Insane Clown Posse – Triple Whammy

MattMatt sent me this … I laughed. Partly because it was a double wammy in marketing efforts – and now – it just turned into a triple wammy.

Let me explain.

Have you ever been driving down the road listening to the radio and lets say a Coors Light advertisement comes on the air… and at or near that very same time you pass a Coors Light billboard – Or maybe your following a Coors Light truck, or drinking a Coors Light (not recommended while driving). If you realize both instances and actually process what just happened, then chances are you were just double whammed.

In this case – I was triple whammed by the Insane Clown Posse.

1st – A surprise appearance by Violent Jay at a Hoodlum event.
2nd – MattMatt sends me the Miracles music video.
Triple – Saturday Night Live spoofs it.

Bang Pow Boom – now it all makes sense. Just don’t forget that these guys never graduated from high school.

Insane Clown Posse – Miracles

SNL – ICP Parody Spoof – Magical Mysteries

[iTunes – ICP – Miracles]

Insane Clown Posse – Miracles – Lyrics:

If magic is all we’ve ever know
Then it’s easy to miss what really goes on
But I’ve seen miracles in every way
And I see miracles everyday
Oceans spanning beyond my sight
And a million stars way above em at night
We don’t have to be high to look in the sky
And know that’s a miracle opened wide
Look at the mountains, trees, the seven seas
And everything chilling underwater, please
Hot lava, snow, rain and fog
Long neck giraffes, and pet cats and dogs
And I’ve seen eighty-five thousand people
All in one room, together as equals
Pure magic is the birth of my kids
I’ve seen shit that’ll shock your eyelids
The sun and the moon, and even Mars
The Milky Way and fucking shooting stars
UFOs, a river flows
Plant a little seed and nature grows
Niagara falls and the pyramids
Everything you believed in as kids
Fucking rainbows after it rains
there’s enough miracles here to blow your brains
I fed a fish to a pelican at Frisco bay
It tried to eat my cell phone, he ran away
And music is magic, pure and clean
You can feel it and hear it but it can’t be seen

Music is all magic
(Are you a believer in miracles)
You can’t even hold it
(Do you notice and recognize miracles)
it’s just there in the air
(Are you a believer in miracles)
Pure motherfucking magic Right?
This shit’ll blow your fucking mind
(Do you notice and recognize miracles)

Music is a lot like love, it’s all a feeling
And it fills the room, from the floor to the ceiling
I see miracles all around me
Stop and look around, it’s all astounding
Water, fire, air and dirt
Fucking magnets, how do they work?
And I don’t wanna talk to a scientist
Y’all motherfuckers lying, and getting me pissed
Solar eclipse, and vicious weather
Fifteen thousand Juggalos together
And I love my mom for giving me this
Time on this planet, taking nothing for granted
I seen a caterpillar turn into a butterfly
Miracles ain’t nothing to lie
Shaggy’s little boys look just like Shaggy
And my little boy looks just like daddy
Miracles each and every where you look
And nobody has to stay where they put
This world is yours for you to explore
there’s nothing but miracles beyond your door
The Dark Carnival is your invitation
To witness that without explanation
Take a look at this fine creation
And enjoy it better with appreciation
Crows, ghosts, the midnight coast
The wonders of the world, mysteries the most
Just open your mind, and it ain’t no way
To ignore the miracles of every day

(Are you a believer in miracles)
Magic everywhere in this bitch
(Do you notice and recognize miracles)
it’s all around you, you don’t even know it
(Are you a believer in miracles) Shit’s crazy
(Do you notice and recognize miracles,
So many miracles, the magic miracles)

Top 10 March Viral

The top 10 picks for March, with links to view on YouTube:

1. BMW S1000RR – Dinner Table, agency: n/a
2. Pedigree – Dogs, agency: TBWA
3. Pepsi Max – ‘Oh Africa,’ agency: n/a
4. Nike – The Human Chain, agency: Wieden & Kennedy
5. Adidas Originals – Street Corner, agency: Sid Lee
6. Tropicana – Arctic Sun, agency: BBDO
7. Sprite – Spark, agency: Bartle Bogle Hegarty
8. Sony Playstation – Move, agency: Deutsch
9. Specsavers – ‘The Specs Effect,’ agency: Specsavers Creative
10. Natural Gas Belgium – Soft Heat, agency: TBWA

Genius: 4, 10

Hydle Favorite:
Although I am a fan of a couple of these commercials – the key word here is that they are mainly all commercials – and that I am not a fan of. Goviral needs to rethink this batch.

