I carpooled and he needed it to get to Loveland on Monday, I didn’t really have a ride to the starting line…so I rode my bike. It was 30 degrees at the top of Freemont pass and the fog was so thick I could only see about a bike length in front of me. I made it to Loveland and basically turned around and rode back up over Tennessee pass, Battle Mountain and Vail Pass (King of the Mountain). This ride is commonly known as the “Copper Triangle”…a GREAT way to start a 3 day ride.

Day 2: I knew it was gonna rain around 2pm so I got out there early for the Century option. 100 miles that takes you from Copper to Silverthorne, North on Hwy 9 to Ute Pass (pass line picture, myself and 3 other strong riders average about 27 mph to Ute Pass. It’s awesome when you ride past a car radar and it flashes SLOW DOWN), then back South on Hwy 9 through Silverthorne to Keystone, up over Swan Mountain into Frisco. Frisco to Breckenridge (for lunch, my “power lunch” consisted of ½ a can of Coke and a cherry pie Lara bar), then Breckenridge back to Copper. I demo’d about ~$5000 bike (Full Carbon Specialized) from Wheat Ridge Cycling and CRUSHED the ride. I spent 5:25 in the saddle and only got caught in the rain for the last 5 miles.

Day 3 came early, and another ride up Freemont pass, this time with some wonderful company. Finished up with a short ride around Turquoise Lake (I highly recommend, it’s straight out of an MC Escher book, the road seems to continually go up). At the finish line I received a gold medal from a Children’s Hospital patient in a wheel chair.

Over the 3 days, I rode 230 miles, climbed over 15,000 feet of elevation, spent ~14 hours in the saddle, and raised $334 dollars ☺

Here are a few pictures from the weekend.

Cheers,
Ted



K-Swiss – Tubes

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[iDevice Link] <—22,000 views

Excellent quick informative and simple. 72andSunny nails it with this quickly consumable campaign. Using Kenny Powers to full success and a light cross promotion with season 2 of East Bound and Down – The simple microsite sold me on these shoes and I now want a pair of tubes.

Bad vibe on the busted facebook link but excellent use of 1-888-WITH-TUBES-I-WILL-TRAIN-THE-F-OUT for a creative 10% off coupon.
1 (888) 948-4882

If you don’t like them – change your mind.
Genius.

http://www.kswiss.com/tubes/

Level 1 – Eye Trip Official Trailer

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Level 1 Eye Trip Official Trailer from Level 1 on Vimeo.

Turn out, tune on, and drop in.

Skiing’s counterculture continues to buck the trends of what’s come before them- this is a worldwide documentation of ski action as you’ve never seen it presented before.

Follow the Level 1 crew as they experiment with one of the largest gap jumps ever built in Sun Valley, Idaho, hit a record snowfall in Helsinki, Finland, and harvest the vast resources of Alaska… or perhaps it’s all just a lucid dream?

Wake up, because Level 1 will take you on the visual trip of a lifetime. Come along for the ride!

What not to do in a raft…

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Why would I leave Colorado for a white water rafting adventure?

Simple answer…
Colorado doesn’t have the Youchiogheny River — or the worlds largest steel pool.

If you ever make it out this way, I would recommend a wilderness voyage adventure and it’s always nice to have a little home away from home at the Historic Summit Inn.

Engadget on ESPN on iPad

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Good points are made in this article by Engadget. The writing is a little childish — but it ends with a banger.

If more companies would stop overthinking things and start having fun, we’re pretty confident that we’d see more innovation, more discovery and less waiting for the next big thing.

So true.