[YouTubeUlar] <— 1,736,164
While cruising Animals Being Dicks my retinas somehow found this on the YouTubeUlars. Might need to make an I Love Awesomeness shirt for drummers.
Remember this guy?
Buddy Rich – Impossible Drum Solo
Reply
Category Archives: Interesting Things
Google Chrome – Coffee
[YouTubeUlar] <— 183,342
Lifestyle marketing with a professional wrapper. Google machines have just put an emotional tie into browsing the intermanets ... fantastic work.
I just downloaded Chromeo and pulled stallin’ Safari from the dock.
Genius.
Electric Guest – This Head I Hold
[YouTubeUlar] <— 13,402
Don't know why... or how... or where this random Electric Guest music video came from. But it passed my retinas and I think it has some interesting editing / ideas and creative qualities.
I will know if it sticks with me after a couple more views... or buy the song.
Seth Godin – People Strategy
Subscribe to the good words of Seth Godin
We don’t have a telephone strategy. The telephone is a tool, a simple medium, and it’s only purpose is to connect us to interested human beings.
And then the internet comes along and it’s mysterious and suddenly we need an email strategy and a social media strategy and a web strategy and a mobile strategy.
No, we don’t.
It’s still people. We still have one and only one thing that matters, and it’s people.
All of these media are conduits, they are tools that human beings use to waste time or communicate or calculate or engage or learn. Behind each of the tools is a person. Do you have a story to tell that person? An engagement or a benefit to offer them?
Figure out the people part and the technology gets a whole lot simpler.
Old Spice – Believe In Your Smellf
[YouTubeUlar] <— 116,752
I Love Awesomeness – The Delorean and The MixTape make an appearance in Old Spice’s latest ‘Champion’ line of deodorant.
Repeat after me… I am the best.
I have big muscles… and cool hair.
I have a sophisticated and diverse group of friends.
I own an environmentally responsible sports sedan.
I’m breaking up with Heather Graham because I need my space.
I am winning… all the sports.
I believe in myself.
Genius.
Full Credits:
Agency – Wieden + Kennedy (Portland)
Friends Believing in Themselves
Brain Farm Digital Cinema 2012 Reel
[YouTubeUlar] <— 23,862
Brain Farm (Think Red Bull) Digital Cinema is starting to grab some subscribers on their 10 YouTubular videos. If you think this is some amazing footage from the past year... wait until they start releasing videos captured with their new toy [5,046]
[Brain Farm Homepage]
[Snaproll + Brain Farm]
I Love Awesomeness – Bubba Watson on Dave Letterman
[YouTubeUlar] <— 107,277
While paying my State Farm semi-annual home insurance policy today and describing the rules behind ILA's first golf event "The Gong" ... my agent Scott Bristol simply asked me if I caught Bubba Watson on David Letterman the other night. To which he stated “It was awesome.”
Since I Love Awesomeness I had to check it out… and Scott – you were right.
At 3:20 Dave Letterman – who knows absolutely nothing about golf… asks Bubba how he would describe his personal approach to golf?
Bubba simply states…
“Pppppft – Awesome”
David later asks…
“Having won, probably the most treasured major… does this take pressure off a golfer, or put pressure on a golfer? What does this do to Bubba golf? Will you continue to be awesome? – I guess is what I am trying to say.”
ILA
Sometimes You Just Need To Laugh
[YouTubeUlar] <— 302
I’ve seen enough of these BLR (Bad Lip Reading) videos to appreciate and grow tired of them – yet for some reason they are always randomly entertaining.
Tune into Joe Biden… “They want a cake walk! My cat got whaaaaaaamied!”
Shoes?
Golf Boys
[YouTubeUlar] <— 3,373,414
[The Making of Golf Boys – Video] <— 251,390
When I first saw this video last summer... I hesitated to post it. I didn't think golf was ready for something like this - even though it was beyond ready. Now that Bubba Watson cashed out on winning the masters - the viraladditity of this video and the Golf Boys is set to take off again.
— Oh Oh Oh – Single – Golf Boys
Congratulations Bubba – what a fun easter day watching you win.
“There’s always something out there… but the most important part is just trying to have fun.
You’re welcome.”
PGA Tour video on [Getting to know Bubba] <— 63,224
Individual Golf Boys YouTube Channels:
[Bubba Watson] <— 3,115
[Ben Crane] <— 4,920
[Rickie Fowler] <— Run by Puma :(
Ben Crane is such a character... he wins hands down for creative content. Just see what he has to say about [slow play] <—343,521
Audi – e-tron Sound of the Future
[YouTubeUlar] <— 340 views
“Audi’s future e-tron models will cover long distances powered by practically silent electric motors. To ensure that pedestrians in urban settings will hear them, the brand has developed a synthetic solution: Audi e-sound.”
Silent electric with artificial sweetening. What would your Audi e-tron R8 sound like?
Nike – Make It Count
ExxonMobil — Let’s Solve This
[YouTube] <— 23 views
Masters marketing from ExxonMobil.
This series of 6 motion graphic advertisements caught my attention. I would like to see more captivating follow through once you reach their non-microsite. But not everyone is a Masters.
Still Genius.
Of course they could also figure out how link from a YouTube description field directly to their non-microsite…
Almost Genius.
Seth Godin – Making a Ruckus
Subscribe to the good words of Seth Godin
Change pricing dramatically
Redefine a service as a product (or vice versa)
Organize the disorganized, connect the disconnected
Alter the speed to market radically
Change the infrastructure, the rules or the flow of information
Give away what used to be expensive and charge for something else
Cater to the weird, bypassing the masses
Take the lead on ethics
(Or you could just wait for someone to tell you what they want you to do)