About the Rankings: goviral issues a monthly top-10 list of viral video rankings on its site, including additional commentary about the videos, their approaches and why the firm thinks they are viral or likely to become viral in the future.

Axe Detailer – Clean Your Balls

[iDevice Link] <— repost on 01.04.11 441,891 views Similar to the 2006 success of the Philips Body Groom – AXE knows how to play the “lets market on the internets” game too.

It’s good to revisit genius marketing and look back at the 2008 launch of the AXE Detailer.

Successful? Don’t just take my word for it.

Take care when using on sensitive areas.

2009 Media Elements

In 2009 I averaged just over 69 captured media elements a day which is directly on par with the last three years.

I shot 9,582 videos and 14,304 photos on the canon. 1,421 came from the iPhone which is no longer a daily pocket device for me.

HYDLE – Super Bowl Ad Wrap-up

Song – Dream Police – Cheap Trick

I tracked 100 advertisements throughout Super Bowl XLIV and the winner for most creative and overall best executed upon first review is Audi… and this is partly why – Take the challenge. Nice work Paul Venables from Venebles Bell & Partners in San Francisco.

Two other ads that blatantly got me were the Denny’s chickens. The first of 3 Denny’s commercials aired in the 3rd quarter and I perceived it as old, already been done… and not very impressive.

But surprisingly they had two more coming in the 4th quarter from Goodby Silverstein & Partners.

Inspirational

Coca Cola came through with their regular two weirdly inspirational spots by Wieden + Kennedy, Portland. Google made some internet waves and told a story through search. FloTV spent some coin and their Generation advertisement was inspiring to kick off the half time show.

Let Downs

E*Trade babies were back, but not with original voices. Maybe they are growing up. It is very hard to top what they have already accomplished with their babies. So why keep trying.

Doritos should probably quit allowing consumers to make their ads for them.

Go Daddy has nearly almost run its course. Their second ad slightly saved the first… but nothing like they used to be… simply because (lesson to everyone listed above) da da da… it has already been done before.

Checks

Additional commercials that got checks in my book. As in – I would like to check them out again are:

Miller High Life Little Guys link Station Film
McDonalds Play You For It link Translation
Snickers Old Lady link BBDO, New York
Monster Beaver link BBDO, New York
Cars.com Timothy Richmond link
CBS David Letterman SB Party link
Dodge Man’s Last Stand link Wieden + Kennedy, Portland
Intel Lunchroom link Venables Bell & Partners, San Francisco
Intel Timeline link Venables Bell & Partners, San Francisco
VW Slug Bug link
HomeAway.com Griswold’s link
CareerBuilder.com Job Fairy link MJZ
2010 Census Census link DraftFCB, New York
NFL Networks Best Fans on the Planet link Grey, New York
TruTV Groundhog Day link Grey, New York

The Surprise

Of all brands and commercials that I would never consider as being something I could support… the big surprise this year was this Kia – Sorento ad from David & Goliath, Los Angeles.

Beer

Of the 8 Budweiser and Bud Light related ads that ran… 3 interested me. Asteroid, T-Pain and Lost. All of which were puns off their new “It’s the shear sign of a good time” jingle.

Bud Light – Clothing Drive


[YouTubeUlar] <— 355,326 (repost on 4/7/13) Swear Jar meets Clothing Drive. I’m not a fan of Bud Light as a consumable beverage, but I am a fan of how much money Bundweiser spends on marketing. Especially on internets only releases.

This commercial I do not believe is unique enough or cut well enough to make me a believer. Some good ideas and scenes, but just a little too long for my liking.

However uniquely similar to Swear Jar… should have made this one a minute too.

Not Genius.