4am 9/11 Remembrance Media … Remember that time we Capper’d Salt Lake City on the 10 year anniversary of 9/11. Wow – I watched this on repeat for an hour tonight thinking about awesome things we have done with the power of friendship. When good people and friends come together, we can accomplish some pretty amazing and emotional things. Brian Gold Show Goldrich, thanks for having the power of microphones and believing in a random idea to do something good like this for the pure awesomeness of our country. The fact we were able to quiet down Festival Village at the Dew Tour (one of the noisiest environments of all time) to pull this stunt off without anyone knowing … equals pure “I Love America” kind of joy. Capper Capper Fish, I think the Denver Broncos are going to need some love this year. Hmmmm, would you change anything if you were in front of 75,000 of our orange and blue fans?
Making Awesomeness for the 2nd Annual High Fives Foundation Colorado Golf Tournament
Blackbox Case lasered up some awesomeness for the High Fives Foundation 2nd Annual Colorado Golf Tournament this past week! Pictured above is a 15″ Natural Bamboo Wood Case for and Apple MacBook Pro Retina, a 13″ Carbonized Apple MacBook Pro Retina Case in the middle, and a 12″ Natty MacBook Bamboo Blackbox Case on the bottom. As a team, we shot 20 under par at the super elevated Copper Creek Golf Course and only finished in 4th place overall … which didn’t result in any awards coming our way, but that doesn’t matter because it was all for a good cause and technically we made all the awards!
Blackbox Case is looking forward to releasing a High Fives Foundation + Blackbox Case partnership in the very near future, so you can get your own hands on a High Fives branded Blackbox Case while supporting such an amazing cause! If you take a minute or 10 to watch and learn about the awesome work Roy Tuscany and High Fives does with mountain sports inspired athletes, you will completely understand why we love their mission so much.
Just watch High Fives’ newly released video and go full screen on this masterpiece:
Wow, what can I say. Last time I was in WACO, Texas – ummmm, isn’t that enough? Let’s just say none of this awesome BSR Cable Park shit existed. We had a hard time finding a bar open after 9pm and that’s no joke.
For $20 you can buy an all day pass to flip your meat on the Royal Flush water slide in front of other meat. Bring your own booze, or don’t – seems like they just don’t care. Which is what makes the BSR Cable Park in Waco, Texas awesome.
Apparently they were voted #1 wake park in 2013. I can see why. Here is some more info for you to chalk up.
I had a nice trip down memory lane last night looking at some old Dew Tour media from 2007. Following the kickoff June Baltimore stop of the then “AST Dew Tour” I ended up traveling around the country for nearly three weeks, which made me miss Fathers Day. Upon my return, I took my good ol’ father Les Hydle out to dinner and his first ever Barmen. I think he liked it … especially the amazing head.
So 2 million of your closest friends and you saw this awesome GoPro video. There are so many GoProYourself moments in this 3 minute and 50 second masterpiece that it is overwhelming … what isn’t overwhelming however, is there is only one song. So how do you get this in-correctly named song, download it (for free) and throw it on your own bike mix?
2 – Click Download Track which will require you to either login or create a Toneden account … or not. Just click the small “No thanks, I want to download without an account” text.
3 – Click Follow on SoundCloud, link your accounts which will unlock the Evangelos – Honorem et Gloriam track of awesomeness to be downloaded.
4 – Transfer to your listening device and jam out on your Bike Mix.
Looking backwards two years … makes me look forward two years. Downhill mountain biking is really fun, but damn – this is some commitment. Good luck bro! But you can take this one down well well well before me :)
I’ll stick to the Silky Johnson … which just feels ohhhh so nice.
“In what could have been his last game in the Mile High City Peyton Manning and the Denver Broncos toppled Tom Brady and the New England Patriots in a defensive slugfest 20-18.
Tom Brady threw two interceptions on the day to Von Miller and Darian Stewart. The Denver Defense hit Brady all game long, and Terrific Tom only found the end-zone once late in the game to Rob Gronkwoski. Manning threw 2 touchdown passes to Owen Daniels, and for the second game in a row threw zero interceptions.
The Broncos will face the Carolina Panthers in Super Bowl 50, and will be led by DeMarcus Ware and the Denver D.”
“Let me explain ourselves a little bit. There are a few de facto standards of awesome things in this world. Snow sports and skiing are of course one of them… creativity and creative thinking are another… and the third most important ingredient to awesomeness in this world are *moms*. Never forget that all the awesomeness people alive on the planet today… had to come from an awesome mom.
This short movie reflects on quite a few of our awesome principals. We grew up watching Wendy Fisher in ski movies … now 41 (at time of shooting) and *mother* of two children she’s been put to the test to see if she still has it. Mike Douglas of Switchback Productions put this movie together two years ago and won best short at the 2014 Powder awards. Wendy’s fall at the 6 minute mark is sketchy at best … but like any championy awesome mom – she gets right back up to show off her awesomely beautiful technique of making skiing look absolutely effortless. Cheers to you Wendy … now what should we laser for this SUPER MOM!?”
I know for a fact your mom can’t ski like this … mine can! But your mom – no. Haha – That still doesn’t mean you shouldn’t ski with her this season. Be sure you get your mom out on the hill, or a big wheel … and document it! Love you mom!
Don’t let me explain this to you… just watch it. It’s moving. Literally.
“How do you build a community based on trust, communication and beauty? Though teamwork, curiosity and trust Fractal Tribe shows you a stunning solution.
Fractal Tribe is a badass and sexy tribe of artists, engineers, and performers who produce consistent performance art that is not to be missed. Their skill in combining theatrics with dance, fire, acrobatics, aerial arts, and music creates more than a show but a full visual, auditory and kinesthetic experience. In addition to creating provocative and inspiring entertainment pieces, Fractal Tribe also enjoys leading workshops, developing community and sustainability projects, and exploring cutting edge performance technologies. Fractal Tribe’s high level mission is to inspire individuals to realize their own intrinsic value and actualize their true potential within their individual communities. By doing they hope to fractalize the model of non-competitive empowerment groups everywhere.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
Yesterday Teton Gravity Research posted this video on FB, and what drew me in to watch the ten minute film was the description they posted along with it “This is one of the most powerful short films that I have watched in a long time.”
The story is about a son who is seeing his aging father begin to withdraw slowly – due to age – from the things that once made him so passionate about life.
A poem that his father wrote for him as a baby has stuck with him since childhood, and so the son challenges his aging father to reconnect with what inspired him in his younger years, and to go back to what he knows is an important place for his father.
They embark on a 28 day boating trip down the Grand Canyon together, and the words that this father had written to his son begin to take on a new significance and understanding for the son.
I can’t stop watching, and sharing this video. I even made Greg and our friend Drew come upstairs right after I finished watching it so they could watch it with me on the Apple TV. It’s an emotional film, and for me, has extra significance because just three months ago, I was embarking on my own 21 day trip down the Grand Canyon with some close friends, and I think this captures some of the magic that is unexplainable, but always happens when you’re on extended adventures that push your normal comfort zone.
I think this film challenges us to all think, what are your important places? Where would you go back to, if you could? What have you maybe distanced yourself from, that in the past has brought you joy?
The poem and the film speak for themselves. The best way to describe them is simple – powerful.
The Important Places
Child of mine, come as you go
In youth you will learn, these secret places
The cave behind the waterfall
The arms of the oak that hold you high
The stars so near on a desert ledge
The important places
And as with age, you choose your own way
Among the many faces of a busy world
May you always remember the path that leads back
Back to the important places
Although I believe the Audi A3 is actually the first car from Audi that signifies the beginning of the downfall of sexy design from my favorite German auto manufacturer… I still love this car and especially love this commercial. Let me say it again… Bode Miller + Out of Control + Audi quattro = Genius.
For those of you new to my idealistic and very passionate representation of brands and technology here at hydle.com – I’ve been a major fan of Audi since the mid 1990s, bought my first Audi in 2003 (a 1997 A4 that now has 234,000 miles + counting) and picked up a 2013 S4 supercharged quattro just this past year. The original Audi quattro changed the automotive world. Similar to Apple releasing the macintosh in 1984… what Audi was doing in 1984 also took hold as the single most important development in the auto industry that would change my life down the road.
No pun intended… haha – It is hard to explain the difference of All Wheel Drive vs. 4 Wheel Drive vs. Audi quattro. I would gladly show you if you want to take a ride to the hills in our next snowstorm, but if you must read – start here. Or if you want to get your motion picture view on – go here.
Now, back to the beginning of the design downfall. How long does it take for a brand to lose it’s leadership in design? Well, let’s look at how long it takes to “build good design”, also known as “brand” an idea. It took an entire decade to build quattro and two decades to design and build the image of Audi around quattro. It can take decades to build something great… and design something that ultimately takes hold and is respected as a product leader, but in the end… I would have to say you can lose it much faster then it takes to build it.
Audi lost one of their key designers, Peter Schreyer to KIA back in 2006 and it is starting to take effect now. Peter Schreyer, who is now the President and Chief Design Officer of Hyundai and Kia Motors was brought into that company with a completely blank design slate… and look what he has done. I won’t be the first one to admit that I’ve double checked a few KIA models in the last two years, but what he is doing at KIA is working… and what Audi is doing is starting to slide. It may not be a big slide, and I certainly hope Audi hasn’t quite reached it’s peak in design, but remember… you lose it a lot faster than you build it. I hope Apple, my other lifelong power brand realizes this.
Ultimately Audi could lose all their design luster… and I would still drive one simply because there is zero comparison for quattro and there probably never will be. Obviously Audi is part of a larger Volkswagen Automotive Group, but who drives those? Volkswagen’s are for girls. Škoda‘s are for Russians… and SEAT‘s… ummm, no – don’t even get me started. SEAT’s are for chinese mexicans… but that is what they said about KIA’s before Peter Schreyer started design cars for them.
Perhaps I could graduate to a Bentley, Bugatti, Lamborghini or Porsche in the future years… but I highly doubt I will ever find the passion of owning and talking positively about these brands. KIA on the other hand … hmmmmm?
[VimeeeeeO] <— 3,157
Here is a perfect example of brands partnering with creative fluids. Actually, a better way of stating this is...
“Here is a perfect example of *LARGE* brands partnering with creative fluids”
… and this is what you get.
Sweetgrass Productions, Philips TV and Swedish Agency Ahlstrand & Wållgren all teamed up to produce something that is truly remarkable. 8 mega lights, 8 generators, 20 light stands, miles of extensions chords, colored filters, 4 amazing skiers and 5 weeks of figuring shit out… all with a working budget only a fraction of a major car manufactures 30 second spot.
Cheers to Pep Fujas, Eric Hjorleifson, Daron Rahlves, Chris Benchetler and the entire film crew who had the patience to capture and present something so tasty for our eyes. Does this make me want to buy a Philips Ambilight TV? No – but it definitely helps me think about purchasing one just to watch this creative masterpiece on.
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